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I’m a Boston-based social media and content strategist with hands-on experience managing and growing brand presence across Instagram, LinkedIn, and email. In my current role, I serve as the social media lead for a statewide organization, where I own content strategy end-to-end, from editorial planning and copywriting to Canva design, analytics, and community engagement. I love translating complex ideas into clear, visually engaging content that connects with audiences and drives action. I’m especially passionate about working with lifestyle and consumer brands, where thoughtful storytelling, beautiful visuals, and strong brand voice can turn everyday moments into share-worthy experiences. I bring a collaborative, detail-oriented approach to my work and enjoy partnering with teams to create seasonal campaigns, highlight products in authentic ways, and continuously optimize content based on performance.…I’m a Boston-based social media and content strategist with hands-on experience managing and growing brand presence across Instagram, LinkedIn, and email. In my current role, I serve as the social media lead for a statewide organization, where I own content strategy end-to-end, from editorial planning and copywriting to Canva design, analytics, and community engagement. I love translating complex ideas into clear, visually engaging content that connects with audiences and drives action. I’m especially passionate about working with lifestyle and consumer brands, where thoughtful storytelling, beautiful visuals, and strong brand voice can turn everyday moments into share-worthy experiences. I bring a collaborative, detail-oriented approach to my work and enjoy partnering with teams to create seasonal campaigns, highlight products in authentic ways, and continuously optimize content based on performance.

Camille Lienau

Digital Marketer, Social Media Manager, Content Producer, +2

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I’m a Boston-based social media and content strategist with hands-on experience managing and growing brand presence across Instagram, LinkedIn, and email. In my current role, I serve as the social media lead for a statewide organization, where I own content strategy end-to-end, from editorial planning and copywriting to Canva design, analytics, and community engagement. I love translating complex ideas into clear, visually engaging content that connects with audiences and drives action. I’m especially passionate about working with lifestyle and consumer brands, where thoughtful storytelling, beautiful visuals, and strong brand voice can turn everyday moments into share-worthy experiences. I bring a collaborative, detail-oriented approach to my work and enjoy partnering with teams to create seasonal campaigns, highlight products in authentic ways, and continuously optimize content based on performance.…I’m a Boston-based social media and content strategist with hands-on experience managing and growing brand presence across Instagram, LinkedIn, and email. In my current role, I serve as the social media lead for a statewide organization, where I own content strategy end-to-end, from editorial planning and copywriting to Canva design, analytics, and community engagement. I love translating complex ideas into clear, visually engaging content that connects with audiences and drives action. I’m especially passionate about working with lifestyle and consumer brands, where thoughtful storytelling, beautiful visuals, and strong brand voice can turn everyday moments into share-worthy experiences. I bring a collaborative, detail-oriented approach to my work and enjoy partnering with teams to create seasonal campaigns, highlight products in authentic ways, and continuously optimize content based on performance.

Available to hire

I’m a Boston-based social media and content strategist with hands-on experience managing and growing brand presence across Instagram, LinkedIn, and email. In my current role, I serve as the social media lead for a statewide organization, where I own content strategy end-to-end, from editorial planning and copywriting to Canva design, analytics, and community engagement. I love translating complex ideas into clear, visually engaging content that connects with audiences and drives action.
I’m especially passionate about working with lifestyle and consumer brands, where thoughtful storytelling, beautiful visuals, and strong brand voice can turn everyday moments into share-worthy experiences. I bring a collaborative, detail-oriented approach to my work and enjoy partnering with teams to create seasonal campaigns, highlight products in authentic ways, and continuously optimize content based on performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Specialist at Executive Office of Administration and Finance – Operational Services Division (OSD)

January 1, 2025 - Present

Social media lead for the agency, owning strategy, execution, and performance across LinkedIn and Instagram for all external communications; manage end-to-end content strategy (editorial calendars, short-form copy, Canva-based design, video concepts) and analytics reporting; achieved 22% follower growth and sustained an 18% engagement rate (vs. ~2.5% government industry average). Lead social and digital content strategy for large-scale public sector initiatives and events, including a statewide 1,800+ attendee event; produced promotional assets, live content, and in-app messaging that drove record participation and engagement. Translate complex procurement and policy topics into clear, audience-first social content, supporting education and outreach across public, business, and government stakeholders within Massachusetts’ $2.38B procurement ecosystem.

Digital Communications Manager at Raytheon Technologies

January 1, 2024 - October 31, 2024

Contributed to the F135 program’s communications strategy, crafting newsletters, briefings, and speeches that supported congressional outreach and increased program awareness. Created sponsored content for the Paris and Farnborough International Airshows, strengthening international visibility of the F135 engine and supporting global sales campaigns. Launched a customer-facing webpage for RTX’s military Auxiliary Power Units (APUs), translating complex technical features into clear, mission-driven messaging for global defense customers. Directed communications planning for Supplier Day 2024 in D.C., coordinating logistics, speeches, and messaging for 80+ suppliers and congressional attendees. Led planning for RTX’s president all-hands events with 3,000+ attendees; using a role clarity model to streamline execution and improve satisfaction scores from 70% to 95%.

Engineering and Technology Communications Specialist at Raytheon Technologies

June 1, 2023 - January 31, 2024

Led a cross-functional campaign to position RTX as the #1 patent holder in aerospace and defense, coordinating with developers, designers, legal, and engineers to launch a website, social media strategy, and press release; campaign boosted LinkedIn engagement by 30% and supported recruiting initiatives for hard-to-fill tech roles. Served as lead writer for the patents campaign, translating 20+ complex technologies into accessible, compelling content. Delivered quarterly campaign performance reports; presented insights to executives to optimize messaging and improve competitive positioning.

Global Communications Associate at Pratt & Whitney

May 1, 2022 - April 30, 2023

Contributed 2023 strategic communications plan for the F135 engine and Engine Core Upgrade, leading research and development of SWOT analyses, brand positioning, and messaging priorities for internal and external audiences. Supported global communications strategy for tier one trade shows, contributing to media planning and messaging for defense and industry leaders across multiple countries. Led internal communications for the F100 engine’s 50th anniversary, producing a top-performing feature article through interviews with former executives and engineers; the story earned 1.9K+ views and 200+ employee engagements.

Public Affairs Manager at U.S. Air Force, Massachusetts Air National Guard

May 1, 2018 - March 1, 2025

Created more than 100 multimedia packages annually educating 23,000+ followers on Air Force priorities, built trust with communities, and elevated morale through mission-focused storytelling. Led public affairs coverage during Operation Capitol Response in Washington, D.C., partnering with the Secret Service and federal agencies; awarded the Armed Forces Service Medal. Partnered with command and legal teams to develop annual strategic communications plan guiding messaging for a 1,100-member unit, ensuring compliance with standards and alignment with mission priorities. Coordinated media messaging and stakeholder updates during joint training exercises with federal, state, and local agencies, enhancing interoperability and public understanding.