Growth-focused Social Media Manager and Digital Marketing Strategist who scales brands through content strategy, graphic design, SEO, paid social, and organic audience growth. Experienced managing multiple client accounts while improving reach, engagement, and measurable ROI from advertising.
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In 60 days, with a mix of paid and organic posts:
Goal: 200 new followers
Results:
294,739 impressions
777 new followers
3,937 engagements
Only $140 spent on ads.
Technique: I used The “by mia.” system combines creative direction, content strategy, and editorial design into one repeatable growth framework. With a mix of experience, an intuitive eye, and the study of aesthetics, I created custom graphics detailing the importance the brands identity: Brand Vision, Scheduling, Copywriting, Asset sourcing, Campaign Planning, etc. posts, stories, reels and account engagement at least 4x/week. I like to show up consistently so that the platforms algorithm knows exactly who you are and what your plan is.
I developed and executed an organic social media marketing strategy to drive traffic and brand awareness for my book The Feminine through my website, miasanaa.com. Using a content-led approach across TikTok, Pinterest, and Lemon8, I focused on visually engaging storytelling, short-form video content, and aesthetic lifestyle posts to attract readers interested in femininity, self-discovery, and art.
Within approximately five months, the website generated 13,424 visits and 12,940 unique visitors, with the majority of traffic driven directly from social media platforms. Social channels accounted for 9,941 visits, making it the leading source of organic and paid website traffic.
This campaign demonstrates my ability to: Create webpages, drive organic website traffic through social media, create content strategies optimized for discovery platforms, convert social media engagement into website visits, and analyze platform and audience behavior to guide content direction.
For TheInternetHealer’s TikTok, I scaled the account from 100 followers to 11,000 followers and 1,000,000 post views in just one week using a faceless content strategy that I both conceptualized and produced from start to finish. My approach focused on creating highly relatable, shareable carousel-style posts designed to resonate deeply with an audience interested in femininity, self-development, and personal growth. I utilized human psychology and prioritized posting at midnight because that is the time when people are “doom-scrolling” and either laughing, mindlessly scrolling, shopping, learning, or trying to change their life around.
Developed a Pinterest SEO strategy using keyword research, trend analysis, and search intent
Designed high-converting pins
Focused on consistency and volume, publishing 5-10 pins daily
Implemented title and description optimization
Tested and refined content based on performance data and engagement patterns
Grew from 0 to 721.3K monthly views within the first month
Scaled to 1.6m+ monthly viewers
Generated 11m+ impressions
Achieved 42k+ saves
Reached 460k+ engaged audience
Overview
I built and scaled an ORGANIC Pinterest account from scratch, transforming it into a high-performing organic traffic channel through SEO-driven content and consistent pin strategy.
The Goal
To create a discoverable, search-optimized Pinterest presence that could drive consistent impressions, saves, and outbound traffic without relying on paid ads.
Strategy & Execution
Results
Key Takeaway
Pinterest is a powerful long-term growth platform when approached strategically. By combining SEO, consistent content, and performance analysis, I turned a new account into a scalable traffic source.
Tools & Skills Used
Pinterest SEO • Content Strategy • Graphic Design • Analytics & Optimization • Trend Research
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