Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Arzum Burce Gulten, a marketing professional with a solid track record in digital and clinical-market strategy across oncology, vaccines, and HIV portfolio areas. I enjoy turning data into actionable plans, shaping cross-functional campaigns, and driving market access and product visibility through evidence-based storytelling. I thrive in collaborative environments, coordinating with medical, regulatory, and sales teams, and I am passionate about continuous learning, agile marketing, and delivering measurable results that support patient access and brand growth.…I am Arzum Burce Gulten, a marketing professional with a solid track record in digital and clinical-market strategy across oncology, vaccines, and HIV portfolio areas. I enjoy turning data into actionable plans, shaping cross-functional campaigns, and driving market access and product visibility through evidence-based storytelling. I thrive in collaborative environments, coordinating with medical, regulatory, and sales teams, and I am passionate about continuous learning, agile marketing, and delivering measurable results that support patient access and brand growth.

Arzum Burce Gulten

Project Manager, Brand Strategist, Digital Marketer, +4





I am Arzum Burce Gulten, a marketing professional with a solid track record in digital and clinical-market strategy across oncology, vaccines, and HIV portfolio areas. I enjoy turning data into actionable plans, shaping cross-functional campaigns, and driving market access and product visibility through evidence-based storytelling. I thrive in collaborative environments, coordinating with medical, regulatory, and sales teams, and I am passionate about continuous learning, agile marketing, and delivering measurable results that support patient access and brand growth.…I am Arzum Burce Gulten, a marketing professional with a solid track record in digital and clinical-market strategy across oncology, vaccines, and HIV portfolio areas. I enjoy turning data into actionable plans, shaping cross-functional campaigns, and driving market access and product visibility through evidence-based storytelling. I thrive in collaborative environments, coordinating with medical, regulatory, and sales teams, and I am passionate about continuous learning, agile marketing, and delivering measurable results that support patient access and brand growth.

Available to hire

I am Arzum Burce Gulten, a marketing professional with a solid track record in digital and clinical-market strategy across oncology, vaccines, and HIV portfolio areas. I enjoy turning data into actionable plans, shaping cross-functional campaigns, and driving market access and product visibility through evidence-based storytelling.

I thrive in collaborative environments, coordinating with medical, regulatory, and sales teams, and I am passionate about continuous learning, agile marketing, and delivering measurable results that support patient access and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Advanced

Turkish

Fluent

Work Experience

Campaign Manager at MSD Türkiye

August 1, 2025 - Present

Lead end-to-end campaign management—setup, stakeholder coordination, execution, optimization, and reporting. Analyzed campaign data to drive continuous improvements and collaborated with local, regional, and external partners to identify high-value digital opportunities and ensure compliance with medical/legal review processes.

Data Analyst at MSD Türkiye (Future Leaders Program)

September 1, 2024 - March 1, 2025

Conducted detailed analysis of the Turkish pharma market, developed interactive dashboards in Power BI, and presented insights to leadership to support strategic decisions.

Marketing Specialist at MSD Türkiye

April 1, 2024 - September 1, 2024

Engaged directly with oncologists to capture firsthand clinical decision-making insights and translated qualitative findings into actionable campaigns for refinement and implementation.

Marketing Specialist at MSD Türkiye

September 1, 2023 - April 1, 2024

Developed pre-launch market shaping activities for oncology assets by mapping current treatment practices and unmet needs, contributing to early access and reimbursement preparation.

Marketing Trainee at GlaxoSmithKline

September 1, 2021 - April 1, 2022

Long-term marketing internship in the respiratory marketing department, gaining exposure to mass-market and therapeutic area campaigns.

Data Analyst at MSD Türkiye

September 20, 2024 - March 20, 2025

Conducted detailed analysis of the Turkish pharma market using interactive dashboards in Power BI, presenting insights on market shares, sales, and company performance to leadership.

Marketing Specialist (Immunology & HIV) at MSD Türkiye

April 20, 2024 - September 20, 2024

Led pre-launch activities for a new HIV product, developed promotional materials, and coordinated congress presentations to maximize product visibility.

Marketing Specialist (Vaccines) at MSD Türkiye

September 2, 2023 - April 2, 2024

Executed marketing initiatives in the Vaccines Business Unit as part of the Future Leaders Program.

Intern (Marketing Intern - Respiratory) at GlaxoSmithKline

July 20, 2021 - August 20, 2021

Long-term marketing internship in the Respiratory Marketing Department, supporting product launches and market research.