I’m Candy Rita, a business-focused marketing and Revenue Operations professional with 6+ years of experience partnering with leadership and commercial teams to drive customer acquisition and measurable growth. I use CRM, performance analytics, and cross-functional collaboration to connect marketing activity to revenue outcomes. I’ve supported RevOps using HubSpot CRM and lead lifecycle reporting, built executive dashboards in GA4 and Looker Studio, and improved organic growth through SEO and content strategy (including 120%+ increases in organic traffic). I also enjoy optimizing campaigns with automation and AI-powered approaches, while working closely with sales to strengthen lead qualification, nurturing, and handoff.…

I’m Candy Rita, a business-focused marketing and Revenue Operations professional with 6+ years of experience partnering with leadership and commercial teams to drive customer acquisition and measurable growth. I use CRM, performance analytics, and cross-functional collaboration to connect marketing activity to revenue outcomes. I’ve supported RevOps using HubSpot CRM and lead lifecycle reporting, built executive dashboards in GA4 and Looker Studio, and improved organic growth through SEO and content strategy (including 120%+ increases in organic traffic). I also enjoy optimizing campaigns with automation and AI-powered approaches, while working closely with sales to strengthen lead qualification, nurturing, and handoff.…

Available to hire

I’m Candy Rita, a business-focused marketing and Revenue Operations professional with 6+ years of experience partnering with leadership and commercial teams to drive customer acquisition and measurable growth. I use CRM, performance analytics, and cross-functional collaboration to connect marketing activity to revenue outcomes.

I’ve supported RevOps using HubSpot CRM and lead lifecycle reporting, built executive dashboards in GA4 and Looker Studio, and improved organic growth through SEO and content strategy (including 120%+ increases in organic traffic). I also enjoy optimizing campaigns with automation and AI-powered approaches, while working closely with sales to strengthen lead qualification, nurturing, and handoff.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Digital Marketing Assistant at InDepth Research Institute, Kenya
June 1, 2025 - Present
Partner with business development and commercial leadership to align marketing initiatives with revenue targets. Support Revenue Operations through HubSpot CRM, lead lifecycle management, pipeline reporting, and campaign attribution. Build executive dashboards to track lead generation, conversion, campaign ROI, customer acquisition cost, and marketing contribution to revenue. Collaborate with sales teams to improve lead qualification, nurturing workflows, and sales handoff processes. Analyze customer behavior and campaign performance to recommend improvements, and lead cross-functional projects across SEO, paid media, automation, email marketing, and website optimization.
SEO Specialist at Mud Hut Pottery Studio (Remote)
August 1, 2024 - December 31, 2025
Developed digital growth strategies aligned with business objectives. Managed acquisition channels while monitoring ROI, CAC, and conversion metrics. Prepared performance reports to support strategic decisions.
SEO Specialist at Qhala, Kenya (Remote)
January 1, 2024 - December 31, 2024
Executed AI-driven customer acquisition campaigns. Collaborated across teams to optimize conversion funnels using analytics.
SEO Specialist at Lunabis, Boston (Remote)
February 1, 2023 - June 30, 2023
Built marketing automation workflows improving lead nurturing. Supported revenue growth through data-driven optimization.
SEO Specialist at Bull Tech, Kenya
January 1, 2023 - January 31, 2024
Managed marketing operations supporting business growth. Used analytics dashboards to recommend performance improvements.
Digital Marketing / SEO Specialist at The Wellbeing Clinic, London (Remote)
March 1, 2020 - October 1, 2022
Partnered with management to improve customer acquisition strategies. Produced performance insights supporting commercial decision-making.

Education

Diploma in Human Resource Management at Moi University
January 1, 2013 - January 1, 2013
Google Analytics Certification at Google
January 1, 2024 - January 1, 2024

Qualifications

Python Programming Certification
January 1, 2025 - January 1, 2025
Amazon Web Services (AWS)
January 1, 2026 - January 1, 2026
Google Analytics Certification
January 1, 2024 - January 1, 2024
Python Programming Certification
January 1, 2025 - January 1, 2025
Amazon Web Services (AWS)
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Retail, Education, Software & Internet