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Crafting UX content since 2017, I'm specialized in scaling messaging ecosystems to global markets and leading 0→1 product content development. As a bubbly extrovert, I love and have held many workshops and talks for over 100 people around the world. I'm also fluent in Chinese and Japanese... maybe that's why I love all things i18n.…

Cara Lam

UX Writer, Copywriter, Content Designer, +2

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Crafting UX content since 2017, I'm specialized in scaling messaging ecosystems to global markets and leading 0→1 product content development. As a bubbly extrovert, I love and have held many workshops and talks for over 100 people around the world. I'm also fluent in Chinese and Japanese... maybe that's why I love all things i18n.…

Available to hire

Crafting UX content since 2017, I’m specialized in scaling messaging ecosystems to global markets and leading 0→1 product content development. As a bubbly extrovert, I love and have held many workshops and talks for over 100 people around the world. I’m also fluent in Chinese and Japanese… maybe that’s why I love all things i18n.

Skills

Copywriting

Product Design

Experience Level

Copywriting

Expert

Product Design

Expert

Language

English

Fluent

Japanese

Advanced

Work Experience

Manager, UX Content at Empower

April 1, 2024 - December 1, 2025

Launched a content style guide from scratch and integrated it into the Design UI Kit and AI tools. Led UX content for a 0→1 tax-filing product with $2–4M in manual revenue and $2.3B deposit potential. Served as lead IC for refreshing financial tools, redesigning onboarding, and dashboard content. Reviewed high-complexity flows weekly with senior writers to ensure craft and consistency. Resolved design/PM friction and increased content design involvement.

Senior Content Designer at Venmo

April 1, 2024 - December 1, 2025

Led 0→1 product content development for Teen and Business profile projects. Presented prototypes to VPs and defended design/content decisions bi-weekly. Generated $6M revenue and reduced customer calls by 16% by improving content on cash-out flows. Boosted transfer volume by guiding teens to banks, contributing to a $350K move in funds.

Senior UX Writer & Localization Strategist at NBCUniversal

October 1, 2023 - Present

Solo and first UX writer and localization strategist for the 40-person Peacock Viewing design team. Established a localization QA process with PMO and Design. Created a 500-term glossary and content style guidelines from scratch. Led onboarding for translation workflows and defined UX copy for TV, mobile, and web experiences, coordinating cross-functional guidelines with design, product, and engineering.

Senior Content Designer at Instagram (Meta)

April 1, 2022 - September 1, 2023

Presented 0→1 product naming and user-education decisions with UX insights to executives. Led translation audits and localization tests to improve messaging in locales. Led talks/workshops for 100+ participants on best practices and tools. Defined a global content roadmap for Peacock’s expansion into 19 European countries. Developed a quick translation and label code generation with a Figma plugin for design engineering. Audited UX copy for TV, mobile, tablet, and web experiences with legal and accessibility teams.