Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Principal Brand Designer and Creative Director with 15+ years of experience building scalable brand systems, digital products, and integrated marketing campaigns for a consumer technology company serving millions of customers through major retail partners. Known for translating business goals into cohesive, high-craft experiences across web, mobile, email, retail, packaging, and motion. Spearheaded creative vision and brand evolution across multiple customer-facing platforms by defining and governing design guidelines, improving user journeys for non-technical audiences, and driving production efficiency improvements (estimated 40%) without sacrificing quality. Highly collaborative with product, engineering, and marketing leadership, with a track record of presenting concepts to executives and shipping measurable improvements through optimization and A/B testing.…Principal Brand Designer and Creative Director with 15+ years of experience building scalable brand systems, digital products, and integrated marketing campaigns for a consumer technology company serving millions of customers through major retail partners. Known for translating business goals into cohesive, high-craft experiences across web, mobile, email, retail, packaging, and motion. Spearheaded creative vision and brand evolution across multiple customer-facing platforms by defining and governing design guidelines, improving user journeys for non-technical audiences, and driving production efficiency improvements (estimated 40%) without sacrificing quality. Highly collaborative with product, engineering, and marketing leadership, with a track record of presenting concepts to executives and shipping measurable improvements through optimization and A/B testing.

Camhoa Chau

Brand Designer, Graphic Designer, Designer, +3





Principal Brand Designer and Creative Director with 15+ years of experience building scalable brand systems, digital products, and integrated marketing campaigns for a consumer technology company serving millions of customers through major retail partners. Known for translating business goals into cohesive, high-craft experiences across web, mobile, email, retail, packaging, and motion. Spearheaded creative vision and brand evolution across multiple customer-facing platforms by defining and governing design guidelines, improving user journeys for non-technical audiences, and driving production efficiency improvements (estimated 40%) without sacrificing quality. Highly collaborative with product, engineering, and marketing leadership, with a track record of presenting concepts to executives and shipping measurable improvements through optimization and A/B testing.…Principal Brand Designer and Creative Director with 15+ years of experience building scalable brand systems, digital products, and integrated marketing campaigns for a consumer technology company serving millions of customers through major retail partners. Known for translating business goals into cohesive, high-craft experiences across web, mobile, email, retail, packaging, and motion. Spearheaded creative vision and brand evolution across multiple customer-facing platforms by defining and governing design guidelines, improving user journeys for non-technical audiences, and driving production efficiency improvements (estimated 40%) without sacrificing quality. Highly collaborative with product, engineering, and marketing leadership, with a track record of presenting concepts to executives and shipping measurable improvements through optimization and A/B testing.

Available to hire

Principal Brand Designer and Creative Director with 15+ years of experience building scalable brand systems, digital products, and integrated marketing campaigns for a consumer technology company serving millions of customers through major retail partners. Known for translating business goals into cohesive, high-craft experiences across web, mobile, email, retail, packaging, and motion.

Spearheaded creative vision and brand evolution across multiple customer-facing platforms by defining and governing design guidelines, improving user journeys for non-technical audiences, and driving production efficiency improvements (estimated 40%) without sacrificing quality. Highly collaborative with product, engineering, and marketing leadership, with a track record of presenting concepts to executives and shipping measurable improvements through optimization and A/B testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Principal Brand Designer at YesVideo, Inc.

January 1, 2016 - January 1, 2023

Spearheaded creative vision and brand evolution across digital, marketing, and product experiences for a consumer technology company serving millions of customers through retail partners such as Costco and Walmart. Defined and scaled brand guidelines across 6+ customer-facing platforms to ensure visual consistency. Simplified the MemoryCloud web app user journey for a non-tech-savvy audience via a high-craft UI redesign, reducing interaction friction and improving media accessibility at scale. Directed integrated marketing campaigns aligned to revenue goals. Designed wireframes and high-fidelity visuals in Figma and Sketch, shipped final web experiences on Shopify, and developed email campaigns with Klaviyo. Developed templated systems that reduced asset creation time by 40%. Presented creative concepts to executive leadership and refined strategy based on feedback.

Principal Brand Designer, Creative Director at YesVideo, Inc.

January 1, 2016 - January 1, 2023

Spearheaded creative vision and brand evolution across digital, marketing, and product experiences for a consumer technology company serving millions through retail partners like Costco and Walmart. Defined and scaled brand guidelines across 6+ customer-facing platforms to ensure visual consistency. Simplified the MemoryCloud web app user journey for a non-technical audience with a high-craft UI redesign, reducing friction and improving media accessibility for millions of customers. Directed integrated marketing campaigns aligned with revenue goals. Designed wireframes and high-fidelity visuals in Figma and Sketch; shipped final web experiences on Shopify and developed email campaigns with Klaviyo. Built templated systems to reduce asset creation time by an estimated 40%. Presented creative concepts to executive leadership and refined strategy based on feedback.

Senior Graphic/Product Designer at YesVideo, Inc.

January 1, 2014 - Present

Oversaw visual and product experience across digital and physical channels during significant brand growth. Collaborated with product and engineering to design web and mobile experiences improving engagement and conversion rates. Used performance data and A/B testing to refine layouts and interactions across platforms. Spearheaded a comprehensive rebrand, establishing visual identity and brand guidelines while ensuring governance across customer-facing channels. Streamlined complex services into user-centric interfaces, created engaging motion graphics and brand videos, and directed design for key product launches and retail initiatives as creative lead for cross-functional teams.

Freelance Designer at Self-Employed

January 1, 2011 - January 1, 2014

Designed brand collateral, pitch decks, and marketing materials for diverse clients in real estate, media, and technology. Managed projects from concept to completion aligned with client vision and objectives. Created visuals for Intero Real Estate, developed pitch decks for The Mother Company, and produced marketing materials for PriceTector/Eyeona to improve client outreach.

Graphic Designer at YesVideo, Inc.

December 1, 2010 - February 28, 2014

Designed marketing materials including websites, packaging, and brochures. Supported national retail partnerships through print advertising and digital assets. Produced animated graphics and edited multimedia content for campaigns. Ensured brand consistency across all materials while meeting tight deadlines. Created engaging websites and promotional materials; collaborated with Costco, Walmart, and Sam’s Club; developed and edited multimedia content for campaigns; maintained brand standards across customer-facing materials.