Hi, I'm Caitlyn Toon. I have been working as a freelance social media manager, content creator, and brand designer for the past three years. My main focuses are in Instagram, TIkTok, and Pinterest. Prior to that, my experience was in the fashion industry. I gained experience in everything from ecommerce to photoshoot production and events. These experiences taught me a lot about creative direction and really made me fall in love with content creation.

Caitlyn Toon

Hi, I'm Caitlyn Toon. I have been working as a freelance social media manager, content creator, and brand designer for the past three years. My main focuses are in Instagram, TIkTok, and Pinterest. Prior to that, my experience was in the fashion industry. I gained experience in everything from ecommerce to photoshoot production and events. These experiences taught me a lot about creative direction and really made me fall in love with content creation.

Available to hire

Hi, I’m Caitlyn Toon. I have been working as a freelance social media manager, content creator, and brand designer for the past three years. My main focuses are in Instagram, TIkTok, and Pinterest. Prior to that, my experience was in the fashion industry. I gained experience in everything from ecommerce to photoshoot production and events. These experiences taught me a lot about creative direction and really made me fall in love with content creation.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Creative Assistant at Montce Swim
April 2, 2021 - April 2, 2023
Scheduled and coordinated all logistics for photoshoots and Miami Swim Week events; Organized all photo posts and updated the record of approved styled edits; Performed personal scheduling and administrative tasks; Responded to collaboration requests from influencers, photographers, and brands
Assistant Manager - Operations at Altered State
October 1, 2015 - August 1, 2017
Assisted in opening the company's first Nashville location featuring a new store redesign; Merchandised new product in ways to best serve guests, including six major floors sets; Monitored team members to ensure processes were carried out efficiently
Freelance / Owner at New Town Socials
July 31, 2023 - Present
Manage multiple social media channels across Instagram, TikTok, and Pinterest; Capture and edit photo and video content to use across social media; Write compelling captions and copy for all static posts; Manage ad campaigns to effectively reach new audiences; Analyze account analytics to use for future data-backed decisions

Education

Bachelor of Business Administration at University of Kentucky
January 1, 2011 - January 1, 2015

Qualifications

MOS Certification (Microsoft Excel, Word, PowerPoint)
January 11, 2030 - June 20, 2026
Adobe Illustrator Proficiency
January 11, 2030 - June 20, 2026
Canva Proficiency
January 11, 2030 - June 20, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services