Digital Marketing Specialist with emphasis on performance mobile marketing campaigns, based in Barcelona, Spain. I am an enthusiastic, organized, data-driven, team player, proactive and fast learning person, always ready to take on new challenges.…

Camila De Lazzari

Digital Marketing Specialist with emphasis on performance mobile marketing campaigns, based in Barcelona, Spain. I am an enthusiastic, organized, data-driven, team player, proactive and fast learning person, always ready to take on new challenges.…

Available to hire

Digital Marketing Specialist with emphasis on performance mobile marketing campaigns, based in Barcelona, Spain.

I am an enthusiastic, organized, data-driven, team player, proactive and fast learning person, always ready to take on new challenges.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Campaign Manager at Farmashop
February 1, 2021 - December 1, 2021
Responsible for budget planning and implementing the e-commerce media buying strategy in Google Ads and Meta Ads for all business verticals: Pharmacy, Beauty, Home Products, and Hair Salon, for both web and app channels.
Senior Campaign Manager at Starco
August 1, 2019 - February 1, 2021
Presented media plans to meet client performance goals in the retail sector; implemented and optimized performance-driven campaigns; and reported results to the client.
Marketing Lead at Arbusta
January 1, 2022 - September 1, 2022
Overseeing the company's marketing plan; coordinating tasks such as social media marketing and digital advertising, lead generation, content creation, email automation campaigns, funnel mapping, event planning, and creating materials for the sales team.
Programmatic Campaign Analyst (UA) at Smadex
December 1, 2022 - May 1, 2025
Implemented and optimized UA mobile campaigns across multiple GEOs worldwide to reach client goals in Gaming and Financial sectors. Included programmatic mobile UA & RT digital advertising, data analysis, and cross-functional collaboration leveraging a wide set of tools and platforms.
Senior Campaign Manager at Adikteev
May 1, 2025 - Present
Plan and execute retargeting campaigns for gaming apps across multiple GEOs worldwide, leveraging Adikteev’s DSP to maximize ROI.

Education

Add your educational history here.

Qualifications

Bachelor's Degree in Marketing
January 1, 2013 - January 1, 2016

Industry Experience

Gaming, Financial Services, Retail, Media & Entertainment, Software & Internet

Skills

Experience Level