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I’m Caitlin Piepke, a highly creative and innovative Graphic & Creative Specialist from Auckland, New Zealand, with 5+ years of experience in leading and managing design teams, strategic branding, logo design, and multimedia marketing across diverse industries. I bring technical expertise and outside-the-box thinking. I excel at collaborating with cross-functional teams to develop strong brand identities, dynamic campaigns, and visually cohesive assets across both digital and physical channels.…I’m Caitlin Piepke, a highly creative and innovative Graphic & Creative Specialist from Auckland, New Zealand, with 5+ years of experience in leading and managing design teams, strategic branding, logo design, and multimedia marketing across diverse industries. I bring technical expertise and outside-the-box thinking. I excel at collaborating with cross-functional teams to develop strong brand identities, dynamic campaigns, and visually cohesive assets across both digital and physical channels.

Caitlin Piepke

Graphic Designer, Art Director, Brand Designer, +7

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I’m Caitlin Piepke, a highly creative and innovative Graphic & Creative Specialist from Auckland, New Zealand, with 5+ years of experience in leading and managing design teams, strategic branding, logo design, and multimedia marketing across diverse industries. I bring technical expertise and outside-the-box thinking. I excel at collaborating with cross-functional teams to develop strong brand identities, dynamic campaigns, and visually cohesive assets across both digital and physical channels.…I’m Caitlin Piepke, a highly creative and innovative Graphic & Creative Specialist from Auckland, New Zealand, with 5+ years of experience in leading and managing design teams, strategic branding, logo design, and multimedia marketing across diverse industries. I bring technical expertise and outside-the-box thinking. I excel at collaborating with cross-functional teams to develop strong brand identities, dynamic campaigns, and visually cohesive assets across both digital and physical channels.

Available to hire

I’m Caitlin Piepke, a highly creative and innovative Graphic & Creative Specialist from Auckland, New Zealand, with 5+ years of experience in leading and managing design teams, strategic branding, logo design, and multimedia marketing across diverse industries. I bring technical expertise and outside-the-box thinking.

I excel at collaborating with cross-functional teams to develop strong brand identities, dynamic campaigns, and visually cohesive assets across both digital and physical channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Intermediate Graphic Designer at Star Group

November 1, 2022 - November 1, 2023

Assisted with the internal roll-out of new Star Group branding post-merger. Directed Auckland office design process through redeveloping menus, refreshing brand guidelines, and coordinating external printing. Designed over 200 static and animated digital assets for 20+ establishment brand campaigns.

Graphic Designer at Vynco Industries

January 1, 2022 - November 1, 2022

Refreshed social media assets and guidelines, increasing followers by 40% across Instagram and Facebook. Managed external printer relations for quality product packaging and labels. Developed promotional material such as brochures, flyers and business cards to market products & services.

Brand Graphic Designer & Art Director at Extra Rad Events

January 1, 2025 - December 31, 2025

Directed the comprehensive brand building as Brand Graphic Designer and Art Director, creating key pitch and internal rollout assets. Created brand guidelines, logos, websites, brochures, banners, and other promotional content for various clients.

Freelance Graphic Designer at Independent / Freelance

January 1, 2021 - Present

Provided brand design services to multiple clients, including developing and executing brand guidelines for new venues and campaigns. Collaborated with external agencies on brand guidelines and mentored junior designers.

Brand Graphic Designer at Star Group

November 1, 2023 - February 1, 2025

Developed and deployed brand guidelines for new venue Rosie’s Red-Hot Cantina, leading design and deployment of all brand collateral and physical venue design across four North Island venues. Created brand positioning documents and event packs for 40+ brands. Collaborated with external agencies on brand guidelines and mentored junior designers.

Graphic & Creative Specialist at Star Group

February 1, 2025 - Present

Lead and managed the brand creative team, overseeing processes, best brand practice, and driving improvements across all brand visuals. Delivered design and creative solutions for Star Group, Star Social, the employee brand, functions, and contract catering, ensuring consistency and strengthening brand equity. Manage the Star Group Creative Suite (Storyteq) system, including maintaining and updating design templates, and providing ongoing support to venue teams. Collaborated with internal teams to develop strong brand identities and logo designs for new venues and internal brands, creating comprehensive brand guideline documents.