Hi, I’m Brandon Waldrop, a digital commerce leader with 15+ years building scalable e-commerce systems, managing catalogs of 16,000+ SKUs, and shaping Shopify architectures for B2B lighting distributions. I blend technical execution with deep knowledge of energy retrofit programs, contractor engagement, and large-scale product distribution to drive growth. From launching Shopify-based platforms to integrating Amazon and eBay marketplaces, I connect manufacturers, distributors, and buyers with intuitive shopping experiences. I thrive on turning complex product lines into clear, searchable catalogs and leading cross-functional teams to deliver measurable results.

Brandon Waldrop

Hi, I’m Brandon Waldrop, a digital commerce leader with 15+ years building scalable e-commerce systems, managing catalogs of 16,000+ SKUs, and shaping Shopify architectures for B2B lighting distributions. I blend technical execution with deep knowledge of energy retrofit programs, contractor engagement, and large-scale product distribution to drive growth. From launching Shopify-based platforms to integrating Amazon and eBay marketplaces, I connect manufacturers, distributors, and buyers with intuitive shopping experiences. I thrive on turning complex product lines into clear, searchable catalogs and leading cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Brandon Waldrop, a digital commerce leader with 15+ years building scalable e-commerce systems, managing catalogs of 16,000+ SKUs, and shaping Shopify architectures for B2B lighting distributions. I blend technical execution with deep knowledge of energy retrofit programs, contractor engagement, and large-scale product distribution to drive growth.

From launching Shopify-based platforms to integrating Amazon and eBay marketplaces, I connect manufacturers, distributors, and buyers with intuitive shopping experiences. I thrive on turning complex product lines into clear, searchable catalogs and leading cross-functional teams to deliver measurable results.

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Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Shopify E-Commerce Developer & Digital Strategy Consultant at Afterimage Lighting
February 1, 2024 - September 30, 2025
Built a Shopify storefront managing more than 16,000 residential lighting SKUs; Implemented full product catalog architecture including collections, categories, and taxonomy; Managed SEO strategy, product content creation, and digital marketing initiatives; Handled customer inquiries, quotes, and sales support through the platform
Website Development Consultant at American Fiber Cushion
November 1, 2025 - Present
Developed an informational Shopify website presenting product documentation and specification sheets; Structured product pages to support distributor access and technical documentation; Configured platform for potential future e-commerce functionality
Founder & E-Commerce Operator at BADW Group, LLC
February 1, 2014 - April 30, 2016
Founded and operated an e-commerce business specializing in commercial lighting products; Built online store initially on Yahoo Small Business before transitioning to Shopify; Managed marketing, SEO, product sourcing, fulfillment, and sales operations; Expanded marketplace distribution through Amazon and eBay
Outside Sales Representative at Lighthouse Supply Company
April 1, 2009 - February 28, 2013
Managed commercial lighting sales and energy retrofit initiatives for large clients; Helped establish the company’s energy services division focused on lighting retrofit projects; Worked with utility programs including TVA, Dominion Energy, and Duke Energy
Showroom & Outside Sales at American Lighting
August 1, 2005 - April 30, 2009
Provided decorative lighting consultation for contractors, homeowners, and developers; Generated consistent high-volume showroom lighting sales; Worked on large multi-family lighting projects and transitioned into outside sales

Education

Criminal Justice Studies at East Tennessee State University
January 1, 2001 - December 31, 2004
High School Diploma at Unicoi County High School
January 11, 2030 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet, Wholesale & Distribution