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I'm a growth-minded marketing and digital-ops professional with an MSc in International Business and a focus on data-driven optimization, CRM ecosystems, and marketplace scaling. I thrive when turning complex customer journeys into automated workflows, and I leverage algorithmic trends on platforms like TikTok, Spotify, and Shopify to drive engagement and conversions. Currently building an AI-driven e-commerce platform and working across English, Cantonese, and Mandarin to bridge global teams. I translate analytics into creative marketing strategies and aim to scale track performance and audience-focused content with technical precision.…I'm a growth-minded marketing and digital-ops professional with an MSc in International Business and a focus on data-driven optimization, CRM ecosystems, and marketplace scaling. I thrive when turning complex customer journeys into automated workflows, and I leverage algorithmic trends on platforms like TikTok, Spotify, and Shopify to drive engagement and conversions. Currently building an AI-driven e-commerce platform and working across English, Cantonese, and Mandarin to bridge global teams. I translate analytics into creative marketing strategies and aim to scale track performance and audience-focused content with technical precision.

Caius Chan

Marketing Strategist, Digital Marketer, Brand Designer, +5

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I'm a growth-minded marketing and digital-ops professional with an MSc in International Business and a focus on data-driven optimization, CRM ecosystems, and marketplace scaling. I thrive when turning complex customer journeys into automated workflows, and I leverage algorithmic trends on platforms like TikTok, Spotify, and Shopify to drive engagement and conversions. Currently building an AI-driven e-commerce platform and working across English, Cantonese, and Mandarin to bridge global teams. I translate analytics into creative marketing strategies and aim to scale track performance and audience-focused content with technical precision.…I'm a growth-minded marketing and digital-ops professional with an MSc in International Business and a focus on data-driven optimization, CRM ecosystems, and marketplace scaling. I thrive when turning complex customer journeys into automated workflows, and I leverage algorithmic trends on platforms like TikTok, Spotify, and Shopify to drive engagement and conversions. Currently building an AI-driven e-commerce platform and working across English, Cantonese, and Mandarin to bridge global teams. I translate analytics into creative marketing strategies and aim to scale track performance and audience-focused content with technical precision.

Available to hire

I’m a growth-minded marketing and digital-ops professional with an MSc in International Business and a focus on data-driven optimization, CRM ecosystems, and marketplace scaling. I thrive when turning complex customer journeys into automated workflows, and I leverage algorithmic trends on platforms like TikTok, Spotify, and Shopify to drive engagement and conversions.

Currently building an AI-driven e-commerce platform and working across English, Cantonese, and Mandarin to bridge global teams. I translate analytics into creative marketing strategies and aim to scale track performance and audience-focused content with technical precision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Digital Strategist at Cpex Nomad (Shopify Marketplace)

January 1, 2026 - Present

Platform optimization and automation: Engineered a 'next-gen Taobao' concept for the UK market, leveraging Shopify Magic (AI) to optimize SEO and product positioning for Gen Z audiences. Implemented automated inventory management and order fulfillment via DSers and AliExpress APIs, maintaining 100% data accuracy across complex supply chains. Conducted trend analysis to identify high-potential drops, mirroring algorithmic track selection and playlist pitching.

CRM Specialist & Client Advisor at Moncler, Harrods

June 1, 2025 - August 1, 2025

Utilized complex CRM data and behavioral insights to identify re-engagement opportunities and support revenue growth for high-value segments. Collaborated with cross-functional teams to support technical campaign activations and lifecycle initiatives.

E-commerce & O2O Specialist at Polène Regent Street Flagship

February 1, 2025 - May 1, 2025

Managed Online-to-Offline (O2O) customer journeys, focusing on conversion optimization and technical process improvement. Experimented with value propositions to refine user experience and streamline sales funnels.

CRM & Retail Events Coordinator at Longchamp Regent Street Flagship

August 1, 2024 - February 1, 2025

Coordinated high-stakes digital and retail launches aligned with global commercial growth targets. Managed large-scale CRM databases and supported complex communication workflows for multi-tier projects.

Audience Development Executive at Increase Group

September 1, 2023 - August 31, 2024

Analyzed user behavior and engagement data to identify specific growth and lead generation opportunities. Delivered data-led insights to support senior-level commercial decision-making and performance strategy.