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Hi, I’m Cal Dawson. I’m an award-winning Social & Content Manager who specialises in translating business objectives into creative content that drives tangible results for brands. I thrive on turning data into ideas, developing content strategies, and delivering campaigns that grow engagement and performance. I’ve led social campaigns across Mars Wrigley brands including Snickers, M&M’s and Airwaves; built the Jaffa Cakes TikTok community to over 70k followers; won Cannes 2025 for the Snickers AI x Jose Mourinho campaign; and collaborated with celebrity talent on shoots. I’m comfortable presenting creative strategies to clients, running workshops, and solving problems with a proactive, collaborative approach.…Hi, I’m Cal Dawson. I’m an award-winning Social & Content Manager who specialises in translating business objectives into creative content that drives tangible results for brands. I thrive on turning data into ideas, developing content strategies, and delivering campaigns that grow engagement and performance. I’ve led social campaigns across Mars Wrigley brands including Snickers, M&M’s and Airwaves; built the Jaffa Cakes TikTok community to over 70k followers; won Cannes 2025 for the Snickers AI x Jose Mourinho campaign; and collaborated with celebrity talent on shoots. I’m comfortable presenting creative strategies to clients, running workshops, and solving problems with a proactive, collaborative approach.

Cal Dawson

Social Media Manager, Copywriter, Content Creator, +3

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Hi, I’m Cal Dawson. I’m an award-winning Social & Content Manager who specialises in translating business objectives into creative content that drives tangible results for brands. I thrive on turning data into ideas, developing content strategies, and delivering campaigns that grow engagement and performance. I’ve led social campaigns across Mars Wrigley brands including Snickers, M&M’s and Airwaves; built the Jaffa Cakes TikTok community to over 70k followers; won Cannes 2025 for the Snickers AI x Jose Mourinho campaign; and collaborated with celebrity talent on shoots. I’m comfortable presenting creative strategies to clients, running workshops, and solving problems with a proactive, collaborative approach.…Hi, I’m Cal Dawson. I’m an award-winning Social & Content Manager who specialises in translating business objectives into creative content that drives tangible results for brands. I thrive on turning data into ideas, developing content strategies, and delivering campaigns that grow engagement and performance. I’ve led social campaigns across Mars Wrigley brands including Snickers, M&M’s and Airwaves; built the Jaffa Cakes TikTok community to over 70k followers; won Cannes 2025 for the Snickers AI x Jose Mourinho campaign; and collaborated with celebrity talent on shoots. I’m comfortable presenting creative strategies to clients, running workshops, and solving problems with a proactive, collaborative approach.

Available to hire

Hi, I’m Cal Dawson. I’m an award-winning Social & Content Manager who specialises in translating business objectives into creative content that drives tangible results for brands. I thrive on turning data into ideas, developing content strategies, and delivering campaigns that grow engagement and performance.

I’ve led social campaigns across Mars Wrigley brands including Snickers, M&M’s and Airwaves; built the Jaffa Cakes TikTok community to over 70k followers; won Cannes 2025 for the Snickers AI x Jose Mourinho campaign; and collaborated with celebrity talent on shoots. I’m comfortable presenting creative strategies to clients, running workshops, and solving problems with a proactive, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Bread Agency

April 1, 2025 - July 31, 2025

Ideating and executing content across Zambrero social channels; Weekly reporting on performance; Managing content calendars, asset creation and copywriting; Direct client management and leadership of relationships with other key stakeholders.

Social & Content Manager at T&Pm

January 1, 2024 - December 31, 2024

Leading social campaigns across a variety of Mars Wrigley brands including Snickers, M&M’s and Airwaves; Developing socially native executions based on overarching creative platform; consistently surpassing engagement and views benchmarks; reporting directly to Founder, CEO and CMO; developing content shoots with celebrity talent.

Social Account Manager at Manning Gottlieb OMD

September 1, 2019 - December 31, 2023

Planning content calendars complete with copy for brands across TikTok, Instagram, Facebook and X; managing client campaigns from strategic responses through to post-campaign reporting; community management; driving channel growth (e.g., Jaffa Cakes TikTok channel to 70k followers); delivering weekly and monthly performance reports using Talkwalker, Sprout Social and Brandwatch; working with creators on campaigns across TikTok, Instagram and YouTube; running client workshops; developing ASA-compliant social competitions.