Award-winning Senior Brand Marketing Leader with 10+ years’ experience building brands that drive measurable business growth. I've led brand strategy across agencies and in-house, including at Modibodi, where I drove full-funnel growth with Gen Z audiences and delivered award-winning, commercially effective brand campaigns.…

Caitlin Lilley

Award-winning Senior Brand Marketing Leader with 10+ years’ experience building brands that drive measurable business growth. I've led brand strategy across agencies and in-house, including at Modibodi, where I drove full-funnel growth with Gen Z audiences and delivered award-winning, commercially effective brand campaigns.…

Available to hire

Award-winning Senior Brand Marketing Leader with 10+ years’ experience building brands that drive measurable business growth.

I’ve led brand strategy across agencies and in-house, including at Modibodi, where I drove full-funnel growth with Gen Z audiences and delivered award-winning, commercially effective brand campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Brand Consultant at Brand Honey
February 1, 2025 - Present
Partnering with lifestyle and wellness founders to blend commercial strategy with creative execution, crafting brand positioning, storytelling, design, and messaging that connect with and convert audiences. Embedded on a fractional, contract, or project basis to deliver results without agency overhead. Selected works available on brandhoney.com.au; full portfolio available upon request.
Brand Manager at Modibodi (DTC Period Underwear)
July 1, 2021 - February 28, 2025
Developed end-to-end brand and marketing strategies to drive growth and meet revenue goals. Led Gen Z repositioning across brand, comms, channels, product, and packaging, including a full brand refresh that converted younger consumers. Spearheaded full-funnel campaigns (Shark Week, Fear Not, and the viral I’m Dying Inside TikTok series) delivering significant engagement, traffic, and sales uplift.
Senior Account Manager at Apparent (Marketing Agency)
April 1, 2019 - March 31, 2021
Account and project management for global Google business streams, delivering DTC & B2B marketing support for Google products, events and campaigns. Built strategic client pipelines and led end-to-end creative development and execution across Strategy & Planning, Creative, Production and Content teams.
Account Manager at Romeo Digital (Digital Agency)
March 1, 2015 - March 31, 2019
Account and project management, strategy, creative development, execution, and post-campaign analysis of UX design, website development, integrated digital and social marketing campaigns for clients such as Weis Ice Cream, Sunsuper & Tourism Events Queensland.

Education

Bachelor of Communication Design at Torrens University - Billy Blue College of Design
January 1, 2022 - February 26, 2026
Bachelor of Business Management (major in Marketing & Advertising) at University of Queensland
January 1, 2013 - January 1, 2015
Bachelor of Communication Design at Torrens University / Billy Blue College of Design
January 1, 2022 - February 26, 2026
Bachelor of Business Management (major in Marketing & Advertising) at University of Queensland
January 1, 2013 - January 1, 2015

Qualifications

Adobe Illustrator - Top of Class
January 1, 2022 - February 26, 2026
Account Management - AdSchool (Distinction)
January 1, 2019 - February 26, 2026
London International Awards - Gold: Use of Social Media, Influencers & Tone Of Voice
January 1, 2024 - February 26, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level