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I’m a customer-focused storyteller with 10+ years of crafting high-converting narratives for health tech, banking, and B2B/B2C SaaS. I translate brand vision into meaningful experiences across brand, performance, and platform channels. I bridge creative copy with AI ethics and accessibility, and have a proven track record of driving revenue and business impact through results-driven content. I thrive in cross-functional teams and navigate ambiguity-rich environments to deliver strategic, human-centered creative solutions that resonate with audiences and move the needle.…I’m a customer-focused storyteller with 10+ years of crafting high-converting narratives for health tech, banking, and B2B/B2C SaaS. I translate brand vision into meaningful experiences across brand, performance, and platform channels. I bridge creative copy with AI ethics and accessibility, and have a proven track record of driving revenue and business impact through results-driven content. I thrive in cross-functional teams and navigate ambiguity-rich environments to deliver strategic, human-centered creative solutions that resonate with audiences and move the needle.

Carissa Vicencio

Copywriter, Brand Strategist, Content Designer, +3

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I’m a customer-focused storyteller with 10+ years of crafting high-converting narratives for health tech, banking, and B2B/B2C SaaS. I translate brand vision into meaningful experiences across brand, performance, and platform channels. I bridge creative copy with AI ethics and accessibility, and have a proven track record of driving revenue and business impact through results-driven content. I thrive in cross-functional teams and navigate ambiguity-rich environments to deliver strategic, human-centered creative solutions that resonate with audiences and move the needle.…I’m a customer-focused storyteller with 10+ years of crafting high-converting narratives for health tech, banking, and B2B/B2C SaaS. I translate brand vision into meaningful experiences across brand, performance, and platform channels. I bridge creative copy with AI ethics and accessibility, and have a proven track record of driving revenue and business impact through results-driven content. I thrive in cross-functional teams and navigate ambiguity-rich environments to deliver strategic, human-centered creative solutions that resonate with audiences and move the needle.

Available to hire

I’m a customer-focused storyteller with 10+ years of crafting high-converting narratives for health tech, banking, and B2B/B2C SaaS. I translate brand vision into meaningful experiences across brand, performance, and platform channels. I bridge creative copy with AI ethics and accessibility, and have a proven track record of driving revenue and business impact through results-driven content.
I thrive in cross-functional teams and navigate ambiguity-rich environments to deliver strategic, human-centered creative solutions that resonate with audiences and move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Content Designer at Accenture Song

August 1, 2015 - Present

Led end-to-end content strategy and execution for tech-driven campaigns, translating complex messages into accessible, user-centered experiences for global digital products. Drove cross-functional collaboration and ensured alignment with brand and performance goals.

Founder, Lead Copywriter & Creative Strategist at Studio CV by Carissa Vicencio

June 1, 2017 - Present

Own-end-to-end content strategy (briefing, strategy, concepting, and success planning) for tech and CPG clients. Executed cultural localization for global markets; interpreted briefs and creative direction to craft high-converting copy across web, email, ads, CRM, social, and UX. Grew MomEngagement across LinkedIn, search ads, and web; developed go-to-market and onboarding elements for growth.

Senior Copywriter, Performance Marketing at Jane App

January 1, 2025 - May 1, 2025

Led full-funnel, omni-channel campaigns across paid social, SEM, display, landing pages, and A/B testing; improved acquisition costs and conversion rates. Created targeted messaging aligning Jane’s solutions to multi-disciplinary practitioners across Canada and the US.

Senior Copywriter, Performance Marketing at League

February 1, 2022 - December 1, 2023

Set the B2B tech voice and maintained consistency across digital and sales enablement channels. Led copy for League Connect 2023 and executed web—rebranding and multi-channel copy across web, email, ads, CRM, social, and UX.

Senior Copywriter, Performance Marketing at Ontario Lottery & Gaming Corporation (OLG)

November 1, 2019 - December 1, 2020

Delivered digital gaming experiences for Ontarians; led web, email, and product copy; optimized conversion paths and messaging across multiple channels.

Senior Copywriter, Performance Marketing at NuWorks Interactive Labs

November 1, 2014 - December 31, 2017

Crafted data-driven, tech-enabled digital campaigns for global brands; blended creativity with performance-driven insights to boost engagement and conversions.

Senior Copywriter at North 6th Agency

January 1, 2018 - June 30, 2019

Reinvented public relations and social media strategy across North America; produced high-converting B2B and consumer content and maintained brand consistency.