Hello! I’m Caitlin Holt, a passionate Digital Marketing Manager based in sunny Miami, FL. With a background in Fine Arts from the Savannah College of Art and Design, I combine creativity and analytics to drive impactful marketing strategies that resonate with diverse audiences.
From managing high-profile campaigns to coordinating successful events, my goal is to create meaningful experiences through innovative digital solutions. I love collaborating with teams, exploring new marketing trends, and leveraging data to enhance performance. Let’s connect and create something amazing together!
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To drive awareness for their mobile app in the Las Vegas market, Chevron partnered with renowned DJ Nicky Romero to offer a VIP sweepstakes experience. After receiving several creative assets from Nicky Romero’s team, I used the Facebook Advertising platform to launch a series of campaigns targeting the Las Vegas area promoting entry into the sweepstakes after downloading the app.
1.5M: Impressions
465k: People Reached
8.5%: Engagement Rate
I partnered with Romero Britto’s official eCommerce site, Shop Britto to structure and launch their entire digital advertising strategy for Google Search, Google Shopping, Facebook, and Instagram. After developing their creative strategy with copy and imagery, I managed and scaled their advertising accounts and online shopping platforms. In only 9 months, I managed to drive a total of $286,152.34 in revenue with evergreen and promotional strategies to net a ROAs of 358%.
1.3M: Average Monthly Impressions
369%: Increase in Orders in the First Month
350%: ROAS
I partnered with Caddy Moving, an affordable same-city moving company, to launch their search engine marketing strategy on the Google Advertising platform. After setting up their campaign structure for their top markets and selecting their keywords, I managed and scaled their advertising account to encompass the entire US market. In just a year, I managed to take their account from spending $3k per month to nearly $25k, and closed 90% of their bookings through search ads on a month to month basis.
47k: Average Monthly Impressions
225: Average Monthly Bookings
166%: Increase in Orders Year Over Year
I partnered with SoundLux Audio to increase demo appointment bookings for their luxury hi-fi audio store in Wynwood. I worked with both Google Search Ads and Meta Lead Generation Ads in order to accomplish the task, and drove a noticeable increase in leads in the first week.
In total, I have booked over 2,500 appointments and counting with new customers for SoundLux, allowing for more new and used hi-fi audio equipment to be sold.
1.1M :Average Monthly Impressions
203%: Increase in Appointment Bookings
115%: New Customers
Tiger Dams (US Flood Control), wanted to increase organic traffic to their website. Tiger Dams worked with me to create a blog for their website, which increased search visibility for essential keywords through high-quality content.
I also optimized several of the other pages on their website to create a more organized flow for customers - while remaining compliant with industry standards. Overall, the optimizations led to a significant increase in site traffic, thereby creating more orders for both commercial units and home door kits.
31%: Increase in Website Purchases
667: Additional Average Monthly Visitors
47%: Increase in Organic Website Traffic
Visit the full website at https://www.twine.net/signin
I partnered with Cupid Yoga, an astrology themed apparel brand, to develop their brand identity from scratch. I worked closely with their team to create a logo design, custom zodiac iconography, a color palette, a typography, and brand story that expressed their core values. I then brought their brand with their Shopify website, which we designed to focus on driving e-Commerce sales. I organized their product collections by zodiac themes, and even integrated a custom astrology quiz to help users choose the perfect workout set. Based on each customer’s selected products and zodiac sign, I also worked with their 3PL to automate a flow that applied an astrology-themed gift to each customer’s order.
To view the full website, visit https://www.twine.net/signin
I revamped Centro Medico’s online presence with a clean, modern Webflow website. I structured the site to make information about their services easy to find, showcase provider credentials, and streamline their appointment booking flow. Since they were also focused on capturing the Hispanic market, I integrated a built-in language translator to provide accessibility to their target customers. I also designed the site with a mobile-device focus, and optimized their content for local search visibility.
To view the full website, visit https://www.twine.net/signin
Soundlux Audio needed a Shopify website that could showcase their premium hi-fi equipment while making it seamless for customers to book private listening appointments. I worked with them to create a refined, product-driven experience that reflects the sophistication of high-end audio. I designed a clean layout that highlighted premium brands, detailed product specifications, and promoted educational content to support long buyer journeys. The site also included integrated booking functionality for in-store consultations, optimized collection and product structures for organic search visibility, and conversion-focused design to guide users from browsing to inquiry.
View the full website at https://www.twine.net/signin
Rook Armor contacted me when they needed their website to reflect a more modern design for their body armor business.
I rebranded their old Wordpress website into a Shopify website to have a clean, modern design that could be easily navigated by their customers. Also, I added new copy that provided more detail about their services, along with an automated appointment booking feature that allowed Rook Armor to sell more hard plates with customizable options. Before launching the site, I gave the website an SEO refresh, allowing Rook Armor to be found on Google for keywords that were relevant to their business.
Visit the full website at https://www.twine.net/signin
After relaunching their brand to the US market, Biomega wanted to create a new website to showcase their BER e-bike and raise funding for their company. I created a new website for them using Shopify, and completed a full SEO integration, connected the site with 3PL Bloom to manage orders, linked all of their marketing channels, and optimized the site for both desktop and mobile devices.
View the full website at https://www.twine.net/signin
Runo plants wanted to update their Shopify website to provide a more organized shopping experience for their customers. I worked with them to choose a new theme, optimize their 200+ products for SEO, integrate dropshipping for plant accessories, and create a plant quiz for customers to find their perfect plant.
Overall, they were thrilled with the new design, which helped them to drive increased revenue after the first week of launching.
View the full website at runoplants.com
Imperial Moto wanted to re-vamp their website on Shopify to create a completely new look and feel, while showcasing both lifestyle and coffee products. I designed a custom theme for the site, integrated Imperial’s marketing channels, and updated the SEO across all pages.
I also worked to include a monthly subscription program on the site, allowing users to have coffee delivered to them on a monthly basis. We set everything up from start to finish, including the payment processing, order notifications, and product selections.
View the full website at https://www.twine.net/signin
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