I'm Caio Ablas, a digital marketing specialist with 10+ years of hands-on experience spanning paid media, social media management, email marketing, SEO/SEM, and CRM-driven optimization. I have supported B2B and B2C brands across LATAM and Europe, delivering data-informed campaigns that drive lead generation, engagement, and revenue. I'm fluent in English and Portuguese, with intermediate Spanish, and I enjoy turning insights into practical strategies. I excel at cross-functional collaboration, content production, and optimizing marketing funnels to achieve measurable results.

I'm Caio Ablas, a digital marketing specialist with 10+ years of hands-on experience spanning paid media, social media management, email marketing, SEO/SEM, and CRM-driven optimization. I have supported B2B and B2C brands across LATAM and Europe, delivering data-informed campaigns that drive lead generation, engagement, and revenue. I'm fluent in English and Portuguese, with intermediate Spanish, and I enjoy turning insights into practical strategies. I excel at cross-functional collaboration, content production, and optimizing marketing funnels to achieve measurable results.

Available to hire

I’m Caio Ablas, a digital marketing specialist with 10+ years of hands-on experience spanning paid media, social media management, email marketing, SEO/SEM, and CRM-driven optimization. I have supported B2B and B2C brands across LATAM and Europe, delivering data-informed campaigns that drive lead generation, engagement, and revenue.
I’m fluent in English and Portuguese, with intermediate Spanish, and I enjoy turning insights into practical strategies. I excel at cross-functional collaboration, content production, and optimizing marketing funnels to achieve measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Consultant at META by Teleperformance
June 1, 2024 - December 1, 2025
Executed performance marketing campaigns across Meta platforms focusing on lead generation, engagement, and acquisition. Developed tailored digital strategies aligned with business goals. Optimized campaigns using data insights, improving CTR, conversion rates, and ROI. Provided strategic consulting to internal teams and clients.
Marketing Specialist at Ablas Marketing Solutions
April 1, 2021 - March 1, 2024
Developed digital marketing strategies for B2B and B2C clients. Managed paid media campaigns, SEO/SEM optimization, and CRM workflows. Led content production including photography, video direction, and social media campaigns. Conducted KPI analysis and market research to guide client strategies.
Marketing Specialist at BAOBÁ CAFÉ Group
May 1, 2022 - June 1, 2023
Supported the adaptation of Brazilian brand strategy to Portuguese market. Managed branding, social media, and content development. Performed KPI-based optimization for B2C marketing efforts.
Marketing Management at Mutual Construções
May 1, 2022 - June 1, 2023
Managed full-spectrum marketing operations including digital campaigns and SEO/SEM. Oversaw external communication and brand consistency. Supported sales initiatives with inbound and CRM-based strategies.
Marketing Analyst at Peixe Urbano
July 1, 2011 - December 1, 2012
Led performance optimization for product ads and promotions. Performed market research and competitive analysis. Coordinated cross-team workflows to ensure high-performing campaign execution.
Marketing Manager at Mutual Construções
May 1, 2022 - June 1, 2023
Managed full-spectrum marketing operations including digital campaigns and SEO/SEM. Oversaw external communication and brand consistency. Supported sales initiatives with inbound and CRM-based strategies.

Education

MBA in Marketing Management at SENAC São Paulo
January 1, 2015 - January 1, 2017
BA in Social Communication, Marketing & Advertising at Wyden UniMetrocamp
January 1, 2006 - January 1, 2010
MBA in Marketing Management at SENAC São Paulo
January 1, 2015 - January 1, 2017
BA in Social Communication, Marketing & Advertising at Wyden UniMetrocamp
January 1, 2006 - January 1, 2010

Qualifications

Meta Certified Digital Marketing Associate
August 30, 2024 - January 23, 2026
Meta Certified Digital Marketing Associate
August 30, 2024 - May 20, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other