Hi, I’m Carolina, a Brazilian marketing professional based in Therwil, Switzerland. I have over 5 years of hands-on experience building brands and growing audiences across social media and digital channels.
I started managing marketing and social media for Kali Kamel, a restaurant in São Paulo, where I led everything from content creation and campaigns to loyalty programs and community building. Over 5 years, that work translated into real results: revenue up 30%, customer satisfaction from NPS 68 to 80, and a loyal, engaged audience built from scratch.
From there I moved into B2B marketing at B. Braun, one of the world’s largest medical technology companies, where I owned content strategy, product storytelling and marketing communication across Brazil, LATAM, Malaysia and Germany. I created formats for over 300 internal participants and developed multi-market digital tools adopted across four countries.
More recently I worked as a remote Social Media Manager for a food and beverage brand, handling content planning, copywriting, visual editing and audience targeting independently.
I work in Portuguese and English, which makes me a strong fit for brands targeting multilingual or international audiences. I’m comfortable across the full content workflow, from strategy to scheduling, including tools like Canva, Adobe, HubSpot and video editing.
Based in Switzerland. Available for remote and freelance projects.
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