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I am a digital marketing strategist with 14+ years of experience and 6+ years of consulting experience, driving revenue growth through paid media, SEO, lifecycle marketing, and conversion optimization. I have led digital marketing strategy for global brands, including Martha Stewart and Warner Bros., and scaled multi-location businesses through data-driven digital growth strategies.…

Charlotte

Marketing Consultant, Growth Marketer, Performance Marketer, +2

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I am a digital marketing strategist with 14+ years of experience and 6+ years of consulting experience, driving revenue growth through paid media, SEO, lifecycle marketing, and conversion optimization. I have led digital marketing strategy for global brands, including Martha Stewart and Warner Bros., and scaled multi-location businesses through data-driven digital growth strategies.…

Available to hire

I am a digital marketing strategist with 14+ years of experience and 6+ years of consulting experience, driving revenue growth through paid media, SEO, lifecycle marketing, and conversion optimization.
I have led digital marketing strategy for global brands, including Martha Stewart and Warner Bros., and scaled multi-location businesses through data-driven digital growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Digital Marketing Consultant at BIG MOOD DIGITAL

January 1, 2020 - Present

Developed full-funnel digital marketing strategies including Google Ads, SEO, paid social, email marketing, and website optimization. Increased client conversion rates by up to 84% through CRO and UX improvements. Optimized Google Ads campaigns to reduce acquisition costs while improving ROAS and lead quality. Conducted digital marketing audits and developed growth strategies for executive teams and business owners. Managed campaign performance reporting and marketing analytics to identify revenue growth opportunities.

Performance Digital Marketing Lead at Marquee Brands / Martha Stewart

January 1, 2022 - January 1, 2023

Increased website conversion rate 67% year-over-year through CRO strategy and UX improvements. Grew email subscriber base 526% (59K → 288K) through lifecycle marketing strategy. Increased revenue per email 126% and improved customer engagement 20%. Increased average order value 26% and lifetime value 51%. Managed multi-million-dollar paid media budgets across search, social, affiliate marketing, and email channels.

Director of Digital Marketing & E-Commerce at MorningStar Properties

January 1, 2014 - January 1, 2021

Scaled the company from 19 to 81 locations nationwide. Increased online reservations 15%+ year-over-year through SEO, paid search, and website optimization strategies. Led website redesigns and digital platform launches improving UX and conversion performance. Managed SEO, paid search, email marketing, and digital acquisition initiatives.

E-Commerce Manager at WMF Americas

January 1, 2013 - January 1, 2014

Increased eCommerce revenue 37% year-over-year. Grew holiday sales 84% through targeted promotional and digital marketing campaigns. Led website redesign initiatives and digital marketing campaigns.

E-Commerce Administrator at Warner Bros Entertainment

January 1, 2012 - January 1, 2013

Increased online revenue from $300K to $1.2M within 18 months. Managed digital marketing initiatives across Harry Potter, DC Entertainment, and WBShop.com.

Marketing Coordinator at Denby USA

January 1, 2010 - January 1, 2012

Managed website merchandising, digital promotions, and email marketing campaigns. Executed marketing initiatives supporting eCommerce growth and customer acquisition.