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Paragraph 1: I am a strategic and results-driven Senior Data Analyst with a proven track record of delivering transformative data-driven insights in complex, fast-paced business environments. I leverage AI, machine learning, and predictive modelling to drive measurable outcomes, and I create analytics frameworks that foster data-literate, cross-functional teams and data-driven cultures.\n\nParagraph 2: My toolbox includes Python, SQL, DBT, R, Tableau, Power BI, and Qlik, with extensive experience in regression modelling, AI development, customer segmentation, and data visualization to maximise organisational impact. I excel at translating business questions into analysable problems and building dashboards and data products that empower stakeholders.…Paragraph 1: I am a strategic and results-driven Senior Data Analyst with a proven track record of delivering transformative data-driven insights in complex, fast-paced business environments. I leverage AI, machine learning, and predictive modelling to drive measurable outcomes, and I create analytics frameworks that foster data-literate, cross-functional teams and data-driven cultures.\n\nParagraph 2: My toolbox includes Python, SQL, DBT, R, Tableau, Power BI, and Qlik, with extensive experience in regression modelling, AI development, customer segmentation, and data visualization to maximise organisational impact. I excel at translating business questions into analysable problems and building dashboards and data products that empower stakeholders.

Cameron M Middleton

Data Scientist, Data Analyst, AI Developer, +4

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Paragraph 1: I am a strategic and results-driven Senior Data Analyst with a proven track record of delivering transformative data-driven insights in complex, fast-paced business environments. I leverage AI, machine learning, and predictive modelling to drive measurable outcomes, and I create analytics frameworks that foster data-literate, cross-functional teams and data-driven cultures.\n\nParagraph 2: My toolbox includes Python, SQL, DBT, R, Tableau, Power BI, and Qlik, with extensive experience in regression modelling, AI development, customer segmentation, and data visualization to maximise organisational impact. I excel at translating business questions into analysable problems and building dashboards and data products that empower stakeholders.…Paragraph 1: I am a strategic and results-driven Senior Data Analyst with a proven track record of delivering transformative data-driven insights in complex, fast-paced business environments. I leverage AI, machine learning, and predictive modelling to drive measurable outcomes, and I create analytics frameworks that foster data-literate, cross-functional teams and data-driven cultures.\n\nParagraph 2: My toolbox includes Python, SQL, DBT, R, Tableau, Power BI, and Qlik, with extensive experience in regression modelling, AI development, customer segmentation, and data visualization to maximise organisational impact. I excel at translating business questions into analysable problems and building dashboards and data products that empower stakeholders.

Available to hire

Paragraph 1: I am a strategic and results-driven Senior Data Analyst with a proven track record of delivering transformative data-driven insights in complex, fast-paced business environments. I leverage AI, machine learning, and predictive modelling to drive measurable outcomes, and I create analytics frameworks that foster data-literate, cross-functional teams and data-driven cultures.\n\nParagraph 2: My toolbox includes Python, SQL, DBT, R, Tableau, Power BI, and Qlik, with extensive experience in regression modelling, AI development, customer segmentation, and data visualization to maximise organisational impact. I excel at translating business questions into analysable problems and building dashboards and data products that empower stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Data Analyst (Contract) at Many Pets Insurance

November 1, 2025 - November 1, 2025

Designed and implemented a semantic data layer and revamped legacy dashboards post-system migration, improving data accuracy, consistency, and accessibility across the organization by democratising data to over 200 stakeholders. Developed an AB testing framework improving customer retention by 9% and speeding up the testing time by a factor of 4. Developed an AI model to automatically access claims reducing the manual workload by 53% and the increasing customer satisfaction by 12%. Automated regulatory reporting, saving dozens of analyst hours weekly and reducing risk of manual error. Led the evaluation and adoption of a new dashboarding and BI platform, securing executive buy-in and driving a stronger data-driven culture.

Data Analyst at Nomo Fintech

June 1, 2025 - June 1, 2025

Designed and deployed predictive MCMC models, improving market trend forecasts and strategic planning accuracy. Built and implemented Large Language Models (LLMs) on internal data, enhancing response efficiency and reducing workload by 33%. Introduced an AB testing framework, driving a 27% increase in product conversion rates. Developed customer personas, leading to marketing strategies projected to increase revenue per customer by 68%. Optimised passcode reset functionality, saving 100+ hours of manual labour monthly. Improved reporting efficiency by 16% through tool transitions. Secured two company-wide quarterly award nominations for exemplary performance. First data analyst hired; set the standard for data driven culture, technical excellency and stakeholder engagement.

Data Analyst (Short Term Contract) at Radical Path

May 1, 2023 - May 1, 2023

Delivered a critical project ahead of schedule and under budget, enhancing client satisfaction. Produced customer personas and strategic visualizations, informing a new marketing strategy and boosting engagement. Enabled data-driven decisions through comparative time-series analysis across six markets.

Data Analyst Consultant (Contract) at Integrity Global

March 1, 2023 - March 1, 2023

Engineered AI-driven predictive models, achieving 92% accuracy in trend forecasting. Automated ETL and reporting processes, saving hundreds of hours monthly. Conducted NLP-based sentiment analysis, correlating public sentiment with key events at 84% accuracy. Improved response agility by applying graph theory models to analyse complex systems. Conducted internal training sessions and developed educational resources to enhance staff proficiency in using key data concepts and engaging with mainstream data tools.

Data Analyst at Oh Polly

January 1, 2022 - January 1, 2022

Modelled price elasticity to create dynamic pricing strategies, generating over £30,000 in weekly revenue. Introduced dashboards to replace manual reporting reducing costs by thousands of pounds per week. Established the company's data infrastructure, implementing cloud storage and GDPR compliant protocols. Increased ecommerce conversions by 43% through funnel optimisation. Created predictive models of customer interactions with marketing materials and websites, which increased the return on ad spend by 21%. Founded and led the data team, establishing the team culture and ways of working with a focus on enhancing data driven decision making.

Speech Data Analyst – Data Analysts (Contract) at Cirrus Logic

August 1, 2021 - August 1, 2021

Enhanced AI development efficiency by refining data classification methods, cutting costs by 11% and decreasing time to market. Automated business debt, reducing manual processes by 1000+ hours monthly and ensuring data quality. Identified irregularities in a purchased dataset and developed an innovative solution, which decreased time to market and saved over £400,000 by preserving data integrity. Designed and introduced self-serve data tools that tripled the refinement runs possible by the team, greatly accelerating the product development cycle.

Speech Data Analyst – Data Analytics (Contract) at Cirrus Logic

August 1, 2021 - August 1, 2021

Enhanced AI development efficiency by refining data classification methods, cutting costs by 11% and decreasing time to market. Automated business debt, reducing manual processes by 1000+ hours monthly and ensuring data quality. Identified irregularities in a purchased dataset and developed an innovative solution, saving £400,000 by preserving data integrity. Designed and introduced self-serve data tools that tripled refinement runs possible, accelerating the product development cycle.

Data Analyst at Oh Polly

January 31, 2022 - January 31, 2022

Modeled price elasticity to create dynamic pricing strategies, generating over £30,000 in weekly revenue. Introduced dashboards to replace manual reporting reducing costs by thousands of pounds per week. Established the company's data infrastructure, implementing cloud storage and GDPR compliant protocols. Increased ecommerce conversions by 43% through funnel optimisation. Created predictive models of customer interactions with marketing materials and websites, which increased the return on ad spend by 21%. Founded and led the data team, established the team culture and ways of working with a focus on enhancing data driven decision making.