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Senior brand strategy manager with 12 years of international experience building, positioning, and scaling brand equity across aviation, luxury, sports, tech, and lifestyle sectors. Trusted to own zero-to-one mandates at global scale inside the most commercially demanding rights portfolios spanning Qatar Airways, Formula One, FIFA, UEFA, BIL, NBA, Huawei, the Obama Foundation, and BMW. Fluent in English and Mandarin, conversational in three other languages, with a consistent track record of converting brand strategy into commercially relevant, culturally fluent, and high-impact results.…Senior brand strategy manager with 12 years of international experience building, positioning, and scaling brand equity across aviation, luxury, sports, tech, and lifestyle sectors. Trusted to own zero-to-one mandates at global scale inside the most commercially demanding rights portfolios spanning Qatar Airways, Formula One, FIFA, UEFA, BIL, NBA, Huawei, the Obama Foundation, and BMW. Fluent in English and Mandarin, conversational in three other languages, with a consistent track record of converting brand strategy into commercially relevant, culturally fluent, and high-impact results.

Camilla Soon

Brand Strategist, Story Producer, Content Producer, +2

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Senior brand strategy manager with 12 years of international experience building, positioning, and scaling brand equity across aviation, luxury, sports, tech, and lifestyle sectors. Trusted to own zero-to-one mandates at global scale inside the most commercially demanding rights portfolios spanning Qatar Airways, Formula One, FIFA, UEFA, BIL, NBA, Huawei, the Obama Foundation, and BMW. Fluent in English and Mandarin, conversational in three other languages, with a consistent track record of converting brand strategy into commercially relevant, culturally fluent, and high-impact results.…Senior brand strategy manager with 12 years of international experience building, positioning, and scaling brand equity across aviation, luxury, sports, tech, and lifestyle sectors. Trusted to own zero-to-one mandates at global scale inside the most commercially demanding rights portfolios spanning Qatar Airways, Formula One, FIFA, UEFA, BIL, NBA, Huawei, the Obama Foundation, and BMW. Fluent in English and Mandarin, conversational in three other languages, with a consistent track record of converting brand strategy into commercially relevant, culturally fluent, and high-impact results.

Available to hire

Senior brand strategy manager with 12 years of international experience building, positioning, and scaling brand equity across aviation, luxury, sports, tech, and lifestyle sectors. Trusted to own zero-to-one mandates at global scale inside the most commercially demanding rights portfolios spanning Qatar Airways, Formula One, FIFA, UEFA, BIL, NBA, Huawei, the Obama Foundation, and BMW.

Fluent in English and Mandarin, conversational in three other languages, with a consistent track record of converting brand strategy into commercially relevant, culturally fluent, and high-impact results.