Available to hire
I’m Cansu Bozdag, a Product & UX Researcher with a strategic focus and mixed-methods expertise, blending social science and consumer insights to shape confident product decisions.
With 5+ years of research experience across social science, consumer insight, and UX, I apply an interdisciplinary approach to solve everyday product challenges and drive meaningful, strategic outcomes.
Language
English
Fluent
Spanish; Castilian
Fluent
Turkish
Fluent
Work Experience
UX Researcher at Sensgreen
November 1, 2024 - June 1, 2025Planned and conducted UX research, including user interviews and usability testing, to uncover issues on the existing web platform. Analyzed findings and developed actionable recommendations, including new feature proposals. Collaborated with developers to implement research-driven improvements from concept to release. Impact: Findings led to new features that solved key user needs, replacing a planned app launch with a more cost-efficient solution.
Career Break at Self / Education & International Relocation
October 1, 2022 - June 1, 2024Completed an intensive Spanish course and earned a Master’s degree in Digital Experience Design, transitioning into User Experience Research and pursuing a long-term career in Barcelona.
Executive, Insights & Strategy at Wavemaker
September 1, 2019 - May 1, 2022Conducted end-to-end qualitative and quantitative research — from scoping and design to execution, analysis, and delivery — to inform media strategy and planning. Developed user segments and proto-personas through behavioural and attitudinal analysis, generating insights that enabled targeted and personalized marketing. Worked cross-functionally with creative, media, and brand teams to ensure strategic alignment and translate research into real-world audience and go-to-market strategy decisions. Clients include: L'Oréal, Mondelez, Renault, Colgate, Red Bull, Pizza Hut, and Huawei.
Qualitative Research Project Assistant at UN Women & Flying Broom NGO Research Association
February 1, 2018 - June 1, 2019Gender rights research: identified challenges faced by NGOs in gender rights, improving decision-making processes. Analyzed research findings and prepared comprehensive reports. Developed and submitted project applications for NGO funding.
Mixed-Method Researcher at METU - Applied Social Anthropology Project
February 1, 2017 - January 1, 2018Reproductive health research: Planned and conducted surveys, in-depth interviews, and field studies on reproductive health. Analyzed qualitative and quantitative data to identify key insights and patterns. Proposed solution-oriented recommendations based on research findings.
Education
Master’s in Digital Experience Design at BAU - Centro Universitario de Artes y Diseño de Barcelona
October 1, 2023 - June 1, 2024Bachelor’s in Sociology at Middle East Technical University
September 1, 2011 - January 1, 2018Exchange Student at National Taiwan University
January 1, 2016 - June 1, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
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