Available to hire
Hi, I’m Calum Curry, a marketing leader and storyteller based in London. I steer the marketing function for small and medium-sized enterprises, building authentic brand relationships and driving strategic growth through creative campaigns, audience insights, and data-driven tactics.
As a founder and podcast host, I love turning complex challenges into clear, compelling narratives that inform, inspire, and connect with diverse audiences. I’m passionate about mental health advocacy, inclusive storytelling, and helping brands thrive in London’s dynamic market.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Xhosa
Beginner
Afrikaans
Intermediate
Work Experience
Founder & Marketing Specialist at Happy Little Paws
February 1, 2022 - PresentFounded and grew a pet services business in London, driving brand growth and client acquisition through targeted marketing campaigns. Increased social media following by 1200% and grew an email subscriber base to over 1,000 within three months. Established and scaled a successful pet services business, securing more than 20 clients in the first year. Spearheaded customer acquisition strategies that led to consistent business growth.
Broadcaster & Television Presenter at NTV Europe
December 1, 2015 - PresentCreated and hosted an interactive IG TV series 'Calum Curry Presents – LET'S TALK' engaging a global audience. Hosted and produced lifestyle shows for Southern African audiences, delivering weekly news updates. Led a visually compelling 5-part mini-series on South African wildlife, demonstrating production, editing, and voice-over skills. Currently launching a new podcast on Spotify and Apple Music.
Volunteer Marketing Consultant at Beyond Belief
November 1, 2024 - PresentDesigned and implemented innovative marketing strategies, boosting brand engagement by 30%. Created multi-channel marketing campaigns that enhanced audience reach and customer retention. Conducted in-depth market research to optimize targeting and conversion rates.
Head of Marketing Department at First World Ventures Limited
January 1, 2021 - July 31, 2021Led a marketing team to enhance brand visibility and engagement across competitive verticals. Developed a customer-focused growth strategy, improving retention and inbound lead conversion.
Digital Marketing Officer at First World Ventures Limited
December 1, 2019 - December 31, 2020Managed social media channels, boosting engagement rates by 25%. Designed and executed digital campaigns that increased website traffic by 30%.
Product Marketing Manager at New Age, Inc.
August 1, 2021 - February 28, 2022Implemented targeted marketing strategies contributing to quarterly revenue goals. Strengthened collaboration between product and sales teams, increasing productivity by 55%.
Digital Marketing Manager at Fleet Tutors
May 1, 2017 - August 31, 2018Launched and optimized SEO/SEM and email marketing campaigns, driving significant revenue growth. Spearheaded a digital transformation roadmap, enhancing online presence and customer acquisition.
Founder & Marketing Specialist at Happy Little Paws London
February 1, 2022 - PresentFounder and Marketing Specialist responsible for strategy, brand development, and growth for a pet services business. Drove social media growth, email list expansion, and client acquisition; built and scaled multi-channel marketing campaigns to support business growth and brand visibility.
Podcast Host / Producer at Yes, My Therapist Knows About You
January 1, 2025 - PresentFounded and hosted an original podcast series, overseeing concept development, production strategy, branding, talent acquisition, and audience engagement. Built authentic storytelling around topics including mental health, LGBTQ experiences, London culture, and millennial lifestyle, delivering high production value and consistent growth.
Founder at Happy Little Paws London
February 1, 2022 - March 1, 2025Founded a pet-focused venture in London, building the business from startup to growth through strategic planning, marketing, and service delivery. Led product development, operations, and client acquisition, overcoming challenges to establish a scalable model.
Marketing Specialist at Happy Little Paws London
February 1, 2022 - March 1, 2025Led client acquisition, growing the client base by 20, expanding the email database to 1,000 within three months, and driving social media audience growth by over 1,200%.
Broadcaster at NTV Europe
August 1, 2024 - February 1, 2025Presented lifestyle segments about Europe for southern African channels, delivering weekly world news updates and conducting live interviews, developing strong on-air communication and audience engagement.
