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I am an SEO leader with over seven years of experience driving double-digit revenue growth across B2B SaaS, eCommerce, and compliance industries. I specialize in technical, local, international, and AI-driven SEO with a proven track record of strengthening EEAT, optimizing site architecture, Core Web Vitals, and structured data to boost organic visibility, engagement, and conversions. I excel at leading teams and aligning SEO roadmaps with product, engineering, and marketing to position organic search as a primary driver of business growth. I enjoy collaborating cross-functionally to deliver data-driven, ROI-focused results and to scale organic channels across global markets.…I am an SEO leader with over seven years of experience driving double-digit revenue growth across B2B SaaS, eCommerce, and compliance industries. I specialize in technical, local, international, and AI-driven SEO with a proven track record of strengthening EEAT, optimizing site architecture, Core Web Vitals, and structured data to boost organic visibility, engagement, and conversions. I excel at leading teams and aligning SEO roadmaps with product, engineering, and marketing to position organic search as a primary driver of business growth. I enjoy collaborating cross-functionally to deliver data-driven, ROI-focused results and to scale organic channels across global markets.

Callan Scott Pyfer

SEO Expert, Digital Marketer, Content Strategist, +7

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I am an SEO leader with over seven years of experience driving double-digit revenue growth across B2B SaaS, eCommerce, and compliance industries. I specialize in technical, local, international, and AI-driven SEO with a proven track record of strengthening EEAT, optimizing site architecture, Core Web Vitals, and structured data to boost organic visibility, engagement, and conversions. I excel at leading teams and aligning SEO roadmaps with product, engineering, and marketing to position organic search as a primary driver of business growth. I enjoy collaborating cross-functionally to deliver data-driven, ROI-focused results and to scale organic channels across global markets.…I am an SEO leader with over seven years of experience driving double-digit revenue growth across B2B SaaS, eCommerce, and compliance industries. I specialize in technical, local, international, and AI-driven SEO with a proven track record of strengthening EEAT, optimizing site architecture, Core Web Vitals, and structured data to boost organic visibility, engagement, and conversions. I excel at leading teams and aligning SEO roadmaps with product, engineering, and marketing to position organic search as a primary driver of business growth. I enjoy collaborating cross-functionally to deliver data-driven, ROI-focused results and to scale organic channels across global markets.

Available to hire

I am an SEO leader with over seven years of experience driving double-digit revenue growth across B2B SaaS, eCommerce, and compliance industries. I specialize in technical, local, international, and AI-driven SEO with a proven track record of strengthening EEAT, optimizing site architecture, Core Web Vitals, and structured data to boost organic visibility, engagement, and conversions.

I excel at leading teams and aligning SEO roadmaps with product, engineering, and marketing to position organic search as a primary driver of business growth. I enjoy collaborating cross-functionally to deliver data-driven, ROI-focused results and to scale organic channels across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of SEO at Consumer Financial Protection Bureau (CFPB)

April 30, 2025 - July 18, 2025

Provided Findings/Recommendations Reports according to Search Engine Optimization best practices. Conducted SEO Audits monthly to guide the organic strategy for the Bureau. Worked with Development Teams to implement bulk data optimizations. Hosted SEO 101 Sessions to educate the Bureau on the importance of SEO. Authored various SEO Best Practices Documents. Implemented Schema to improve organic visibility. Analyzed data to understand why trends may or may not be occurring and set up custom client dashboards.

Search Engine Optimization Specialist at The Email Agency

November 30, 2022 - July 18, 2025

Conducted comprehensive SEO audits with a concentration on Technical, On-Page, and Off-Page SEO. Performed keyword research for a variety of clients. Optimized on-page content according to SEO best practices.

SEO Account Manager at Silverback Strategies

October 31, 2021 - July 18, 2025

Audited client websites to craft organic strategies for engagement and goal completion. Conducted keyword research efforts to grow leads for clients. Implemented organic strategy and generated reports for clients. Built and managed client relationships. Applied digital marketing and SEO best practices to a range of client websites.

SEO Specialist at Freelance Projects

October 31, 2021 - July 18, 2025

Worked on multiple projects to improve SEO for clients including Seven Nutrition, ERISA Advisory Group, Kaizo Health, Patuxent Nursery, and A World of Goods for You by implementing SEO strategies and optimizations.

