I am a Product Designer with 6+ years of experience across multiple industries. I focus on designing scalable systems, simplifying complex workflows, and creating delightful experiences. I also enjoy leveraging AI to accelerate the product design process. Through cross-functional collaboration and end-to-end design, I love building robust design systems, improving onboarding, and driving measurable results for B2B and consumer products. I'm currently exploring remote opportunities and am known for turning ambiguity into clear, scalable design solutions.

Caesar Kurniawan

I am a Product Designer with 6+ years of experience across multiple industries. I focus on designing scalable systems, simplifying complex workflows, and creating delightful experiences. I also enjoy leveraging AI to accelerate the product design process. Through cross-functional collaboration and end-to-end design, I love building robust design systems, improving onboarding, and driving measurable results for B2B and consumer products. I'm currently exploring remote opportunities and am known for turning ambiguity into clear, scalable design solutions.

Available to hire

I am a Product Designer with 6+ years of experience across multiple industries. I focus on designing scalable systems, simplifying complex workflows, and creating delightful experiences. I also enjoy leveraging AI to accelerate the product design process.

Through cross-functional collaboration and end-to-end design, I love building robust design systems, improving onboarding, and driving measurable results for B2B and consumer products. I’m currently exploring remote opportunities and am known for turning ambiguity into clear, scalable design solutions.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Senior Product Designer (Remote) at Darter.ai
January 1, 2025 - December 1, 2025
End-to-end product design for a fleet operations platform (dispatching, route optimization, and driver management). Scaled and maintained a multi-platform design system, increasing development speed by 50% and eliminating product ambiguity through standardized component libraries. Designed and simplified B2B invoice management workflows to reduce operational costs and accelerate cash flow. Delivered web and mobile UI with a focus on high-density data visualization and cross-device task management. Refined the driver onboarding experience to reduce friction and support scalable service operations.
Independent Designer/Framer dev at Upwork
September 1, 2023 - December 1, 2024
Freelance designer handling multiple clients globally. Managed projects end-to-end, built reusable components, and delivered rapid iterations. Achieved Top Rated Freelancer status (Top 10%) with a 100% Job Success score across 32+ projects.
Senior Product Designer (Remote) at Quipper
May 1, 2021 - September 1, 2023
Led end-to-end design for Quipper’s student platform. Designed a new search experience, increasing content consumption from 32% to 68% on search results. Created an MVP iOS app for new user onboarding. Initiated a design system program that reduced design and developer handoff time and improved maintainability, enabling a 50% faster product development cycle through stronger PM–Engineer–Designer collaboration.
UI/UX Designer at Vidio.com
May 1, 2020 - May 1, 2021
Designed frictionless TV login flow, boosting login success rate to over 90%. Led TV payments design to accelerate paid user acquisition and cash flow. Maintained and evolved the design system to reduce developer handoff time by 30%. Redesigned the TV global navigation to improve content discovery (+15%). Created Kids Mode flow to support family usage and contributed a 100+ icon library for the Vidio design system.
UI Designer at Elevenia.co.id
June 1, 2019 - May 1, 2020
Delivered HiFi design for ecommerce product teams and led end-to-end product design for Salim Group Digital Product portfolio (Indomaret Poinku, LPI, etc.).

Education

Add your educational history here.

Qualifications

Design Thinking: The Ultimate Guide
April 1, 2022 - March 4, 2026
User Experience: The Beginner's Guide
February 1, 2022 - March 4, 2026
Design for the 21st Century with Don Norman
January 1, 2022 - March 4, 2026
Designed Product That Loved by User Based on the Data
April 1, 2020 - March 4, 2026

Industry Experience

Media & Entertainment, Education, Retail, Software & Internet, Professional Services
    uniE621 Remake Icons Library on Vidio.com
    When I joined at vidio, I found that the icons library have several problems: Lack of Consistency Not Scalable Broken when engineer export it So as a designer I Initiate to create it.
    uniE621 Easier Login Experience on Vidio TV Apps
    Login Watchers on TV App Increased by 90% after implementation After one month implementation, it take a time to analyze the data and we still iterate it to make the product that have a good user experience. Here is the result. Beside of this, overall percentage of login success rate is also increased, but on next iteration, we need to improve login with email to make it better. Because the success rate of email login method isn’t good enough.
    uniE621 Elevate Vidio TV Apps Design System
    How it started? When I joined on May 2020, Vidio TV Apps has a few design components. But it's so hard to use and it's messy. So many broken components. It makes me confused and I have so much time to re-make the same component when doing the task. I’ve been learning about the design systems from several resources and I am so excited to make the TV product better. As a designer that has a responsibility to the TV Apps team, I try to communicate with my manager about tidying up the TV Apps Design Library. Why we need the design system? Why do we need a design system? Some of the benefits of creating a design system include: More efficient collaboration between the team. UI Consistency and increased user trust in our digital product. Reduced time consumption and make collaboration more efficient between the teams. designer designsystem
    uniE621 Quipper Design Systems
    Quipper is the is a Learning management System that has several products. As a product designer, one of the challenges that we have is to maintain the consistency of the product with the brand. But, it’s so messy and needs to have some refinement. In this, I will share some of the components I built for this design system but a design system is much more than just a component library. So this is some story about the Blackboard Design System itself. This project reduced more than 50% amount of the component library and made design system more scalable. Also, made faster design process, more efficient collaboration between the stakeholder and increase the product consistency.