Hi, I’m Gislaine Marques, a creative and results-oriented Digital Marketing Specialist with a passion for strategy and storytelling. I craft copy for web, social media, newsletters, and ads, with a strong focus on SEO-friendly product content and engaging blog posts. I’ve collaborated with major retail brands in Brazil and delivered remote, cross-border campaigns that resonate with local audiences. I excel at developing unique concepts, shaping brand voice, and turning data into action. From content planning to team leadership, I thrive in collaborative, remote environments and love helping brands grow through thoughtful storytelling, performance insights, and measurable results.…

Gislaine Marques

Hi, I’m Gislaine Marques, a creative and results-oriented Digital Marketing Specialist with a passion for strategy and storytelling. I craft copy for web, social media, newsletters, and ads, with a strong focus on SEO-friendly product content and engaging blog posts. I’ve collaborated with major retail brands in Brazil and delivered remote, cross-border campaigns that resonate with local audiences. I excel at developing unique concepts, shaping brand voice, and turning data into action. From content planning to team leadership, I thrive in collaborative, remote environments and love helping brands grow through thoughtful storytelling, performance insights, and measurable results.…

Available to hire

Hi, I’m Gislaine Marques, a creative and results-oriented Digital Marketing Specialist with a passion for strategy and storytelling. I craft copy for web, social media, newsletters, and ads, with a strong focus on SEO-friendly product content and engaging blog posts. I’ve collaborated with major retail brands in Brazil and delivered remote, cross-border campaigns that resonate with local audiences.

I excel at developing unique concepts, shaping brand voice, and turning data into action. From content planning to team leadership, I thrive in collaborative, remote environments and love helping brands grow through thoughtful storytelling, performance insights, and measurable results.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Copywriter & Content Strategist (Pro Bono) at ALAF – Latin Futures Association
January 1, 2024 - Present
Pro bono digital content strategy and copywriting for NGO initiatives and advocacy campaigns. Implemented storytelling frameworks, content calendars, and copy across channels to raise awareness and mobilize audiences.
Freelance Digital Strategist & Copywriter at Caixa de Gis
January 1, 2023 - Present
Freelance digital strategy, social media content, brand activations, and copywriting for newsletters, Google Ads, websites, and blogs. Built content and campaigns for clients including Disney Portugal and Pepsi Angola.
Digital Strategist Consultant & Team Mentor at EURO M
January 1, 2024 - April 1, 2024
Designed comprehensive brand, social media, and performance strategies; analyzed KPIs to refine content approaches; mentored and supervised a team of five social media professionals.
Digital Strategy Consultant & Content Creator at PAPAYA CREATIVE STUDIO
April 1, 2023 - June 1, 2023
Built and guided a high-performing team for digital strategy execution; developed and implemented social media content for Angola campaigns (e.g., Cuca Beer, Pepsi Angola).
Digital Strategist & Senior Copywriter at Back Communication
March 1, 2015 - March 1, 2023
Crafted digital and content strategies for global and local audiences; produced engaging web, social media, and newsletter content; localized international campaigns for Nestlé, Coca-Cola, Diageo, Nivea, and Bimbo Breads.
Senior Copywriter at Grupo Executive
January 1, 2011 - January 1, 2014
Developed copy and concepts for regional campaigns, aligning with client brands and market needs.
Senior Copywriter at Ray-Gun
January 1, 2010 - January 1, 2011
Conceived and wrote advertising campaigns for the Lisbon market, supporting cross-channel storytelling.
Senior Copywriter at Y&R
January 1, 2007 - January 1, 2008
Created copy for integrated campaigns, collaborating with creative and account teams.
Freelance Copywriter at SLM Ogilvy & Competence
January 1, 2008 - December 31, 2008
Freelance copywriter supporting agency projects across multiple clients.
Senior Copywriter at Escala
January 1, 2001 - December 31, 2007
Developed copy and campaigns for various brands; contributed to overall creative execution.

Education

Master in Advertising and Public Relation at Universidade do Minho
October 13, 2008 - September 16, 2010
Area of study: Health Communication
Bachelor in Social Communication - Advertising & Propaganda at Universidade Federal do Rio Grande do Sul - UFGRS
August 15, 1988 - August 22, 1992
Postgraduate in Market Communication at Escola Superior de Marketing - ESPM
August 15, 2005 - July 21, 2006
Marketing with a focus on Communication Strategy
Postgraduate in Branding & Brand Management at IADE Lisbon
September 21, 2009 - July 22, 2010
Grade: 17
MBA Fast Track in Marketing, Strategy and Creativity at Flag Lisbon
September 12, 2022 - May 25, 2023
Strategic Planning at Brother Creative School
January 1, 2024 - March 4, 2026
Fast-track MBA in Marketing, Strategy & Creativity at Flag
January 1, 2023 - March 4, 2026
Master in Advertising & PR at University of Minho
January 1, 2010 - March 4, 2026
Postgraduate in Branding at IADE
January 1, 2010 - March 4, 2026
Postgraduate in Communication Strategy at ESPM
January 1, 2006 - March 4, 2026
Degree in Communication & Advertising at UFRGS
January 1, 1992 - March 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Consumer Goods, Energy & Utilities, Healthcare, Government, Media & Entertainment, Non-Profit Organization, Retail, Financial Services, Real Estate & Construction, Telecommunications, Transportation & Logistics, Travel & Hospitality, Software & Internet, Computers & Electronics, Other, Professional Services

Skills

Experience Level