I’m a B2B Sales, Lead Generation and Appointment Setting specialist with experience in international sales, client outreach, market research and customer engagement. I help businesses identify potential clients, research target companies and key decision makers, build qualified lead lists, and create personalized outreach campaigns through email, phone and other suitable channels. My experience includes international export sales, digital marketing and sales, customer engagement, CRM management, prospect research and appointment setting. I have worked with international clients and am comfortable communicating professionally in both English and Turkish. I can support businesses with B2B lead generation, outbound sales, appointment setting, market research, CRM organization and Turkish market outreach. My focus is on understanding the client’s target market, finding the right business opportunities and creating meaningful B2B connections that can develop into long-term commercial relationships.…

Can Karahan

I’m a B2B Sales, Lead Generation and Appointment Setting specialist with experience in international sales, client outreach, market research and customer engagement. I help businesses identify potential clients, research target companies and key decision makers, build qualified lead lists, and create personalized outreach campaigns through email, phone and other suitable channels. My experience includes international export sales, digital marketing and sales, customer engagement, CRM management, prospect research and appointment setting. I have worked with international clients and am comfortable communicating professionally in both English and Turkish. I can support businesses with B2B lead generation, outbound sales, appointment setting, market research, CRM organization and Turkish market outreach. My focus is on understanding the client’s target market, finding the right business opportunities and creating meaningful B2B connections that can develop into long-term commercial relationships.…

Available to hire

I’m a B2B Sales, Lead Generation and Appointment Setting specialist with experience in international sales, client outreach, market research and customer engagement.

I help businesses identify potential clients, research target companies and key decision makers, build qualified lead lists, and create personalized outreach campaigns through email, phone and other suitable channels.

My experience includes international export sales, digital marketing and sales, customer engagement, CRM management, prospect research and appointment setting. I have worked with international clients and am comfortable communicating professionally in both English and Turkish.

I can support businesses with B2B lead generation, outbound sales, appointment setting, market research, CRM organization and Turkish market outreach.

My focus is on understanding the client’s target market, finding the right business opportunities and creating meaningful B2B connections that can develop into long-term commercial relationships.

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Language

English
Fluent
Turkish
Fluent

Work Experience

Export Sales Specialist at Yasatan Packaging
July 1, 2026 - Present
Develop new international business opportunities in target export markets. Communicate with potential customers and promote custom printed food and paper packaging solutions through offset and flexographic printing. Support customers through sampling, production, and export processes. Prepare Proforma and Commercial invoices, negotiate Incoterms and payment terms, and optimize production lead times to ensure on-time delivery. Build long-term relationships with fast-food brands, restaurant chains, distributors, and wholesalers, and attend international trade fairs to expand the client portfolio.
Digital Marketing and Sales Specialist at Genpact
February 1, 2024 - November 30, 2025
Provided digital marketing consultancy to optimize client campaigns on TikTok Ads Manager, including lead generation, website conversion, traffic, and community interaction. Served as TikTok Ads account representative for SMB and enterprise clients, using CRM to monitor operations and performance. Handled 600 clients per quarter with a $60,000 book of business. Analyzed CPA, CPC, CPM, and CTR metrics; compared competitor budgets and recommended budget optimizations. Reviewed client creatives, provided improvements, gathered weekly insights and communicated product recommendations to TikTok executives. Educated clients during activation and onboarding stages, including TikTok Pixel setup, and supported onboarding to acceleration stage; connected with customers daily via phone, email, and video meetings.
Video Content Analyst at Cognizant
July 1, 2022 - February 29, 2024
Reviewed user-generated video content using EU policies to maintain platform safety. Provided multi-language analysis services (English and Turkish). Balanced freedom of speech with policy compliance during the video auditing process and gained market/customer insights to resolve content-related conflicts among platform users.
Global Volunteer at AIESEC
January 1, 2019 - February 28, 2019
Participated in the AIESEC World Without Borders project in Ukraine, collaborating with a group of global volunteers to deliver cultural interactions for students. Delivered English presentations about Turkey, human rights, and environmental ecology, and supported students in improving their English skills.
Global Volunteer at AIESEC (World Without Borders)
January 1, 2019 - February 28, 2019
Engaged in the AIESEC World Without Borders project in Ukraine. Worked with a team of 10 global volunteers to provide cultural interactions for students and delivered English presentations about Turkey, human rights, and environmental ecology to improve students’ learning experience.
Global Volunteer at AIESEC
December 1, 2017 - January 31, 2018
Contributed to AIESEC project activities in Poland by presenting to students on sustainability and climate change and explaining the importance of renewable energy sources.

Education

Master’s degree in Management with Specialization in Strategic Marketing at Católica Lisbon School of Business & Economics
September 1, 2021 - May 31, 2023
Bachelor’s degree (Economy) at Sabancı University Faculty of Arts and Social Sciences
September 1, 2016 - June 30, 2020
High School (Turkish - Math Specialization) at American Collegiate Institute
September 1, 2011 - June 30, 2016

Qualifications

Boston University Micro Masters Certificate of Digital Product Management
January 1, 2021 - August 26, 2026

Industry Experience

Professional Services, Media & Entertainment, Wholesale & Distribution, Manufacturing, Consumer Goods
    Solar Energy B2B Outreach & Appointment Setting

    Description
    Built and managed a structured B2B outbound campaign for a confidential solar-energy services client targeting post-installation operations and maintenance companies across Türkiye.

    The project covered market research, decision-maker identification, personalized outreach, phone follow-up, lead qualification, meeting coordination and CRM reporting.

    Verified campaign results:

    78 target companies researched and qualified
    92 unique business email addresses recorded
    54 companies with recorded phone outreach
    37 meaningful responses across outreach channels
    4 qualified decision-maker meetings booked and held
    100% attendance rate across booked meetings

    I managed the full workflow from target-company research through outreach, follow-ups, appointment setting and structured CRM tracking.

    All company names, decision-maker identities and contact details were anonymized to protect client and prospect confidentiality.

    Solar Energy B2B Outreach & Appointment Setting

    Description
    Built and managed a structured B2B outbound campaign for a confidential solar-energy services client targeting post-installation operations and maintenance companies across Türkiye.

    The project covered market research, decision-maker identification, personalized outreach, phone follow-up, lead qualification, meeting coordination and CRM reporting.

    Verified campaign results:

    78 target companies researched and qualified
    92 unique business email addresses recorded
    54 companies with recorded phone outreach
    37 meaningful responses across outreach channels
    4 qualified decision-maker meetings booked and held
    100% attendance rate across booked meetings

    I managed the full workflow from target-company research through outreach, follow-ups, appointment setting and structured CRM tracking.

    All company names, decision-maker identities and contact details were anonymized to protect client and prospect confidentiality.

    B2B Export CRM & International Lead Generation

    Built and managed a complete B2B export prospecting and CRM workflow for a Turkish food-packaging manufacturer.

    I independently researched international markets, identified relevant companies and decision makers, matched prospect needs with suitable product categories, and managed multi-channel outreach across more than 20 countries.

    Key results:

    89 companies researched and tracked
    20+ international markets covered
    53 named decision makers identified
    Email, WhatsApp, website form and LinkedIn outreach
    100% of tracked leads documented with an action and follow-up plan
    Custom Excel-based CRM created and managed from scratch

    The project combined international market research, B2B lead generation, prospect qualification, CRM management and export sales outreach to build a structured commercial pipeline.

    This portfolio case study demonstrates my ability to take a B2B prospecting project from initial market research through contact identification, outreach and follow-up management.