Bridging strategy and visual execution, I help brands build distinct, high-impact identities. I specialize in pairing custom digital illustration with strategic design to craft memorable visual experiences across both digital and physical touchpoints. Core Specialties: -Graphic Design & Brand Identity Designer: Logo design, visual language, and cohesive brand systems. -Digital Illustrator & Advertising and Marketing Designer: Custom digital art and promotional campaigns built for social media and web. -Publication Designer & Environmental Designer: Print layouts, editorial design, and immersive spatial visuals. Whether you need a full brand identity from scratch, custom logo design, or scroll-stopping content, I bring a detail-oriented approach to every project. Let’s collaborate!…

Caroline Kelley

Bridging strategy and visual execution, I help brands build distinct, high-impact identities. I specialize in pairing custom digital illustration with strategic design to craft memorable visual experiences across both digital and physical touchpoints. Core Specialties: -Graphic Design & Brand Identity Designer: Logo design, visual language, and cohesive brand systems. -Digital Illustrator & Advertising and Marketing Designer: Custom digital art and promotional campaigns built for social media and web. -Publication Designer & Environmental Designer: Print layouts, editorial design, and immersive spatial visuals. Whether you need a full brand identity from scratch, custom logo design, or scroll-stopping content, I bring a detail-oriented approach to every project. Let’s collaborate!…

Available to hire

Bridging strategy and visual execution, I help brands build distinct, high-impact identities. I specialize in pairing custom digital illustration with strategic design to craft memorable visual experiences across both digital and physical touchpoints.

Core Specialties:
-Graphic Design & Brand Identity Designer: Logo design, visual language, and cohesive brand systems.
-Digital Illustrator & Advertising and Marketing Designer: Custom digital art and promotional campaigns built for social media and web.
-Publication Designer & Environmental Designer: Print layouts, editorial design, and immersive spatial visuals.

Whether you need a full brand identity from scratch, custom logo design, or scroll-stopping content, I bring a detail-oriented approach to every project. Let’s collaborate!

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Language

Work Experience

Interim Sales & Marketing Coordinator at Corkdorks Wine Spirits Beer
January 1, 2025 - January 1, 2026
Assisted with digital campaigns by coordinating content schedules, tracking campaign performance, and generating marketing reports. Implemented cross-platform strategies to ensure a cohesive brand narrative while using analytics to enhance performance.
Print & Design Specialist at The UPS Store
January 1, 2023 - January 1, 2026
Responsible for preparing optimized digital files through thorough pre-flight quality checks for color accuracy and technical standards. Mitigated deadlines by proactively troubleshooting issues and collaborating with stakeholders. Produced high-quality technical drawings, large-format prints, and professional signage.

Education

Bachelor of Business Administration (Entrepreneurship) at Belmont University
August 16, 2013 - August 16, 2016
SAE Institute of Technology Atlanta at SAE Institute of Technology Atlanta
January 11, 2021 - August 11, 2022