Television Presenter
December 1, 2015 - September 1, 2024Hosted, produced, and edited wildlife-focused mini-series and IGTV content; demonstrated directing, producing, and voice-over skills. Developing a new podcast set to launch on Spotify and Apple Music.
Product Marketing Manager at NewAge, Inc.
August 1, 2021 - February 1, 2022Fostered alignment between product and sales teams, leading to a 55% improvement in sales team productivity. Streamlined internal communications to help exceed quarterly revenue targets.
Instagram Influencer
January 1, 2017 - February 1, 2022Organized weekly engagement initiatives to increase user-generated content and foster an active online community; created authentic content resulting in heightened engagement.
Head Of Marketing Department at Firstworld Ventures Limited
January 1, 2021 - July 1, 2021Led a team of marketers to drive engagement and awareness across key verticals. Guided growth strategy, oversaw PR opportunities, inbound leads, budgets, and brand visibility across multiple touchpoints.
Digital Marketing Officer at Firstworld Ventures Limited
December 1, 2019 - December 1, 2020Developed and executed digital marketing strategies to promote mindfulness, social & emotional intelligence, leadership, and communication training. Managed campaigns increasing engagement and web traffic; analyzed market trends.
Digital Marketing Consultant at Caliento Cruz LTD
January 1, 2019 - November 1, 2019Developed and implemented digital marketing strategy to drive global brand awareness; managed affiliate relationships, planned exclusive content, and optimized ROI for customer acquisition; led daily management of blog and social platforms.
Digital Marketing Manager at Here and Now 365
March 1, 2016 - April 1, 2017Drove national brand strategies to outperform competitors and expand into new markets; managed SEO, CMS, CRM, PR, and brand initiatives to acquire and retain customers.
Radio Presenter at WIZZ RADIO
June 1, 2013 - May 1, 2016Engaged listeners with lively discussions, music, news updates, and interviews on the morning show; managed show segments to sustain audience engagement.
Social Media Manager at MOI Global
March 1, 2015 - February 1, 2016Curated content to reach ideal customers for high-profile clients; managed content across platforms and led social campaigns to drive engagement and lead generation.
Digital Marketing Manager at TSG - The Savvy Group
July 1, 2013 - February 1, 2015Built and executed social media strategies, increasing engagement and bookings; wrote website copy, managed the blog, and optimized content for SEO.
Brand Manager at TFG (The Foschini Group)
January 1, 2011 - June 1, 2013Led cross-functional teams to develop new products, analyzed market trends and consumer insights; collaborated with marketing to execute packaging designs aligned with brand guidelines; analyzed vitality of launches and set pricing strategies.
Education
Master's in Branding, Marketing & Advertising at Vega School of Brand Leadership
January 11, 2030 - January 1, 2010Bachelor's in Marketing Management at Cape Peninsula University of Technology
January 1, 2007 - December 31, 2009Master's in Branding, Marketing & Advertising at Vega School of Brand Leadership
January 1, 2010 - January 21, 2026Bachelor's in Marketing Management at Cape Peninsula University of Technology
January 1, 2007 - January 1, 2009Master's degree at Vega School of Brand Leadership
January 1, 2010 - January 1, 2010Bachelor's degree at Cape Peninsula University of Technology
January 1, 2007 - January 1, 2009Certificate at Cape Peninsula University of Technology
January 1, 2006 - January 1, 2006Qualifications
Inbound Certification - HubSpot Academy
January 11, 2030 - January 21, 2026Inbound Certification - HubSpot Academy
January 11, 2030 - January 21, 2026ACSMI Founding Membership
January 11, 2030 - February 13, 2026Inbound Certified
January 11, 2030 - February 13, 2026Honors-Awards
January 11, 2030 - February 13, 2026Legal Representative in Finance
January 11, 2030 - February 13, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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