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growth marketer, entrepreneur, and AI-first operator who builds scrappy, high-ROI acquisition funnels and productized revenue engines. He’s scaled products from bootstrapped MRR to seven-figure ARR, driven multimillion-dollar pipelines, and helps creators and SMBs combine automation, content, and low-capex experiments to turn attention into predictable revenue.…

Michael Cabacungan

Growth Marketer, Marketing Strategist, Product Marketer, +2

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growth marketer, entrepreneur, and AI-first operator who builds scrappy, high-ROI acquisition funnels and productized revenue engines. He’s scaled products from bootstrapped MRR to seven-figure ARR, driven multimillion-dollar pipelines, and helps creators and SMBs combine automation, content, and low-capex experiments to turn attention into predictable revenue.…

Available to hire

growth marketer, entrepreneur, and AI-first operator who builds scrappy, high-ROI acquisition funnels and productized revenue engines. He’s scaled products from bootstrapped MRR to seven-figure ARR, driven multimillion-dollar pipelines, and helps creators and SMBs combine automation, content, and low-capex experiments to turn attention into predictable revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

AI-Native GTM / Marketing Consultant at Independent / Agency Freelancer

November 1, 2021 - November 13, 2025

Delivered high-impact B2B marketing work for tech companies of varying sizes, covering GTM strategy, demand generation, ABM, content, and performance marketing. Engaged with clients including Atlassian, Cisco, 3CLogic, Statsig, PermitFlow, and Codo AI; most recent engagements include Unshakable Marketing Group, Top of Funnel (GTM), Living Security, Community.com, Apps Associates, National Geographic Learning, and Kids bel Arabi.

Growth Marketing Manager at Slate.ai

July 1, 2025 - July 1, 2025

Led end-to-end GTM across outbound/inbound/paid channels for Slate.ai, an AI-first B2B Construction SaaS. Drove 10x growth in monthly qualified inbound leads QoQ and reduced cost per lead by 90% through paid ads, SEO, and AEO. Implemented an AI-native GTM stack (Clay, n8n, Instantly, HubSpot, Apollo, ZoomInfo, OpenAI API); built 50k+ target accounts/contacts; produced 20+ APA-cited industry reports; built back-end marketing automation and full-funnel ABM in collaboration with Sales/Product.

Marketing Manager - Global Campaigns & Virtual Programs at Amazon Web Services (AWS)

July 1, 2024 - July 1, 2024

Created 100+ emails/landing pages for campaigns driving $3+ billion in annual SQL pipeline; achieved 150% of assigned Marketo/AEM work through batching/parallel processing; conducted A/B tests in Marketo; managed content production and multi-territory activation across 6-week sprints; updated digital strategy SOPs and cross-functional alignment; identified and resolved a website accessibility issue; delivered a generative AI-focused pitch for 2024 Think Big Shark Tank with leadership support.

Marketing Manager, B2B SaaS at Broadlume (acquired by Cyncly)

March 1, 2023 - March 1, 2023

Directed growth marketing, demand generation, email marketing, paid media, webinars, product marketing, and event marketing. Overachieved 275% of marketing-sourced revenue target in Jan ‘23; surpassed Q1 2023 lead goals (300+ MQLs in Mar ‘23); managed media planning and paid ads (LinkedIn/Facebook/Google) with split-testing; increased webinar registrations and produced high-impact content (e.g., 'Secret SEO Strategies' webinar) and sales collateral; improved email deliverability from 93% to 99.5%; led GTM for multiple product launches and collaborated closely with CX, RevOps, Biz Dev, and C-suite.

Technology Evangelist (Lead Generation) at UNIFI Labs (acquired by Autodesk)

October 1, 2021 - October 1, 2021

Led multi-channel lead generation and ABM for UNIFI’s SaaS; added $3.5M pipeline and generated 400+ enterprise SQLs, including several FAANG/ Fortune 500 logos; developed leads into 200+ sales opportunities (~$1.25M expected revenue); consistently exceeded 120% quarterly lead-gen quota; pioneered ABM program leveraging ZoomInfo and Reply.io; executed outbound LinkedIn, 1-to-many campaigns and landing-page optimization.

Director of Marketing at Cultivera

May 1, 2020 - May 1, 2020

Founding marketer; led GTM for B2B Marketplace / CRM / Inventory Management / Fulfillment SaaS. Grew revenue from ~$2k MRR to ~$1M ARR; consistently exceeded lead-gen quotas (≈500 high-intent in-market product demos/year); led outbound campaigns, ABM, digital ads, product launches (Cultivera Pro, Market, POS); optimized funnel conversion via multivariate testing; authored marketing collateral and press releases; managed virtual/trade show presence.

Patent Analyst at Han Santos, PLLC

December 31, 2016 - December 31, 2016

Intellectual property analysis for tech startups and Fortune 500 clients, covering AI, robotics, VR/AR, telecom, and cloud technologies.

Application Engineer at IncSys

December 31, 2014 - December 31, 2014

Complex sales of electric grid simulation training software for the power industry; on-site deployment.