Qualifications

Notary Public State of TN
March 8, 2023 - March 8, 2028
Dante Level 1, AUDINATE
August 11, 2021 - August 11, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services
    WEEKND VIBES — Digital Playlist Cover & UI Concept
    Project Overview A vibrant, high-saturation playlist artwork and streaming UI interface concept designed for curated audio collections. Featuring custom typographic layering, subtle audio waveform integration, and high-contrast yellow color grading, this design blends editorial portrait photography with modern streaming media interfaces to create a punchy, click-worthy digital visual asset. Deliverables: Streaming Playlist Cover Art, Audio Interface Mockup, Social Promo Assets playlistart coverdesign albumart uiuxdesign musicgraphics graphicdesign streamingart artdirection typography…
    Unofficial Concept Study - Rebrand & Beverage Identity Refresh
    Project Overview A complete visual identity refresh and packaging rebrand concept for Sun Sip. Moving away from traditional beverage tropes, this refresh introduces a refined 1970s typographic revival, high-contrast geometric backdrop staging, and warm studio lighting to position Sun Sip as an elevated, design-led craft beverage. Role: Brand Strategy, Packaging Design, Custom Typography, Studio Photography Deliverables: Visual Identity System, Can Packaging Design, Social Launch Collateral, OOH Campaign Mockups Focus: Beverage Rebranding, Set Design & Art Direction Disclaimer: *This project is an independent conceptual rebrand study created for portfolio and visual design showcase purposes. It is not affiliated with, authorized, sponsored, or endorsed by Sun Sip or any associated beverage entities.*…
    Can Cake — Brand Identity & Logo Design
    Project Overview Can Cake is an innovative, modern bakery concept designed around portable, layered desserts packaged in aluminum cans. The goal of this project was to craft a distinct, high-contrast visual identity that bridges the gap between fun, modern convenience and rich, artisanal bakery quality. Design Strategy & Concept The core objective was to instantly communicate the product’s unique format—cake in a pop-top can—without sacrificing the warm, indulgent aesthetic expected of a gourmet bakery. Deliverables: Primary Logo Mark & Integrated Wordmark, Brand Color Palette (HEX, RGB, CMYK), Typography Selection & Hierarchy, Brand Identity & Layout Concept Tools: Adobe Illustrator/Photoshop BrandIdentity LogoDesign PackagingDesign VisualIdentity GraphicDesign BrandStrategy TypeDesign Logodesigner…
    Underground & Flash Photography Series (Beer / RTD)
    Project Overview Raw, flash-driven editorial photography capturing nightlife, street culture, and candid social moments. Designed to build an edgy, authentic brand identity for independent breweries and craft beverage brands targeting alternative youth culture. Deliverables: Editorial Photography, Brand Experience Capture, Visual Direction flashphotography editorialphotography nightlifephotography streetstyle authenticbranding candidart subculture beveragephotography…
    Corkdorks Wine, Spirits & Beer — Brand Content & Beverage Collateral
    Project Overview Dynamic commercial motion media asset developed for Corkdorks Wine, Spirits & Beer. Designed as animated brand collateral for digital displays, digital signages, and promotional marketing channels—focusing on fluid movement, rich color contrast, and tactile lighting. Role: Motion Graphic Designer Client: Corkdorks Wine, Spirits & Beer Deliverables: Animated Signage Assets, Digital Brand Collateral, Motion Graphics…
    "New Collection Just Dropped" Surrealistic Motion Reel
    Project Overview High-concept promo video combining surrealist 3D collage aesthetics, fluid water textures, and dynamic typography. Built as a fast-paced motion asset for e-commerce collection launches and social promo campaigns. Deliverables: Motion Graphics, Video Editing, Campaign Concept, Creative Direction motiongraphics videoediting surrealart promovideo socialmediadirector 3dcollage fashionmotion creativedirection reelsdesign…
    Unofficial Spec - Concept Artwork Nashville Heritage
    Project Context This project is an unofficial creative concept designed as an exploration of Nashville music heritage brand apparel. *Disclaimer: This is fan-created concept artwork and is not affiliated with, authorized, or endorsed by Opry Entertainment Group or Ryman Hospitality Properties.*…
    Nashville Iconic Venues — Unofficial Sticker Pack
    Project Overview A custom sticker sheet exploration celebrating iconic Nashville architecture, historic music venues, and cityscape aesthetics. Designed using a high-contrast visual style tailored for die-cut sticker assets and merchandise applications. stickerdesign merchandisedesign vectorillustration specwork nashville conceptart graphicdesign packaging Disclaimer: *This is an unofficial, fan-created graphic concept and visual study. It is not affiliated with, authorized, sponsored, or endorsed by Opry Entertainment Group, Ryman Hospitality Properties, or any featured properties.*…
    Common / C-Seltzer Lifestyle Summer Campagin
    Project Overview Summer lifestyle photography and brand collateral suite for an active-lifestyle beverage brand. Capturing high-noon shadows, branded apparel details, and candid product interaction to build an authentic, sun-soaked identity across retail and digital touch-points. Deliverables: Brand Photography, Lifestyle Campaign Direction lifestylephotography brandcollateral apparelmerch beveragebranding artdirection commercialphotography summercampaign…
    Common Seltzer — Brand Identity & Summer Beverage Collateral
    Campaign Overview A high-noon lifestyle campaign built around movement, warmth, and brand interaction. Developed for Common Seltzer, this showcase blends athletic court photography with merchandise collateral to position the brand at the intersection of active recreation and crisp summer refreshment. -- summercampaign lifestylephotography artdirection beveragebranding apparelmerch commercialphotography streetwear brandidentity…