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I’m a Brand & Marketing Director with 10+ years’ experience building premium, digital-first brands across beauty, fashion and lifestyle. I work across brand strategy, creative direction and commercial performance, building scalable brand systems within fast-moving, founder-led environments. I partner closely with founders and senior leadership to set long-term brand direction and growth strategy. I adopt a highly collaborative working style, leading cross-functional in-house teams and agency partners, and remaining flexible and adaptable as priorities evolve to deliver integrated, brand-led campaigns. I have a strong personal interest in fashion and personal style, and I enjoy experimenting with style as a way to feel my most confident. Alongside my brand career, I also have experience and personal alignment with health, wellness and movement-led brands. I’m a certified Mat and Reformer Pilates instructor, teaching in boutique studio environments and supporting influencer and creator-led activations, partnerships, and community events.…I’m a Brand & Marketing Director with 10+ years’ experience building premium, digital-first brands across beauty, fashion and lifestyle. I work across brand strategy, creative direction and commercial performance, building scalable brand systems within fast-moving, founder-led environments. I partner closely with founders and senior leadership to set long-term brand direction and growth strategy. I adopt a highly collaborative working style, leading cross-functional in-house teams and agency partners, and remaining flexible and adaptable as priorities evolve to deliver integrated, brand-led campaigns. I have a strong personal interest in fashion and personal style, and I enjoy experimenting with style as a way to feel my most confident. Alongside my brand career, I also have experience and personal alignment with health, wellness and movement-led brands. I’m a certified Mat and Reformer Pilates instructor, teaching in boutique studio environments and supporting influencer and creator-led activations, partnerships, and community events.

Nicole Petty

Brand Strategist, Marketing Strategist, Creative Director, +3

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I’m a Brand & Marketing Director with 10+ years’ experience building premium, digital-first brands across beauty, fashion and lifestyle. I work across brand strategy, creative direction and commercial performance, building scalable brand systems within fast-moving, founder-led environments. I partner closely with founders and senior leadership to set long-term brand direction and growth strategy. I adopt a highly collaborative working style, leading cross-functional in-house teams and agency partners, and remaining flexible and adaptable as priorities evolve to deliver integrated, brand-led campaigns. I have a strong personal interest in fashion and personal style, and I enjoy experimenting with style as a way to feel my most confident. Alongside my brand career, I also have experience and personal alignment with health, wellness and movement-led brands. I’m a certified Mat and Reformer Pilates instructor, teaching in boutique studio environments and supporting influencer and creator-led activations, partnerships, and community events.…I’m a Brand & Marketing Director with 10+ years’ experience building premium, digital-first brands across beauty, fashion and lifestyle. I work across brand strategy, creative direction and commercial performance, building scalable brand systems within fast-moving, founder-led environments. I partner closely with founders and senior leadership to set long-term brand direction and growth strategy. I adopt a highly collaborative working style, leading cross-functional in-house teams and agency partners, and remaining flexible and adaptable as priorities evolve to deliver integrated, brand-led campaigns. I have a strong personal interest in fashion and personal style, and I enjoy experimenting with style as a way to feel my most confident. Alongside my brand career, I also have experience and personal alignment with health, wellness and movement-led brands. I’m a certified Mat and Reformer Pilates instructor, teaching in boutique studio environments and supporting influencer and creator-led activations, partnerships, and community events.

Available to hire

I’m a Brand & Marketing Director with 10+ years’ experience building premium, digital-first brands across beauty, fashion and lifestyle. I work across brand strategy, creative direction and commercial performance, building scalable brand systems within fast-moving, founder-led environments.

I partner closely with founders and senior leadership to set long-term brand direction and growth strategy. I adopt a highly collaborative working style, leading cross-functional in-house teams and agency partners, and remaining flexible and adaptable as priorities evolve to deliver integrated, brand-led campaigns.

I have a strong personal interest in fashion and personal style, and I enjoy experimenting with style as a way to feel my most confident. Alongside my brand career, I also have experience and personal alignment with health, wellness and movement-led brands. I’m a certified Mat and Reformer Pilates instructor, teaching in boutique studio environments and supporting influencer and creator-led activations, partnerships, and community events.