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Senior growth and digital marketing manager with experience leading paid acquisition and funnel optimization across global and regional markets. Managed large-scale paid media budgets across Meta and Google, supporting subscription growth and lead-driven revenue. Known for structured experimentation, data-driven decision-making, and cross-functional collaboration. Comfortable in fast-paced environments with multiple stakeholders, balancing performance goals with long-term brand and retention objectives.…Senior growth and digital marketing manager with experience leading paid acquisition and funnel optimization across global and regional markets. Managed large-scale paid media budgets across Meta and Google, supporting subscription growth and lead-driven revenue. Known for structured experimentation, data-driven decision-making, and cross-functional collaboration. Comfortable in fast-paced environments with multiple stakeholders, balancing performance goals with long-term brand and retention objectives.

Carlos Eduardo Fernandez Herrera

Marketing Strategist, Growth Marketer, Digital Marketer, +5

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Senior growth and digital marketing manager with experience leading paid acquisition and funnel optimization across global and regional markets. Managed large-scale paid media budgets across Meta and Google, supporting subscription growth and lead-driven revenue. Known for structured experimentation, data-driven decision-making, and cross-functional collaboration. Comfortable in fast-paced environments with multiple stakeholders, balancing performance goals with long-term brand and retention objectives.…Senior growth and digital marketing manager with experience leading paid acquisition and funnel optimization across global and regional markets. Managed large-scale paid media budgets across Meta and Google, supporting subscription growth and lead-driven revenue. Known for structured experimentation, data-driven decision-making, and cross-functional collaboration. Comfortable in fast-paced environments with multiple stakeholders, balancing performance goals with long-term brand and retention objectives.

Available to hire

Senior growth and digital marketing manager with experience leading paid acquisition and funnel optimization across global and regional markets. Managed large-scale paid media budgets across Meta and Google, supporting subscription growth and lead-driven revenue. Known for structured experimentation, data-driven decision-making, and cross-functional collaboration. Comfortable in fast-paced environments with multiple stakeholders, balancing performance goals with long-term brand and retention objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Growth at Take The Leap Dating & Social

October 1, 2022 - Present

Owned end-to-end growth strategy for a consumer services business, covering paid acquisition, funnel design, pricing tests, lifecycle marketing, and CRM operations. Built a hybrid acquisition system where events act as TOF lead magnets, converting attendees into premium matching clients through structured follow-up and qualification. Achieved an average LTV:CAC ratio of ~2.55:1 across paid and organic channels in a conservative market with high trust barriers. Consistently generated ~10 high-ticket paying clients per month over the last quarter with constrained budgets. Led a remote growth team (3 video editors, 1 performance marketer), including monthly performance reviews, output KPIs, and delivery accountability. Operated as P&L owner for marketing decisions, balancing acquisition efficiency with brand trust and long-term retention.

Head of Digital Marketing at PET CHEF SDN BHD

September 1, 2022 - October 1, 2025

First digital marketing hire, owning end-to-end digital acquisition strategy across paid ads, e-commerce funnels, and WhatsApp-based conversions. Managed ~RM20k/month budget across Meta and e-commerce platforms, supporting lead-driven purchases and repeat customers. Improved lead-to-purchase conversions by ~30% through MOFU optimization, funnel restructuring, and messaging refinement. Digital channels served as a primary driver of inbound demand, contributing a significant share of new customer acquisition. Coordinated marketing efforts for government-partnered events and conferences across regions.

Head of Digital Marketing at AIESEC in Thailand

June 1, 2019 - June 1, 2020

Led national digital marketing strategy across Thailand, managing a 12-person multi-cultural team (7 local chapter leads, 5 content team members). Supported B2C recruitment and B2B partnerships through localized funnels, guerrilla marketing initiatives, and offline-to-online activations. Designed localized acquisition flows to replace underperforming global websites, improving accessibility and conversion. Supported delivery of government-partnered events and conferences, coordinating marketing efforts across regions and stakeholders. Operated across English and Thai markets, navigating language and cultural barriers through decentralized team leadership.

Advertising Specialist at Mindvalley

July 1, 2020 - October 31, 2025

- Owned paid acquisition strategy for Spanish-speaking markets across Meta, Google Search, and YouTube, managing up to $500K/month on Meta and $200K/month on Google/YouTube. - Scaled paid media investment 5× YoY (from ~$100K to $500K/month) while maintaining efficiency across multiple subscription products and launches. - Led structured experimentation frameworks across creatives, messaging, and offers, improving CTR, CPL, and ROAS through continuous A/B testing. - Co-owned funnel strategy with Growth team, contributing to VSL, quiz, and challenge funnels across English and Spanish markets. - Worked cross-functionally with Product Marketing, Content Production, and Analytics teams to align acquisition with LTV, retention, and subscription growth.