Executive at Who How Global Pty Ltd (TA Step Change), Australia

Served as the dedicated first point of contact for key agency accounts, presenting strategic updates and maintaining high satisfaction and service delivery. Authored internal/external meeting agendas, led status meetings, and distributed post-meeting documentation to ensure alignment. Managed end-to-end timelines for digital, non-digital, and social media campaigns, coordinating remotely with multidisciplinary internal and external teams for on-time delivery. Provided creative direction and oversaw quality control by setting clear design directives and ensuring output alignment with client briefs.

Influencer Relations Officer at Hydragun Pte. Ltd., Singapore

Architected and implemented a standardized Product Launch SOP within the first 6 months, streamlining company-wide launch workflows and improving operational efficiency. Sourced, negotiated, and managed 100+ high-profile global athletes (including Olympians), international KOLs, medical experts, and influencers for major product launches and promotional campaigns. Spearheaded UGC acquisition that generated tens of thousands of indirect performance-ad driven conversions, and increased credibility through web and social channels. Conducted Zoom interviews to produce expert and customer video testimonials; managed affiliate partner onboarding and handled coordination for social media collaboration inquiries. Managed corporate social media content strategy during key transition periods.

Marketing Officer at Pinnacle Performance, Hong Kong & Philippines

Executed comprehensive regional marketing and membership strategies across regional gym hubs in Hong Kong and the Philippines, adapting to COVID lockdowns and rule changes. Developed end-to-end marketing strategies including social media management, content strategy, and referral strategies. Created feature articles/blogs and authored engaging email campaigns and long-form blogs. Managed member onboarding journeys, promotional campaigns, and direct customer inquiries, and worked with trainers to produce engaging activities and events for members.

Marketing Officer at Fujifilm Philippines Inc.

Established the entry-level market for X-A2 and X-A3 cameras through viral online video campaigns, mall activations, workshops, and securing partnerships with 60+ celebrities and key social media influencers. Boosted camera and mirrorless lens sales through regular retail display enhancements, experience-driven workshops, and targeted digital campaigns. Answered product-related questions from influencers and customers daily and during activations and events. Coordinated nationwide camera launches including photowalks, digital activations, and educational workshops, running at least one event per week.

Media and Marketing Head at Philippine Floorball Association (PFA)

Spearheaded the TWG-AO FC rink campaign, securing an International Floorball Federation (IFF)-certified rink for the Philippines. Negotiated commercial sponsorship deals and managed broadcast media coverage for the Philippine Floorball League. Managed and produced content for both PFA social media channels and the website.

Business Development Manager at Fliptrip Travels Inc.

Secured commercial partnership deals with hotels, resorts, and accommodation providers across three key provinces. Partnered with local tourism boards to integrate provincial tours and regional services into the digital platform. Designed customized travel itineraries for private and corporate clients.

Junior Producer to Associate Producer at One Mega Group Inc.

Coordinated pre-production and on-set operations for two broadcast reality shows aired on national television (ETC). Managed talent, production crew, and logistical schedules during shoots to ensure projects were completed on schedule and within budget. Conducted structured on-camera interviews with show content and industry talents critical for episode flow and storytelling.