Cam Vera

Lead in content strategy and editorial production for a green tech scale-up. Define and evolve the brand's tone of voice and editorial guidelines. Collaborate with product and commercial teams to craft messaging that resonates with target audiences and drives growth.

Defined and implemented brand narrative and tone of voice across all customer-facing channels. Produced and edited copy for web, blog, social, email, and sales assets for a fast-growing B2B fintech company. Ensured editorial quality and brand consistency by acting as final sign-off on all written communications.

Built and scaled the company’s tone of voice guidelines as part of a growing in-house creative team. Set best practices for a cross-functional content team, serving as the go-to and final eyes for all marketing content. Coached junior team members with comprehensive feedback and tips, and led education to improve writing and cross-functional communications.