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I am a marketing and technology professional transitioning from system development to digital marketing and ad operations. I have a solid background in System Analysis and JavaScript, and hands-on experience running paid media campaigns and implementing GA4 tracking at netzdenker.com. I enjoy acting as a bridge between technical and marketing teams, especially when debugging tags, improving data quality, and automating reporting workflows. I am seeking a junior role in Campaign Management or Ad Operations where I can grow in CM360, GA4, and performance-driven digital marketing.…I am a marketing and technology professional transitioning from system development to digital marketing and ad operations. I have a solid background in System Analysis and JavaScript, and hands-on experience running paid media campaigns and implementing GA4 tracking at netzdenker.com. I enjoy acting as a bridge between technical and marketing teams, especially when debugging tags, improving data quality, and automating reporting workflows. I am seeking a junior role in Campaign Management or Ad Operations where I can grow in CM360, GA4, and performance-driven digital marketing.

Carlos Eduardo Duarte Baptista

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I am a marketing and technology professional transitioning from system development to digital marketing and ad operations. I have a solid background in System Analysis and JavaScript, and hands-on experience running paid media campaigns and implementing GA4 tracking at netzdenker.com. I enjoy acting as a bridge between technical and marketing teams, especially when debugging tags, improving data quality, and automating reporting workflows. I am seeking a junior role in Campaign Management or Ad Operations where I can grow in CM360, GA4, and performance-driven digital marketing.…I am a marketing and technology professional transitioning from system development to digital marketing and ad operations. I have a solid background in System Analysis and JavaScript, and hands-on experience running paid media campaigns and implementing GA4 tracking at netzdenker.com. I enjoy acting as a bridge between technical and marketing teams, especially when debugging tags, improving data quality, and automating reporting workflows. I am seeking a junior role in Campaign Management or Ad Operations where I can grow in CM360, GA4, and performance-driven digital marketing.

Available to hire

I am a marketing and technology professional transitioning from system development to digital marketing and ad operations. I have a solid background in System Analysis and JavaScript, and hands-on experience running paid media campaigns and implementing GA4 tracking at netzdenker.com.

I enjoy acting as a bridge between technical and marketing teams, especially when debugging tags, improving data quality, and automating reporting workflows. I am seeking a junior role in Campaign Management or Ad Operations where I can grow in CM360, GA4, and performance-driven digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Intermediate

English

Advanced

Spanish; Castilian

Intermediate

Portuguese

Fluent

Work Experience

Digital Marketing & Ad Operations (Voluntary) at netzdenker.com

June 1, 2025 - Present

Executed and optimized paid media campaigns across Google Ads and Meta Business Suite, focusing on A/B testing to improve ROI. Implemented and debugged GA4 tracking tags to ensure accurate data collection for decision-making. Analyzed audience data to refine targeting strategies, acting as a bridge between technical requirements and marketing goals. Automated reporting workflows to reduce manual data entry and improve visibility on campaign performance.

NetSuite Developer & Functional Consultant (Internship) at Gestora de Inteligência de Crédito S.A.

March 1, 2023 - December 1, 2024

Optimized business processes by developing and customizing system logic in Oracle NetSuite ERP using SuiteScript (JavaScript). Designed and configured workflows to automate manual tasks, reducing errors and increasing team efficiency. Ensured integrity and change control in critical systems using Git and automated deployment frameworks (SDF). Key Achievement: Contributed to the QBMS project, which automated billing control and led to a 40% reduction in rework for billing teams by significantly increasing process accuracy and efficiency.

IT Resident at BRISA/CIEDS

May 1, 2023 - January 1, 2024

Participated in an information technology training program with a focus on software development and digital solutions; Executed practical projects and programming tasks applying programming concepts, databases, and proven development practices; Collaborated in interdisciplinary teams to solve real IT problems; Accompanied the entire system development lifecycle, from conception to delivery.

Intern at High Court of the State of Rio de Janeiro

April 1, 2021 - January 1, 2023

Provided support for legal inquiries and managed document logistics; Organized archives and monitored case progress in electronic systems.

Flexible Employee (Freelancer) at Coople (Schweiz) AG

June 1, 2025 - Present

Managed guest interactions and orders in gastronomy, ensuring accuracy and service quality. Organized logistics, handling materials and supporting event setups; Demonstrated high standards of flexibility, reliability, and rapid adaptation to new environments.