Caleb Shin

At POS, provided customer service and processed high-volume customer transactions. Assisted customers with product selection, sizing, and styling guidance. Supported daily store operations including merchandising, restocking, and inventory organization. Collaborated with team members to meet sales goals and curate visual merchandising standards.

Managed bookkeeping, transaction tracking, and reconciliation through QuickBooks to ensure accurate financial reporting. Attended and contributed to internal meetings focused on investment strategy development, portfolio positioning, and firm launch planning. Gained exposure to startup operations, compliance considerations, and strategic decision-making in an emerging advisory firm. Supported early-stage business formation efforts, including discussions on client acquisition strategy, service offerings, and operational structure.

Managed social media accounts, creating engaging posts and monitoring user interactions. Designed graphics, brochures, and posters, distributed company material to local businesses to enhance brand awareness. Developed and managed Excel-based outreach campaigns to advertise SATPrep Hub, reaching over 500 schools nationwide.