I am a graphic designer with 14 years of hands-on experience in branding, layout and visual communication. I have developed concepts, branding strategies and corporate identities, as well as websites, brochures, products and print materials—both independently and in teams. My strong sense for visual form, aesthetics and attention to detail is reflected in my work, and I tailor each solution to the client’s needs using a range of software tools. I’ve collaborated with more than 100 renowned brands and maintained long-term relationships with clients like Hubert Burda Media and Westwing. My international experience across England and China has taught me cultural sensitivity and how to work effectively with diverse teams. I am fluent in German and English, and I also have conversational Chinese and Italian, with French at a basic level. My master’s focus on marketing, strategy and management informs every project I undertake.

Carina Rixner

I am a graphic designer with 14 years of hands-on experience in branding, layout and visual communication. I have developed concepts, branding strategies and corporate identities, as well as websites, brochures, products and print materials—both independently and in teams. My strong sense for visual form, aesthetics and attention to detail is reflected in my work, and I tailor each solution to the client’s needs using a range of software tools. I’ve collaborated with more than 100 renowned brands and maintained long-term relationships with clients like Hubert Burda Media and Westwing. My international experience across England and China has taught me cultural sensitivity and how to work effectively with diverse teams. I am fluent in German and English, and I also have conversational Chinese and Italian, with French at a basic level. My master’s focus on marketing, strategy and management informs every project I undertake.

Available to hire

I am a graphic designer with 14 years of hands-on experience in branding, layout and visual communication. I have developed concepts, branding strategies and corporate identities, as well as websites, brochures, products and print materials—both independently and in teams. My strong sense for visual form, aesthetics and attention to detail is reflected in my work, and I tailor each solution to the client’s needs using a range of software tools.

I’ve collaborated with more than 100 renowned brands and maintained long-term relationships with clients like Hubert Burda Media and Westwing. My international experience across England and China has taught me cultural sensitivity and how to work effectively with diverse teams. I am fluent in German and English, and I also have conversational Chinese and Italian, with French at a basic level. My master’s focus on marketing, strategy and management informs every project I undertake.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

German
Fluent
English
Fluent
Italian
Advanced
French
Beginner
Chinese
Advanced

Work Experience

Design and Marketing Manager at L HOMES GmbH
June 1, 2025 - Present
Create concepts, graphics and layouts for online and offline promotional materials; manage social media channels, social media ads, and update the company website.
Senior Graphic Designer at Dr. Spiller Siegsdorf
May 31, 2025 - October 21, 2025
Develop concepts, graphics and layouts; create product and packaging designs; produce promotional materials.
Founder | Creative Direction, Concepts & Graphic Design at brand90
June 1, 2016 - Present
Lead concept creation, establish corporate identity and branding; design layouts for print and digital media; image editing; develop various products; client illustrations and logos; in-house brand CTRX THE LABEL; showroom leadership.
Graphic Designer / Advertising at IPC Shanghai, China
March 7, 2014 - October 21, 2025
Create book layouts and compelling presentations for luxury hotels in Asia and USA; article layout for premium brands.
Graphic Designer at Etam Shanghai, China
February 12, 2015 - October 21, 2025
Design graphics and illustrations for prints and patterns for clothing and accessories; create labels and hangtags.
Creative Director at Mute International
July 16, 2017 - October 21, 2025
Create corporate identity and branding concepts; brand presentations and promotional materials; image editing; pictogram designs; illustrations; product development; support design-related topics for crowdfunding campaigns.
Art Installation & Employee Engagement at Starbucks Shanghai
October 5, 2015 - October 21, 2025
Hand-painted 500 Starbucks cups and installed the artwork; engaged staff in the painting process to boost team involvement.
Art Installation & 3D Planning at Converse Shanghai
April 25, 2015 - October 21, 2025
Designed art installations; conceptualized and executed 3D planning for installations and visual assets.
Deutschsprachige Broschüre Designer at Steamery Shanghai
April 25, 2015 - October 21, 2025
Created German-language brochure and related graphic layouts for the brand.
Design and Marketing Manager at L HOMES GmbH
June 1, 2025 - Present
Develop concepts, graphics and layouts for online and offline advertising materials; manage social media channels, social media ads, and update the website.
Senior Graphic Designer at Dr. Spiller
May 31, 2025 - October 21, 2025
Create concepts, graphics and layouts; develop product and packaging designs and advertising materials.
Founder | Creative Direction, Concepts & Graphic Design at brand90 (Carina Rixner)
June 1, 2016 - Present
Concept development, corporate identity and branding; print and online layouts, presentations, advertorials; image editing; product development; client illustrations; logos & icons; in-house brand CTRX THE LABEL; showroom management; collaboration with clients across Europe and China.
Creative Director at Mute International
July 16, 2017 - October 21, 2025
Corporate identity & branding; branding concepts; visuals for crowdfunding campaigns; image editing; icon illustrations; development of sales items; design leadership in projects for urban transport/e-mobility.
Graphic Designer at Etam Shanghai
February 12, 2015 - October 21, 2025
Graphic design for textiles; creating graphics and patterns for clothing and accessories; labeling and hangtags.
Graphic Designer / Advertorial Layouts at IPC Shanghai (International Publishing Concepts)
March 7, 2014 - October 21, 2025
Layout design for books and presentations for luxury hotels in Asia and USA; advertorials for luxury clients.
Kunst Installation & 3D Planning at Converse Shanghai
April 25, 2015 - October 21, 2025
Concept development for installation; 3D planning and execution of artwork (weaving an American flag from shoe laces).
Kunst Installation & Mitarbeiter Bindung at Starbucks Shanghai
October 5, 2015 - October 21, 2025
Hand-painting 500 Starbucks cups and installation in the 500th store; engaging employees to participate in the art project.
Kunst / Editorial Design (Deutschsprachige Broschüre) at Steamery Shanghai
April 25, 2015 - October 21, 2025
German-language brochure design and layout for Steamery Shanghai.

Education

Master of International Business at Hult International Business School Shanghai, China
October 1, 2012 - August 1, 2013
Bachelor of Arts at Munich University of Applied Sciences
September 1, 2008 - July 1, 2011
IB Diploma at International School St. Clares Oxford, UK
September 1, 2006 - May 1, 2008

Qualifications

IB Diploma
September 1, 2006 - May 1, 2008
Master of International Business
October 1, 2012 - August 1, 2013
Bachelor of Arts (Architecture)
September 1, 2008 - July 1, 2011

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Manufacturing