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I am Abdelali Ahourri, a conceptual creative leader based in Dubai, where I explore the intersection of strategy, design, and technology. I translate abstract ideas into performance-driven visual identities across digital, print, and product touchpoints, with a rigorous focus on brand consistency and storytelling that creates desire. I lead multi-disciplinary teams across the Middle East, drive AI-driven workflows to streamline production, and craft scalable visual systems from concept to market delivery. My work spans hospitality, F&B, streaming platforms, and consumer brands, fueling impact with a bias for action and a human-focused approach.…I am Abdelali Ahourri, a conceptual creative leader based in Dubai, where I explore the intersection of strategy, design, and technology. I translate abstract ideas into performance-driven visual identities across digital, print, and product touchpoints, with a rigorous focus on brand consistency and storytelling that creates desire. I lead multi-disciplinary teams across the Middle East, drive AI-driven workflows to streamline production, and craft scalable visual systems from concept to market delivery. My work spans hospitality, F&B, streaming platforms, and consumer brands, fueling impact with a bias for action and a human-focused approach.

Abdelali Ahourri

Art Director, Designer, Brand Designer, +3

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I am Abdelali Ahourri, a conceptual creative leader based in Dubai, where I explore the intersection of strategy, design, and technology. I translate abstract ideas into performance-driven visual identities across digital, print, and product touchpoints, with a rigorous focus on brand consistency and storytelling that creates desire. I lead multi-disciplinary teams across the Middle East, drive AI-driven workflows to streamline production, and craft scalable visual systems from concept to market delivery. My work spans hospitality, F&B, streaming platforms, and consumer brands, fueling impact with a bias for action and a human-focused approach.…I am Abdelali Ahourri, a conceptual creative leader based in Dubai, where I explore the intersection of strategy, design, and technology. I translate abstract ideas into performance-driven visual identities across digital, print, and product touchpoints, with a rigorous focus on brand consistency and storytelling that creates desire. I lead multi-disciplinary teams across the Middle East, drive AI-driven workflows to streamline production, and craft scalable visual systems from concept to market delivery. My work spans hospitality, F&B, streaming platforms, and consumer brands, fueling impact with a bias for action and a human-focused approach.

Available to hire

I am Abdelali Ahourri, a conceptual creative leader based in Dubai, where I explore the intersection of strategy, design, and technology. I translate abstract ideas into performance-driven visual identities across digital, print, and product touchpoints, with a rigorous focus on brand consistency and storytelling that creates desire.

I lead multi-disciplinary teams across the Middle East, drive AI-driven workflows to streamline production, and craft scalable visual systems from concept to market delivery. My work spans hospitality, F&B, streaming platforms, and consumer brands, fueling impact with a bias for action and a human-focused approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Creative Director at The Mission

August 1, 2025 - Present

Direct the visual identity and creative launch for a new regional streaming platform, collaborating cross-functionally to define audience archetypes and a native content strategy. Led the design system including typography, color, and imagery to ensure alignment across marketing assets and product interfaces.

Sr. Graphic Designer at AWT

September 1, 2020 - August 31, 2021

Spearheaded the creative evolution for Right Bite, elevating the brand's visual language across B2C touchpoints—from digital interfaces to print, OOH, and packaging.

Creative Lead at Kitopi

July 1, 2023 - July 31, 2025

Manage high-impact visual narratives for key brand accounts in the Saudi market, focusing on cultural relevance and native insight to drive regional penetration; translate brand messaging into powerful visual assets across print and digital.

Freelance Graphic Designer at Serb Agency

October 1, 2010 - March 31, 2013

Drive visual engagement and cohesive brand storytelling for a diverse portfolio of consumer brands; integrate motion graphics and explainer videos to deepen engagement; execute campaigns across social, digital, and video touchpoints.

Freelance Graphic Designer at Serb Agency

February 1, 2014 - March 31, 2020

Sr. Graphic Designer at NTDE Group

August 1, 2021 - July 31, 2023

Lead visual design direction for brand projects in Dubai, ensuring high standards of visual language and cross-channel consistency.