Available to hire
Content strategist and creative content professional with 2+ years of experience across beauty, fashion, and FMCG. Known for a detail-oriented approach, building content strategies, coordinating creative teams, and delivering measurable growth through engaging storytelling and performance-driven execution.
Experienced in end-to-end UGC and social media content production (TikTok/Instagram), from content planning and scriptwriting to filming, editing, and reporting. Skilled in aligning creative output with brand voice, developing campaign concepts, and optimizing content based on insights and KPIs.
Skills
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Content Writer (Contract) at PIK, Banten
January 1, 2026 - June 30, 2026Developed content across social media, website, and marketing campaigns aligned with brand messaging. Created creative concepts and storytelling for product launches and a store grand opening in Singapore. Built e-commerce content including SKU descriptions, product listings, and homepage banners. Collaborated with marketing and creative teams to align content with campaign and product goals, and edited/proofread content to maintain brand voice consistency and quality.
Content Writer – Contract at PIK, Banten
January 1, 2026 - June 30, 2026Developed content across social media, website, and marketing campaigns aligned with brand messaging. Created creative concepts and storytelling to support product launches and a store grand opening in Singapore. Built e-commerce content including SKU descriptions, product listings, and homepage banners. Collaborated with marketing and creative teams to align content with campaign objectives and product goals, and edited/proofread content to ensure brand voice consistency and quality.
Creative – Content Creators/Creative Lead (Contract) at Cala mb y.id (Klate n, Central of Java) / PICC
October 1, 2025 - December 31, 2025Led a creative team (photographers, graphic designers, and social media specialists) for cross-platform content production. Coordinated with other divisions (e-commerce & internal support) to ensure content availability as needed. Determined visual and storytelling concepts for all social media channels to stay consistent with brand image. Brainstormed with branding & marketing teams for a new rebranding concept. Reviewed and approved design drafts, photos, videos, and copy before publishing. Designed and led the photoshoot process from moodboarding through visual execution; increased TikTok profile views by 36.8% and improved Instagram reach by 6.9%.
Creative – Contract (Creative Team Lead / Content Creative) at Calamby.id (Klaten, Central Java)
October 1, 2025 - December 31, 2025Led cross-platform content production with a creative team (photographers, graphic designers, and social media specialists). Coordinated with other divisions (e-commerce and internal support) to ensure content availability as needed. Determined visual and storytelling concepts for social media channels to maintain consistency with the brand image. Brainstormed with branding & marketing teams for new branding concepts. Reviewed and approved design drafts, photos, videos, and copy before publication. Designed and led the photoshoot process from moodboarding and execution through final brand visual feed; improved profile views and engagement outcomes.
Content Creative Specialist (Contract) at Timephoria
June 1, 2025 - September 30, 2025Coordinated with video editors to ensure production quality aligned with the brand image. Wrote daily scripts and developed content ideas based on social media trends, competitor research, and audience insights. Produced UGC content emphasizing the first three hooks, storytelling, and engaging copywriting. Evaluated performance through impressions and engagement data analysis and provided strategic improvement recommendations. Increased TikTok impressions by 3.8M+, with CTR up to 16%, CVR up to 14%, and achieved ROI 4.98.
Content Creative Specialist – Contract at Timephoria (Jakarta, DKI Jakarta area)
June 1, 2025 - September 30, 2025Coordinated with video editors to ensure production quality matched brand image. Wrote daily scripts and developed content ideas based on social media trends, competitor research, and audience insights. Produced UGC content by maximizing the first three hooks, storytelling, and engaging copywriting. Evaluated content performance using impressions and engagement analytics and provided strategic improvement recommendations. Delivered increases in impressions and CTR/CVR and achieved strong ROI.
Beauty Content Creator (Freelance) at PT Forbes Tit ik Terang (Yogyakarta)
February 1, 2025 - August 31, 2025Managed end-to-end TikTok content creation (ideas, copywriting, filming, editing, posting), creating 150+ pieces of content. Researched trending topics and integrated them into brand-relevant content. Interacted with and engaged audiences. Built a new account and improved awareness with 3M post views and 13K profile views over two months.
