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I am Caitlin Rose Anderson, a digital performance marketing expert with 10+ years of experience in Paid Search and Paid Social, specialising in lead generation and e-commerce growth. I have a proven track record driving measurable ROI for both agencies and in-house teams across legal, financial services, travel, real estate, public sector, events, and more. I excel at multi-channel campaign strategy, audience targeting, and budget optimization, ensuring media investments align with business goals. I also lead client relationships and mentor teams, using data-driven decision making to inform broader marketing and business strategies.…I am Caitlin Rose Anderson, a digital performance marketing expert with 10+ years of experience in Paid Search and Paid Social, specialising in lead generation and e-commerce growth. I have a proven track record driving measurable ROI for both agencies and in-house teams across legal, financial services, travel, real estate, public sector, events, and more. I excel at multi-channel campaign strategy, audience targeting, and budget optimization, ensuring media investments align with business goals. I also lead client relationships and mentor teams, using data-driven decision making to inform broader marketing and business strategies.

Caitlin Anderson

Digital Marketer, PPC Manager, Marketing Strategist

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I am Caitlin Rose Anderson, a digital performance marketing expert with 10+ years of experience in Paid Search and Paid Social, specialising in lead generation and e-commerce growth. I have a proven track record driving measurable ROI for both agencies and in-house teams across legal, financial services, travel, real estate, public sector, events, and more. I excel at multi-channel campaign strategy, audience targeting, and budget optimization, ensuring media investments align with business goals. I also lead client relationships and mentor teams, using data-driven decision making to inform broader marketing and business strategies.…I am Caitlin Rose Anderson, a digital performance marketing expert with 10+ years of experience in Paid Search and Paid Social, specialising in lead generation and e-commerce growth. I have a proven track record driving measurable ROI for both agencies and in-house teams across legal, financial services, travel, real estate, public sector, events, and more. I excel at multi-channel campaign strategy, audience targeting, and budget optimization, ensuring media investments align with business goals. I also lead client relationships and mentor teams, using data-driven decision making to inform broader marketing and business strategies.

Available to hire

I am Caitlin Rose Anderson, a digital performance marketing expert with 10+ years of experience in Paid Search and Paid Social, specialising in lead generation and e-commerce growth.

I have a proven track record driving measurable ROI for both agencies and in-house teams across legal, financial services, travel, real estate, public sector, events, and more. I excel at multi-channel campaign strategy, audience targeting, and budget optimization, ensuring media investments align with business goals. I also lead client relationships and mentor teams, using data-driven decision making to inform broader marketing and business strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Paid Media Consultant at Freelance

August 1, 2024 - Present

Focusing on paid search, social, and retail media for e-commerce and lead generation clients, optimizing campaigns for efficiency and profitability.

Strategic Account Director (Paid Media) at Adap Worldwide

June 1, 2023 - August 1, 2024

Led strategy and client relationships for multi-channel accounts with strict KPI targets across legal, financial services, travel and real estate. Spearheaded paid media execution, optimizing lead generation and e-commerce performance to maximise ROAS and CPA efficiency. Acted as the technical expert, ensuring best practices in campaign structure, audience targeting, and budget allocation.

Paid Media Manager at Cowshed (Agency)

July 1, 2022 - June 1, 2023

Managed $500k+ monthly ad spend for US travel and hospitality clients, driving bookings and revenue growth. Led public sector and charity campaigns, balancing awareness, engagement, and fundraising objectives. Provided white-label services, strategic reporting, and mentorship to junior team members.

Digital Marketing Manager at OTM

April 1, 2020 - July 1, 2022

Managed paid media for this DTC subscription brand, driving online acquisitions and in-store demand across major retailers. Led digital marketing strategy across paid ads, affiliates, and organic search, optimising ROI through data insights. Developed forecasting models to align digital efforts with business growth targets.

Digital Operations Manager at S3 Advertising

May 1, 2019 - April 1, 2020

Oversaw digital team operations, managing £300k+ monthly ad spend across travel, healthcare, and fashion brands. Led PPC strategy and ensured data-driven campaign execution to achieve performance targets.

Digital Account Executive at S3 Advertising

February 1, 2018 - April 1, 2019

Managed PPC accounts across various industries including travel, healthcare, and fashion. Developed organic SEO strategies to boost client visibility.

Digital Marketing Executive at Creo

May 1, 2016 - February 1, 2018

Established the agency’s digital marketing services, securing long-term clients. Specialized in PPC and SEO, focusing on travel and e-commerce sectors.