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I am a senior packaging and graphic designer with over a decade of experience crafting product packaging, branding, and licensed collaborations across pet, automotive, electronics, and lifestyle brands. I thrive on clean execution, brand consistency, and adapting concepts to fit style guides and market needs. I excel at developing product lines, expanding brand families, and turning briefs into market-ready designs that resonate with consumers and partners alike.…I am a senior packaging and graphic designer with over a decade of experience crafting product packaging, branding, and licensed collaborations across pet, automotive, electronics, and lifestyle brands. I thrive on clean execution, brand consistency, and adapting concepts to fit style guides and market needs. I excel at developing product lines, expanding brand families, and turning briefs into market-ready designs that resonate with consumers and partners alike.

Calo Rios

Packaging Designer, Graphic Designer, Product Designer, +1

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I am a senior packaging and graphic designer with over a decade of experience crafting product packaging, branding, and licensed collaborations across pet, automotive, electronics, and lifestyle brands. I thrive on clean execution, brand consistency, and adapting concepts to fit style guides and market needs. I excel at developing product lines, expanding brand families, and turning briefs into market-ready designs that resonate with consumers and partners alike.…I am a senior packaging and graphic designer with over a decade of experience crafting product packaging, branding, and licensed collaborations across pet, automotive, electronics, and lifestyle brands. I thrive on clean execution, brand consistency, and adapting concepts to fit style guides and market needs. I excel at developing product lines, expanding brand families, and turning briefs into market-ready designs that resonate with consumers and partners alike.

Available to hire

I am a senior packaging and graphic designer with over a decade of experience crafting product packaging, branding, and licensed collaborations across pet, automotive, electronics, and lifestyle brands. I thrive on clean execution, brand consistency, and adapting concepts to fit style guides and market needs.

I excel at developing product lines, expanding brand families, and turning briefs into market-ready designs that resonate with consumers and partners alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Packaging Designer at Unique Petz LLC

January 1, 2024 - Present

Adhering to style guides, I produced product lines and extensions for a complete range of pet products under license from Coleman, Unique Petz, Best Friends, ICEE and SLUSH PUPPiE.

Senior Packaging Designer at Lifeworks Technology Group LLC

January 1, 2022 - January 1, 2024

I produced product lines and extensions for CPG products in the Automotive, Fitness, and Sports categories. Brands included Monster, Armor All, STP, Turtle Wax, Torq, Dr Scholls, Dr Plantar, RBX, AND1 and Athletic Works.

Freelance Graphic Designer at Marching Ants USA

January 1, 2020 - January 1, 2022

During Covid I worked remote.

Product & Packaging Designer at iWorld LLC.

January 1, 2017 - January 1, 2020

Designed and produced product and packaging files for consumer electronics including headphones, earbuds and accessories under the iWorld, Kodak, PrimeAudio, PrimeConnect and CoreAudio brands. I designed fitness lines for Halle Berry, Mario Lopez, Jillian Michaels and FormFit. I also worked on pet products for Ellen DeGeneres’ ED brand.

Product & Packaging Designer at Kiddesigns/SDI Technologies

January 1, 2014 - January 1, 2016

I created design concepts and production files for mobile cases and accessories based on IP from Disney, Lucas Films ltd., Marvel and Universal.

Graphic Designer at 2KPlay / Take-Two Interactive

January 1, 2007 - January 1, 2014

Packaging and marketing support for 2KPlay. IP included Dora The Explorer, Nicktoons MLB, Ace Patrol and Carnival Games. Working closely with the marketing team, I created posters, sell sheets, presentation decks, in-store displays, OOH and event marketing.

Art Director at Joytech North America

January 1, 2005 - January 1, 2007

World-wide brand stewardship for video game accessories subsidiary of Take-Two Interactive. Ownership of design, production, localization in 16 languages, packaging, advertising, trade and consumer promos.

Director of Creative Services at GT Interactive Software

January 1, 1994 - January 1, 1996

I provided creative direction to the in-house design team, external studios, and ad agencies. Negotiated art and photo acquisitions, supervised photo shoots and press checks. During my tenure the company grew from 300 employees to over 1,000 world-wide. AAA titles included the Doom franchise, Quake, id Anthology, Mortal Kombat 3, Duke Nukem3D and Wolfenstein 3D.