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Public Relations and Brand & Influencer professional focused on premium positioning, brand storytelling, and relationship management in luxury contexts. Skilled in digital strategy, content production, and visibility/perception optimization across platforms. Experienced coordinating editorial and audiovisual content, influencer collaborations, and brand communication projects that strengthen desirability and long-term brand narrative—aligning local execution with international standards.…Public Relations and Brand & Influencer professional focused on premium positioning, brand storytelling, and relationship management in luxury contexts. Skilled in digital strategy, content production, and visibility/perception optimization across platforms. Experienced coordinating editorial and audiovisual content, influencer collaborations, and brand communication projects that strengthen desirability and long-term brand narrative—aligning local execution with international standards.

Rafaela Caixeta

PR Freelancer, Brand Strategist, Marketing Strategist, +7

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Public Relations and Brand & Influencer professional focused on premium positioning, brand storytelling, and relationship management in luxury contexts. Skilled in digital strategy, content production, and visibility/perception optimization across platforms. Experienced coordinating editorial and audiovisual content, influencer collaborations, and brand communication projects that strengthen desirability and long-term brand narrative—aligning local execution with international standards.…Public Relations and Brand & Influencer professional focused on premium positioning, brand storytelling, and relationship management in luxury contexts. Skilled in digital strategy, content production, and visibility/perception optimization across platforms. Experienced coordinating editorial and audiovisual content, influencer collaborations, and brand communication projects that strengthen desirability and long-term brand narrative—aligning local execution with international standards.

Available to hire

Public Relations and Brand & Influencer professional focused on premium positioning, brand storytelling, and relationship management in luxury contexts. Skilled in digital strategy, content production, and visibility/perception optimization across platforms.

Experienced coordinating editorial and audiovisual content, influencer collaborations, and brand communication projects that strengthen desirability and long-term brand narrative—aligning local execution with international standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Intermediate

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Volunteer Marketing Coordinator at Escrevendo a Qu(e)bra da (Rebranding project)

January 1, 2025 - Present

Coordinated marketing activities as part of a rebranding initiative. Contributed to the development of communication campaigns, including Prêmio LED (Global). Supported team leadership and marketing strategy.

PR & Digital Strategy Consultant (Freelance)

June 1, 2024 - Present

Develops and executes brand communication strategies for high-end medical professionals. Manages premium digital positioning aligned with affluent audiences, coordinating editorial and audiovisual content production to elevate brand perception. Handles influencer and digital creator relationship management within luxury and lifestyle segments. Performs performance analysis and optimization of brand visibility across platforms.

Content & Brand Communication Specialist at Agência Moustache

April 1, 2024 - September 30, 2024

Developed and executed content strategies for influencers and high-profile clients. Produced premium audiovisual content for luxury and aspirational lifestyle contexts, creating visual and narrative storytelling aligned with elevated brand positioning. Managed social media with a focus on audience perception, desirability, and engagement. Collaborated with creators to strengthen personal branding and digital presence.

PR & Event Coordination (Pr Team coordination / logistics)

January 1, 2024 - December 31, 2024

Coordinated PR team logistics and supported event organization for the book launch “Gramatica da Consu ltoria de Imagem”, Jô Souza (2024). Managed workshops, fairs, and institutional events, handling team timelines and stakeholder communication.

Brand Communication / Brand Management (Intern) at Amicci

February 1, 2023 - December 1, 2023

Developed brand positioning strategies and brand books. Coordinated between clients and creative agencies. Organized brand launch events and partner activations. Conducted market research and trend analysis, and created naming and brand identity elements.

Marketing / Team Leadership (Vice President & Marketing Director) at Belas Artes Júnior

January 1, 2023 - December 1, 2024

Led multidisciplinary teams (social media, design, audiovisual). Performed strategic planning, client acquisition, and contract negotiations. Delivered 8 successful projects focused on brand growth and customer experience.

Marketing / Social Media Manager (Vice President & Social Media Manager) at ClimaLive Brasil

January 1, 2022 - December 1, 2022

Represented the organization internationally at global meetings. Developed social media communication strategies, translating and adapting institutional materials for broader reach.

Content Creator & Influencer (Studyggram) at Studyggram

March 1, 2020 - February 1, 2023

Built and managed a digital community of over 30,000 followers. Established strategic partnerships with brands and educational institutions (ESPM, Descomplica). Executed influencer marketing campaigns and audience engagement strategies. Performed performance analysis and optimization for reach and engagement. Managed monetization and paid media (Meta Ads).