Ankit Ram

Conduct market research and audience analysis to define brand positioning, target segments, and measurable campaign objectives. Develop structured social media strategies and content calendars, aligning campaigns with product launches, promotions, and growth initiatives. Execute integrated digital marketing campaigns across Instagram, Facebook, and TikTok, ensuring consistent brand voice and visual alignment. Lead full-cycle video production and editing (short-form and long-form), managing concept development, scripting, filming, post-production, and multi-platform distribution, driving a 75% increase in engagement. Design high-impact retail activation and point-of-sale materials to enhance in-store visibility and customer engagement. Create production-ready packaging systems, including dielines and print specifications, ensuring manufacturing precision and retail compliance. Monitor and analyze performance metrics including reach, impressions, CTR, retention, and engagement rates, imp

Served as lead event photographer for campus activities, including workshops and student fairs, ensuring dynamic visual documentation. Edited high-quality photos and short-form videos for social media channels, boosting brand engagement. Produced Instagram-optimized content to increase follower interaction and reach. Curated and displayed photographs and original artworks in an exhibition showcasing creative work to students and faculty.

Produced high-quality photography and short-form video content for institutional social media platforms, strengthening brand visibility and increasing student engagement across campus campaigns. Developed platform-specific digital campaign assets for Instagram and event promotions, contributing to increased student participation and expanded campaign reach. Contributed to structured Social Media Campaign Planning, supporting outreach initiatives and improving visibility for campus events and programs. Collaborated with event organizers and marketing teams to deliver timely Creative Content aligned with promotional objectives and audience interests.