Senior Content Writer at In-house Streetspace Group

Developed content strategy with Head of Marketing, significantly increasing organic traffic and improving search visibility across key service areas. Authored and distributed high-impact press releases and case studies. End-to-end content production for B2B marketing, contributing to measurable increases in social media engagement. Streamlined editorial processes with a scheduled weekly content cadence. Cultivated stakeholder relationships to align content objectives with business goals.

Writer Contributor at Contractor Collide

Regularly pitched and published articles ranking among the site's top-viewed list-based content. Maintained strong content cadence while adhering to brand tone and evolving editorial standards. Contributed to growth in reader engagement through targeted content strategies and trend analysis.

Freelance Copywriter at Remotewood Finishes Direct

Developed engaging copy for B2C product marketing; contributed to measurable growth in website traffic and conversion rates. Managed and expanded the blog’s reach through consistent, SEO-optimized content creation and backend CMS management. Improved digital footprint and brand consistency across content channels.

Freelance Writer at Akzo Nobel

Produced in-depth, research-driven articles supporting brand expansion into Southeast Asian markets. Created technical content positioning the brand as a credible authority. Collaborated with cross-regional teams to ensure accuracy and cultural relevance of published material. Helped establish a long-form content framework informing future campaigns.