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Hello! I'm Carissa Luvena, an adaptable, meticulous, and cooperative professional with experience across organizations and companies. I’m passionate about building strong brands and turning insights into strategies that drive growth. I’m seeking opportunities to expand my knowledge and skills as a Brand Manager and Analyst, and contribute to a company’s success. My background in branding, e-commerce campaigns, and cross-functional collaboration enables me to manage campaigns, optimize product availability, and maintain cohesive brand messaging across platforms. I'm eager to bring my curiosity, attention to detail, and collaborative spirit to a dynamic team.…Hello! I'm Carissa Luvena, an adaptable, meticulous, and cooperative professional with experience across organizations and companies. I’m passionate about building strong brands and turning insights into strategies that drive growth. I’m seeking opportunities to expand my knowledge and skills as a Brand Manager and Analyst, and contribute to a company’s success. My background in branding, e-commerce campaigns, and cross-functional collaboration enables me to manage campaigns, optimize product availability, and maintain cohesive brand messaging across platforms. I'm eager to bring my curiosity, attention to detail, and collaborative spirit to a dynamic team.

Carissa Luvena

Brand Strategist, Marketing Analyst, Brand Designer, +2

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Hello! I'm Carissa Luvena, an adaptable, meticulous, and cooperative professional with experience across organizations and companies. I’m passionate about building strong brands and turning insights into strategies that drive growth. I’m seeking opportunities to expand my knowledge and skills as a Brand Manager and Analyst, and contribute to a company’s success. My background in branding, e-commerce campaigns, and cross-functional collaboration enables me to manage campaigns, optimize product availability, and maintain cohesive brand messaging across platforms. I'm eager to bring my curiosity, attention to detail, and collaborative spirit to a dynamic team.…Hello! I'm Carissa Luvena, an adaptable, meticulous, and cooperative professional with experience across organizations and companies. I’m passionate about building strong brands and turning insights into strategies that drive growth. I’m seeking opportunities to expand my knowledge and skills as a Brand Manager and Analyst, and contribute to a company’s success. My background in branding, e-commerce campaigns, and cross-functional collaboration enables me to manage campaigns, optimize product availability, and maintain cohesive brand messaging across platforms. I'm eager to bring my curiosity, attention to detail, and collaborative spirit to a dynamic team.

Available to hire

Hello! I’m Carissa Luvena, an adaptable, meticulous, and cooperative professional with experience across organizations and companies. I’m passionate about building strong brands and turning insights into strategies that drive growth. I’m seeking opportunities to expand my knowledge and skills as a Brand Manager and Analyst, and contribute to a company’s success.

My background in branding, e-commerce campaigns, and cross-functional collaboration enables me to manage campaigns, optimize product availability, and maintain cohesive brand messaging across platforms. I’m eager to bring my curiosity, attention to detail, and collaborative spirit to a dynamic team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand E-commerce Intern at ParagonCorp (Make Over)

October 1, 2025 - Present

Contributed to the execution of double-date e-commerce campaigns, achieving over 100% GMV targets through optimized product availability, gift-with-purchase mechanics, and cohesive promotional messaging across platforms. Managed daily operations across 5 e-commerce platforms (Shopee, TikTok Shop, Lazada, Blibli, and Tokopedia), ensuring smooth execution of product listings and campaigns. Monitored and maintained product stock availability across all platforms, minimizing out-of-stock incidents during promotional periods. Coordinated and set up gift-with-purchase programs for multiple campaign periods, supporting conversion and basket size growth. Briefed and aligned copywriting and visual tone for 100% of e-commerce promotional assets, including PDPs, SIS banners, and Instagram Stories. Established and managed collaborations with affiliates to promote Make Over products, supporting reach and sales performance across e-commerce channels.

Finance and Accounting at PT Berkahjaya Tehnik Sentosa

January 1, 2024 - February 1, 2024

Recorded over 50+ financial transactions and tax invoices using Accurate software and the E-Faktur system, ensuring accuracy in financial reporting and compliance with audit requirements. Prepared and managed daily sales and purchase correspondence for internal and external stakeholders, facilitating smooth communication and transaction. Designed two product catalogs to be distributed to potential users, enhancing the product's visibility and the company's marketing materials.

Treasurer at OWL Club (Branding Student Association)

August 1, 2024 - Present

Efficiently allocated and managed the annual budget across 11 work programs, achieving full funding and completion of each program. Supervised the Fundraising and Public Relations Division, raising emergency funds and building strategic partnerships with external parties.

Executive Producer at TEDxUniversitasPrasetiyaMulya

March 1, 2024 - January 1, 2025

Introduced a new pre-event concept to TEDx and our campus: a binaural audio experience titled 'Against All Odds', featuring two 10-minute 360° audio dramas, generating Rp2.000.000 in profit. Acted as the main director and scriptwriter for the horror audio drama 'The Faceless Victims of Tanjungwangi'. Developed 4 interactive sessions for the main event with the theme 'Outliers', boosting participant engagement and immersion.

Public Relations at GreenPath by Prasmul Initiative

May 1, 2024 - August 1, 2024

Our team secured 18 media partners and 2 community partners focused on sustainability. Personally managed relationships with 3 media partners and 1 community partner, overseeing their MoUs, event invitations, social media commitments, and on-ground responsibilities.

Liaison Officer at BREXPLOR

October 1, 2023 - June 1, 2024

- Guided a team of 3 participants through every stage of the competition, while ensuring their adherence to all rules and requirements.