SEO Marketing Specialist at Dreamscape Marketing

June 30, 2020 - July 18, 2025

Conducted site audits focusing on content optimization, crawling, indexing, site structure, architecture, site maps, and backlink profile analysis. Tracked and analyzed website analytics and engagement metrics. Optimized copy and landing pages for SEO best practices and usability. Implemented local business schema, website, and internal search schema based on client business models.

Head of SEO at Consumer Financial Protection Bureau (CFPB)

April 30, 2025 - July 18, 2025

Provide Findings/Recommendations Reports according to Search Engine Optimization best practices. Conduct SEO Audits monthly to guide the organic strategy for the Bureau. Work with Development Teams to implement bulk data optimizations. Host SEO 101 Sessions to educate the Bureau on the importance of SEO. Author various SEO Best Practices Documents. Implement Schema to improve organic visibility. Analyze data to understand why trends may or may not be occurring. Setup custom client dashboards.

SEO Account Manager at Silverback Strategies

October 31, 2021 - July 18, 2025

Audit client websites to craft organic strategies for engagement and goal completion. Conduct keyword research efforts to grow leads for clients. Implement organic strategy and generate reports for clients. Build and manage client relationships. Apply digital marketing and SEO best practices to a range of client websites.

SEO Specialist at Freelance Projects

October 31, 2021 - July 18, 2025

Managed SEO projects for various clients including Seven Nutrition, ERISA Advisory Group, Kaizo Health, Patuxent Nursery, and A World of Goods for You, focusing on keyword research, on-page optimization, and site audits.

Search Engine Optimization Specialist at The Email Agency

November 30, 2022 - July 18, 2025

Conducted comprehensive SEO audits focusing on Technical, On-Page, and Off-Page SEO. Performed keyword research for a variety of clients. Optimized on-page content according to SEO best practices.

SEO Marketing Specialist at Dreamscape Marketing

June 30, 2020 - July 18, 2025

Conducted site audits focusing on content optimization, crawling, indexing, site structure, architecture, site maps, and backlink profile analysis. Tracked, reported, and analyzed website analytics, organic traffic, engagement metrics, and other KPIs. Optimized copy and landing pages for SEO best practices & usability. Implemented local business schema, website, and internal search schema based on client business models.

SEO & Analytics Manager at Dreams Abroad

May 1, 2025 - Present

Led SEO strategy for scholarship landing pages and pillar content, boosting visibility 62% YoY and driving a 45% lift in top 10 keyword rankings. Conducted monthly technical/content audits and implemented schema markup, internal linking, and on-page optimizations that increased organic traffic 60% year-over-year. Collaborated with writers, designers, and external partners to scale EEAT-compliant, search-intent-driven content supported by GA4, GSC, and Looker Studio insights.

Head of SEO at Dynamic Solutions Technology

April 1, 2025 - September 25, 2025

Directed SEO strategy for enterprise financial and compliance websites, increasing total organic sessions by 160% and organic share of voice by 10%. Oversaw technical SEO initiatives including Core Web Vitals, site migrations, and schema implementation, leading to a 200% increase in rich results within 6 months. Partnered with product, design, and engineering teams to integrate SEO into development cycles, ensuring measurable ROI and scalable growth.

SEO Account Manager at Silverback Strategies

October 1, 2021 - September 25, 2025

Executed full-funnel SEO strategies for B2B SaaS accounts, growing demo requests 45% YoY and lifting rankings for core product terms by an average of 40 positions in under 4 months. Delivered keyword, content, and technical recommendations tailored to high-intent searches, directly increasing pipeline conversions. Presented performance results and growth strategies to stakeholders while coordinating cross-channel initiatives with design and paid media teams.

SEO Specialist at The Ecom Advisors

April 1, 2021 - September 25, 2025

Managed SEO campaigns across healthcare, compliance, and wellness verticals, leading to a 200% increase in organic sessions for B2B SaaS and SMB clients. Performed technical audits, keyword research, and content optimization that improved client site performance and conversion rates. Supported link-building and digital PR campaigns to strengthen domain authority and search visibility.

SEO Marketing Specialist at Dreamscape Marketing

June 1, 2020 - September 25, 2025

Led SEO for healthcare SaaS clients, producing and optimizing landing pages that improved organic lead-gen conversion rates by more than 50%. Implemented schema markup and optimized content, increasing keyword rankings by 70% in 8 months, while generating measurable ROI. Collaborated with content writers and developers to align keyword strategies, EEAT standards, and technical site health improvements.