Beauty Content Creator (Freelance) at PT Forbes Titi Katura n (Yogyakarta)
February 1, 2025 - August 31, 2025Managed end-to-end TikTok content creation including content ideas, copywriting, filming, editing, and posting; produced 150+ content pieces. Researched trending topics and integrated them into brand-relevant content. Interacted and engaged with audiences. Built a new account and improved awareness with multi-million post views and profile views over a two-month period.
Creative Marketing (Contract) at PT Media Tribun Yogyakarta
January 1, 2025 - March 31, 2025Managed and executed creative campaigns. Collaborated to create the company's digital marketing strategy. Created 30+ content plans and copywriting for Instagram. Monitored and analyzed engagement to improve awareness by 34%. Created offer letters and promotions through email marketing and social media.
Creative Marketing (Contract) at PT Media Tribun Yogyakarta (Yogyakarta)
January 1, 2025 - March 31, 2025Managed and executed creative marketing campaigns. Collaborated to create the company’s digital marketing strategy. Created 30+ content plans and copywriting for Instagram. Monitored and analyzed engagement to improve awareness by 34%. Created offer letters and promotions through email marketing and social media. Supported additional partner/event-driven marketing activities.
Content Creator (Freelance) at Nasi Telur Bahagia
October 1, 2024 - July 31, 2025Created 90+ content plans and copywriting to build brand awareness. Managed end-to-end TikTok content creation including planning, shooting, editing, copywriting, and posting. Monitored and analyzed content and engagement; increased engagement views, likes, and shares by 69.7%.
Content Creator (Freelance) at Nasi Telur Bahagia (Indonesia)
October 1, 2024 - July 31, 2025Created 90+ content plans and copywriting to build brand awareness. Managed end-to-end TikTok content creation including planning, shooting, editing, copywriting, and posting. Monitored and analyzed content and engagement performance and delivered strong increases in engagement views, likes, and shares.
Marketing Strategy and Public Relations Intern at Relevant Organization (M SIB Batch 6 / PIK)
February 1, 2024 - June 30, 2024Conducted primary and secondary data exploration for 30+ potential markets. Executed target market research to support marketing briefs. Led brand activation initiatives based on market research insights, successfully attracting and engaging 100+ visitors. Visualized marketing data validation into graphics and diagrams to support strategic decision-making. Negotiated work systems and agreements with external partners.
Marketing Strategy and Public Relations Intern at Pik (MIB Batch 6)
February 1, 2024 - June 30, 2024Conducted primary and secondary data exploration for 30+ potential markets. Executed target market research to support marketing briefs. Led brand activation initiative based on research insights, attracting and engaging 100+ visitors. Visualized data into graphics/diagrams to support strategic decision-making. Negotiated work systems and agreements with external partners.
Content Creator and Host (Part-Time) at Timephoria
June 1, 2022 - August 31, 2022Managed end-to-end TikTok content creation including content planning, timelines, filming, editing, and posting. Researched and analyzed the latest TikTok trends to optimize content strategy. Improved engagement rate, achieving 1.6M within one week from managing the account link; hosted interactive livestream sessions and boosted sales conversion nearly 200%.
Content Creator and Host (Part-Time) at Timephoria (South Jakarta, DKI Jakarta)
June 1, 2022 - August 31, 2022Managed end-to-end TikTok content creation including content planning, timelines, filming, editing, and posting. Researched and analyzed latest TikTok trends to optimize content strategy. Hosted interactive live stream sessions and supported sales conversion through content and engagement. Improved engagement rates; achieved high-volume performance within short timeframes.
Digital Marketing (Vice President) at Socio-Economic Entrepreneurship Training Program
March 1, 2021 - July 31, 2021Assisted in creating and managing the master program plan. Supervised a team of 30+ staff across 5 divisions. Maintained communication within the team and with external partners.
Education
Bachelor's degree at Universitas Gadjah Mada
January 1, 2020 - January 1, 2024Bachelor's degree (Agricultural Economics and Agribusiness) at Universitas Gadjah Mada
January 1, 2020 - December 31, 2024Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Education, Professional Services
Skills
Experience Level
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