Hello! I'm a Palermo-based visual designer and art director with a passion for translating brand ideas into bold, human-centered visuals. Over the past decade I’ve led design and art direction across fashion, lifestyle, and digital projects for studios and agencies in Latin America and the United States. I enjoy building collaborative teams, shaping visual language, and delivering assets that feel cohesive across print, web, and video. When I’m not designing, I mentor students and explore new tools and techniques to keep my craft fresh and relevant.…

Car Perales

Hello! I'm a Palermo-based visual designer and art director with a passion for translating brand ideas into bold, human-centered visuals. Over the past decade I’ve led design and art direction across fashion, lifestyle, and digital projects for studios and agencies in Latin America and the United States. I enjoy building collaborative teams, shaping visual language, and delivering assets that feel cohesive across print, web, and video. When I’m not designing, I mentor students and explore new tools and techniques to keep my craft fresh and relevant.…

Available to hire

Hello! I’m a Palermo-based visual designer and art director with a passion for translating brand ideas into bold, human-centered visuals. Over the past decade I’ve led design and art direction across fashion, lifestyle, and digital projects for studios and agencies in Latin America and the United States.

I enjoy building collaborative teams, shaping visual language, and delivering assets that feel cohesive across print, web, and video. When I’m not designing, I mentor students and explore new tools and techniques to keep my craft fresh and relevant.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Art Director, Producer, Senior Graphic Designer at Shinesty
January 1, 2023 - December 31, 2023
Led art direction and production for brand campaigns, overseeing visual concept, typography, layout, and asset creation across digital and print. Collaborated with marketing, product, and creative teams to deliver on-brand storytelling and scalable design systems. Mentored junior designers and contributed to the development of design processes and guidelines.
Mid Designer at Media Monks
January 1, 2021 - December 31, 2023
Contributed as a mid-level designer across multi-platform campaigns for global clients; produced visual assets, interfaces, and motion graphics; collaborated with cross-functional teams to deliver high-quality design solutions within tight deadlines.
Junior Visual Designer & Art Director at R/GA
January 1, 2020 - December 31, 2021
Supported visual design and art direction for digital campaigns; translated brand strategy into compelling visual systems, layouts, and UI components; collaborated with multidisciplinary teams to ensure brand consistency and high-quality execution.
Art Director & Senior Graphic Designer at Estudio FBI
January 1, 2020 - December 31, 2020
Directed and designed branding and communication materials; created and maintained design language across print and digital outputs; collaborated with clients to refine concepts and deliver polished visuals.
Graphic Designer Lead at Simones
January 1, 2019 - December 31, 2019
Led graphic design efforts and contributed to branding, packaging, and campaigns; guided junior designers and ensured consistency with brand guidelines.
Assistant Art Director & Graphic Designer at Las Pepas
January 1, 2017 - December 31, 2019
Assisted art direction and produced graphic design assets for fashion-forward campaigns and brand communications.
Graphic Designer (Junior) at Maccesorios/ Texil Iberá
January 1, 2015 - December 31, 2016
Supported design projects across branding and packaging; contributed to visual identity and product presentation.
Associate Professor, Fashion Design at Palermo University
January 1, 2014 - December 31, 2014
Taught and mentored students in fashion design, drawing on industry experience and academic knowledge to guide curriculum.
Mid Designer at MediaMonks
January 1, 2021 - January 1, 2023
Contributed to design and visual direction for client projects; supported art direction and production.
Jr. Visual Designer & Art Director at R/GA
January 1, 2020 - January 1, 2021
Junior Visual Designer & Art Director; contributed to digital campaigns and brand visuals.
Art Director & Sr. Graphic Designer at Studio FBDI
January 1, 2020 - December 31, 2020
Art Director and Senior Graphic Designer; led design projects and teams, brand and product visuals.
Lead Graphic Designer at Simones
January 1, 2019 - January 1, 2020
Lead graphic designer; brand and editorial design; led campaigns for a fashion-focused client base.
Art Director & Graphic Designer at Las Pepas
January 1, 2017 - January 1, 2019
Art Director and Graphic Designer; responsible for brand visuals and fashion-related design work.
Junior Graphic Designer at Maccesorios / TeXil Iberá
January 1, 2015 - January 1, 2016
Junior Graphic Designer; contributed to packaging and product visuals.
Associate Professor, Fashion Design II at Palermo University, CABA
January 1, 2014 - Present
Associate Professor teaching Fashion Design II; curriculum development and student mentorship.
Art Director & Sr. Graphic Designer at Estudio FBDI
January 1, 2020 - Present
Art Director and Senior Graphic Designer
Art Director & Graphic Designer at Las Pepas
January 1, 2019 - December 31, 2019
Art Director and Graphic Designer
Fashion Assistant at CABA fashion labels
January 1, 2017 - January 1, 2019
Fashion assistant role
Junior Graphic Designer at Maccesiorios / Texil Iberá
January 1, 2015 - December 31, 2016
Junior Graphic Designer
Art Director & Senior Graphic Designer at Shinesty
January 1, 2023 - Present
Lead creative direction for campaigns; oversee design production; collaborate with cross-functional teams to deliver bold visual identities for apparel and lifestyle brands.
Art Director & Senior Graphic Designer at Studio FBDI
January 1, 2020 - December 31, 2020
Led brand and editorial design for client projects; collaborated with creative directors to craft compelling visuals.
Associate Professor at Palermo University
January 1, 2014 - December 31, 2014
Fashion Design II; teaching, mentoring students, and contributing to curriculum development.

Education

Bachelor's Degree in Graphic Design at Palermo University
January 1, 2014 - December 31, 2019
Design and Visual Communication at College of Fine Arts, La Plata
January 1, 2012 - December 31, 2014
Fashion Styling at Palermo University
January 1, 2010 - December 31, 2013
Bachelor's Degree in Graphic Design at Palermo University
January 1, 2014 - January 1, 2019
Design and Visual Communication at Palermo University, CABA
January 1, 2012 - January 1, 2014
Fashion Styling at College of Fine Arts, La Plata
January 1, 2010 - January 1, 2013
Bachelor's degree in Graphic Design at Palermo University
January 1, 2014 - January 1, 2019
BA in Design and Visual Communication at Palermo University, CABA
January 1, 2012 - January 1, 2014
Fashion Styling at College of Fine Arts, La Plata
January 1, 2010 - January 1, 2013
Bachelor's Degree in Graphic Design at Palermo University
January 1, 2014 - December 31, 2019
Design and Visual Communication at La Plata College of Fine Arts
January 1, 2012 - December 31, 2014
Fashion Styling at Palermo University
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other