Camilla TrezzI

Led digital and social media strategy and managed end-to-end marketing initiatives. Oversaw and optimized a ~€6M budget while coordinating planning and execution with external media partners. Drove multi-channel initiatives across website, app, and social, and powered CRM journeys across email, push notifications, and SMS. Coordinated external partners for consistent content delivery across digital, social, in-store touchpoints, OOH placements, and printed promotional materials; managed cross-functional initiatives with Private Label, Corporate, Procurement, and Sales teams (including private label launch and growth, photo/video production oversight, and influencer programs). Served as project lead for campaign planning and execution, aligning internal teams and agencies on tailored activations such as in-store events and loyalty initiatives; managed retail events, customer activations, and contests; and coordinated CRM projects with international teams while ensuring reporting and p

Results-driven Digital Marketing Manager experienced in media planning, content creation, CRM strategies, and team leadership. Managed multi–million-euro budgets, coordinated cross-functional and international teams, and executed high-impact influencer marketing campaigns and event management projects. Oversaw multi-channel digital touchpoints (e.g., Display, Digital Audio, OLV, Social Media) and coordinated external agencies for content creation and editorial planning. Delivered KPI reporting, competitor benchmarking, and market trend analysis to support data-driven decisions.

Delivered results in media planning, content creation, CRM strategies, and team leadership. Managed multi-million euro budgets, coordinated cross-functional and international teams, and executed high-impact influencer marketing campaigns and event management projects. Managed multi-channel digital touchpoints (e.g., Display DTS, Digital Audio, OLV, and Social Media) and coordinated external agencies for content creation and editorial planning. Produced KPI reporting, competitor benchmarking, and market trend analysis to support data-driven decisions.