I’m a senior Web Designer and Front-End Developer specialising in bespoke, design-led builds. I work end-to-end, from concept through to development and launch, creating customised websites across Webflow and Shopify. I’ve accumulated over a decade in graphic design and branding, bringing a strong visual foundation to every project. I’ve worked agency-side as Senior Designer and Web Developer at MakersCo, designing and building sites primarily for property and creative clients. I’m comfortable pushing platform boundaries to deliver tailored solutions, and I regularly contribute to creative concept development, digital campaigns, and corporate collateral. My core tools include Webflow, Shopify, Figma, and the Adobe Creative Suite, with additional experience in motion and video production. I’m known for strong problem-solving, lateral thinking, and delivering thoughtful, technically sound work that meets both creative and commercial goals. If you have questions or want to discuss my application, please get in touch.

Charlotte McLachlan

I’m a senior Web Designer and Front-End Developer specialising in bespoke, design-led builds. I work end-to-end, from concept through to development and launch, creating customised websites across Webflow and Shopify. I’ve accumulated over a decade in graphic design and branding, bringing a strong visual foundation to every project. I’ve worked agency-side as Senior Designer and Web Developer at MakersCo, designing and building sites primarily for property and creative clients. I’m comfortable pushing platform boundaries to deliver tailored solutions, and I regularly contribute to creative concept development, digital campaigns, and corporate collateral. My core tools include Webflow, Shopify, Figma, and the Adobe Creative Suite, with additional experience in motion and video production. I’m known for strong problem-solving, lateral thinking, and delivering thoughtful, technically sound work that meets both creative and commercial goals. If you have questions or want to discuss my application, please get in touch.

Available to hire

I’m a senior Web Designer and Front-End Developer specialising in bespoke, design-led builds. I work end-to-end, from concept through to development and launch, creating customised websites across Webflow and Shopify. I’ve accumulated over a decade in graphic design and branding, bringing a strong visual foundation to every project.

I’ve worked agency-side as Senior Designer and Web Developer at MakersCo, designing and building sites primarily for property and creative clients. I’m comfortable pushing platform boundaries to deliver tailored solutions, and I regularly contribute to creative concept development, digital campaigns, and corporate collateral. My core tools include Webflow, Shopify, Figma, and the Adobe Creative Suite, with additional experience in motion and video production. I’m known for strong problem-solving, lateral thinking, and delivering thoughtful, technically sound work that meets both creative and commercial goals. If you have questions or want to discuss my application, please get in touch.

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Language

English
Fluent

Work Experience

Freelance Web Designer/Developer at Charlotte McLachlan
January 1, 2020 - Present
Senior Designer at MakersCo
July 30, 2020 - November 30, 2023
Senior Designer at The Books Creative
May 1, 2018 - November 1, 2020
Freelance Designer/Web Developer at Self-employed
January 1, 2020 - Present
Lead end-to-end website projects from discovery and UX strategy through design, development, testing, and launch. Design and build bespoke websites across Shopify, Webflow, and custom front-end stacks, implementing interactive features and custom functionality. Customise and extend Shopify themes using Liquid, HTML5, CSS3, and JavaScript to deliver tailored, high-performance builds. Develop brand identities and supporting collateral including proposal decks, digital campaigns, social assets, brochures, and video content. Translate client goals into design-led, technically robust solutions that balance aesthetics with usability and performance. Provide ongoing optimisation, maintenance, and strategic support to ensure long-term site performance and scalability.
Senior Designer/Web Developer at makersCo
January 1, 2020 - January 1, 2023
Lead end-to-end website projects from discovery and UX strategy through design, development, testing, and launch. Design and build bespoke websites across Webflow, Shopify, and WordPress, delivering tailored, high-performance builds for property and creative clients. Customise front-end features and integrate interactive components; contribute to concept development, digital campaigns, and corporate collateral. Proficient in Liquid, HTML5, CSS3, and JavaScript to push platform boundaries while maintaining strong visual identity and usability.
Freelance Designer at Accent Group
January 1, 2020 - January 1, 2022
Created marketing assets for multiple brands, including EDMs, web banners, social content, and billboards. Developed static and motion graphics to enhance brand visibility and engagement. Generated design concepts or worked to brand or campaign guidelines. Communicated effectively with diverse teams and stakeholders from different brands. Handled multiple briefs for various brands within tight deadlines, ensuring consistency and quality.
Graphic Designer / Social Media Manager at MESOP
January 1, 2017 - January 1, 2018
Lookbook design, retouching, colour-correcting, proofing and pre-press. Textile design. Web design and ecommerce management. Content creation and production - design/photography/videography/retouching/editing. Social influencer research, discovery, relationship building and management.

Education

Bachelor of Design (Communication) at Otago Polytechnic
March 4, 2008 - November 3, 2011
Bachelor’s Degree of Design [Communication] at Otago Polytechnic
January 1, 2010 - March 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Energy & Utilities, Professional Services, Software & Internet