Calder Illustration

I illustrated a package design based on a conceptual partnership between Pabst Blue Ribbon beer and the “Idiotarod,” an annual US based shopping cart race.

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I was tasked with creating animations and characters for a design firm’s promo video. The client had posted stickers up with a phone number that lead to a voicemail box where callers were instructed to complete a “Wookie Roar” for the chance to win $100. I was tasked with creating and animating different characters for each scream they received.

I was in charge of the drawings and handled the initial stages of animation.
Animation was done as a simple frame by frame in photoshop and exported to After Effects to further edit and arrange the video.

Promo Video:

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