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I'm Caleb Land, a strategic communications specialist focused on crisis communications, public relations, branding, marketing, and social media strategy. I leverage the Adobe Suite to craft compelling visuals and integrated campaigns that connect with audiences and drive measurable outcomes. Currently pursuing a Master of Arts in Communication with a focus on Reputation Management at Virginia Tech, I earned a Bachelor of Arts in Public Relations from Berry College with Summa Cum Laude honors. I combine research-backed approaches with hands-on experience across transit, healthcare, and campus marketing to build stakeholder trust and elevate organizational brands.…I'm Caleb Land, a strategic communications specialist focused on crisis communications, public relations, branding, marketing, and social media strategy. I leverage the Adobe Suite to craft compelling visuals and integrated campaigns that connect with audiences and drive measurable outcomes. Currently pursuing a Master of Arts in Communication with a focus on Reputation Management at Virginia Tech, I earned a Bachelor of Arts in Public Relations from Berry College with Summa Cum Laude honors. I combine research-backed approaches with hands-on experience across transit, healthcare, and campus marketing to build stakeholder trust and elevate organizational brands.

Caleb Land

Social Media Manager, Brand Strategist, Brand Designer, +2

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I'm Caleb Land, a strategic communications specialist focused on crisis communications, public relations, branding, marketing, and social media strategy. I leverage the Adobe Suite to craft compelling visuals and integrated campaigns that connect with audiences and drive measurable outcomes. Currently pursuing a Master of Arts in Communication with a focus on Reputation Management at Virginia Tech, I earned a Bachelor of Arts in Public Relations from Berry College with Summa Cum Laude honors. I combine research-backed approaches with hands-on experience across transit, healthcare, and campus marketing to build stakeholder trust and elevate organizational brands.…I'm Caleb Land, a strategic communications specialist focused on crisis communications, public relations, branding, marketing, and social media strategy. I leverage the Adobe Suite to craft compelling visuals and integrated campaigns that connect with audiences and drive measurable outcomes. Currently pursuing a Master of Arts in Communication with a focus on Reputation Management at Virginia Tech, I earned a Bachelor of Arts in Public Relations from Berry College with Summa Cum Laude honors. I combine research-backed approaches with hands-on experience across transit, healthcare, and campus marketing to build stakeholder trust and elevate organizational brands.

Available to hire

I’m Caleb Land, a strategic communications specialist focused on crisis communications, public relations, branding, marketing, and social media strategy. I leverage the Adobe Suite to craft compelling visuals and integrated campaigns that connect with audiences and drive measurable outcomes.

Currently pursuing a Master of Arts in Communication with a focus on Reputation Management at Virginia Tech, I earned a Bachelor of Arts in Public Relations from Berry College with Summa Cum Laude honors. I combine research-backed approaches with hands-on experience across transit, healthcare, and campus marketing to build stakeholder trust and elevate organizational brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Crisis Communications Researcher at Blacksburg Transit

October 1, 2025 - Present

Conducted applied crisis communication research including stakeholder analysis, qualitative interview design, and theory-driven planning framework development to support future implementation and evaluation.

Graduate Teaching Assistant, Public Speaking at Virginia Tech

August 1, 2024 - Present

Balanced teaching, grading, and coursework responsibilities; demonstrated leadership, time management, problem-solving, and inclusive classroom practices to support diverse student needs.

Marketing Intern at Harbin Clinic

November 1, 2023 - July 1, 2024

Assisted with social media content creation and graphic designs for pamphlets, newspapers, and magazines; maintained reputation by responding to patient reviews and creating persuasive brand messaging; compiled competitor analyses for market trend insights.

Public Relations Campaign Research and Crisis Communication Consultant at City of Rome Transit Department

January 1, 2023 - May 1, 2023

Conducted Qualtrics survey and focus group research to identify student reluctance to use the city's transit system and needs for campus services; coordinated client-research team communications; authored a 30-page crisis communication plan detailing prevention, response, and evaluation strategies.

Marketing Supervisor and Social Media Manager at Berry College Shipyard

January 1, 2022 - November 1, 2023

Led a team of 20 student employees at the campus retail store; managed Shipyard's Instagram and Facebook accounts, expanding marketing reach significantly.