Digital marketing and eCommerce consultant with over 14 years’ experience helping brands grow through data-driven strategy, performance marketing, and customer-centric digital experiences. I work across social media, paid media, CRM and email marketing, and website optimisation, building integrated digital ecosystems that drive acquisition, improve conversion, and increase customer retention. Through my consultancy, Think Social, I’ve partnered with brands across hospitality, lifestyle, and consumer sectors, combining creative execution with performance insight to deliver measurable commercial results. Particularly interested in the intersection of data, customer behaviour, and marketing, I focus on turning insights into actionable strategies that improve both user experience and business performance.

Carina Arkless

Digital marketing and eCommerce consultant with over 14 years’ experience helping brands grow through data-driven strategy, performance marketing, and customer-centric digital experiences. I work across social media, paid media, CRM and email marketing, and website optimisation, building integrated digital ecosystems that drive acquisition, improve conversion, and increase customer retention. Through my consultancy, Think Social, I’ve partnered with brands across hospitality, lifestyle, and consumer sectors, combining creative execution with performance insight to deliver measurable commercial results. Particularly interested in the intersection of data, customer behaviour, and marketing, I focus on turning insights into actionable strategies that improve both user experience and business performance.

Available to hire

Digital marketing and eCommerce consultant with over 14 years’ experience helping brands grow through data-driven strategy, performance marketing, and customer-centric digital experiences.

I work across social media, paid media, CRM and email marketing, and website optimisation, building integrated digital ecosystems that drive acquisition, improve conversion, and increase customer retention.

Through my consultancy, Think Social, I’ve partnered with brands across hospitality, lifestyle, and consumer sectors, combining creative execution with performance insight to deliver measurable commercial results.

Particularly interested in the intersection of data, customer behaviour, and marketing, I focus on turning insights into actionable strategies that improve both user experience and business performance.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
French
Fluent
Greek, Modern
Intermediate

Work Experience

Founder & Digital Marketing Director at ThinkSocial.Media
January 1, 2014 - Present
Created hundreds of short-form TikToks and Reels, managing everything from trend research to voiceover and editing. Developed growth strategies across Meta, TikTok, and Instagram resulting in measurable engagement and conversion increases. Managed affiliate outreach and TikTok Shop campaign performance including UGC briefing and evaluation. Spearheaded launch campaigns for mobile apps and eCommerce brands. Built tone of voice and content strategies aligned to each client's audience and platform.
Social Media & SEO Manager at Youth Underground
January 1, 2015 - Present
Led awareness campaigns to prevent human trafficking by building youth-led digital content strategies. Grew engagement and reach through compelling social media posts including Reels, articles, and cause-driven campaigns.
Lead Digital Campaign Manager at Youth Underground
January 1, 2015 - Present
Led digital awareness campaigns focused on social impact and education; multi-location brands supported via social media, paid media, eCommerce, and email marketing.

Education

MSc at University of Westminster
January 1, 2009 - December 31, 2010
BA at Webster University, Geneva
January 1, 2006 - December 31, 2009
International Baccalaureate at La Châtaigneraie, Switzerland
January 1, 2005 - December 31, 2005
MSc in Business Psychology at University of Westminster
January 1, 2009 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Travel & Hospitality, Education, Software & Internet