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I’m Carla Franchetto, a graphic designer and concept developer with over 15 years of professional experience shaping brand communication, editorial design, and digital projects. I focus on visual design, brand identity, content design, image editing, and AI-assisted image workflows to bring campaigns to life. In addition to studio work, I support event and exhibition projects, including planning, coordination, and execution of brand presentations. I’m known for a hands-on mentality, reliable project organization, and productive collaboration with clients, agencies, and internal stakeholders.…I’m Carla Franchetto, a graphic designer and concept developer with over 15 years of professional experience shaping brand communication, editorial design, and digital projects. I focus on visual design, brand identity, content design, image editing, and AI-assisted image workflows to bring campaigns to life. In addition to studio work, I support event and exhibition projects, including planning, coordination, and execution of brand presentations. I’m known for a hands-on mentality, reliable project organization, and productive collaboration with clients, agencies, and internal stakeholders.

Carla Franchetto

Graphic Designer, Brand Designer, Content Designer, +5

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I’m Carla Franchetto, a graphic designer and concept developer with over 15 years of professional experience shaping brand communication, editorial design, and digital projects. I focus on visual design, brand identity, content design, image editing, and AI-assisted image workflows to bring campaigns to life. In addition to studio work, I support event and exhibition projects, including planning, coordination, and execution of brand presentations. I’m known for a hands-on mentality, reliable project organization, and productive collaboration with clients, agencies, and internal stakeholders.…I’m Carla Franchetto, a graphic designer and concept developer with over 15 years of professional experience shaping brand communication, editorial design, and digital projects. I focus on visual design, brand identity, content design, image editing, and AI-assisted image workflows to bring campaigns to life. In addition to studio work, I support event and exhibition projects, including planning, coordination, and execution of brand presentations. I’m known for a hands-on mentality, reliable project organization, and productive collaboration with clients, agencies, and internal stakeholders.

Available to hire

I’m Carla Franchetto, a graphic designer and concept developer with over 15 years of professional experience shaping brand communication, editorial design, and digital projects. I focus on visual design, brand identity, content design, image editing, and AI-assisted image workflows to bring campaigns to life.

In addition to studio work, I support event and exhibition projects, including planning, coordination, and execution of brand presentations. I’m known for a hands-on mentality, reliable project organization, and productive collaboration with clients, agencies, and internal stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Web Design

Expert

Intermediate

Figma

Intermediate

3D Design

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Indonesian

Beginner

Work Experience

Freelance Grafikdesign & Digitalprojekte

June 1, 2025 - December 31, 2025

Durchführung grafischer Projekte auf Freelancebasis; Aufbau und Gestaltung von Landingpages für eine Online-Community; Content-Umsetzung und digitales Projektmanagement.

Grafikdesigner & Konzeption at Pomcanys Marketing AG

January 1, 2022 - May 31, 2025

Entwicklung und Umsetzung von Grafik-, Konzept- und Contentprojekten; Gestaltung und Produktion von Mailings, Broschüren, Motion Design, Illustration; KI-gestützte Bildgenerierung (Midjourney), Bildbearbeitung & Retusche; UX-/Webprojekte (Wireframes, Content-Erstellung, User Experience). Teilprojektleitung; Kunden- und Lieferantenkontakt; Gestaltung visueller Kampagnen.

Marketing & Brand Design at tibits

September 1, 2021 - December 31, 2021

Betreuung des Markenauftritts an Events und am PoS (Beschriftung, Signaletik); Zusammenarbeit mit Visual Merchandising und Interior Design; Entwicklung von Printmaßnahmen und CI/CD-Manuals.

Grafikdesign & Kreation at Aroma

May 1, 2017 - August 31, 2021

Editorial-, Event- und Messedesign sowie Raum- und Schaufenstergestaltung; Produktionsplanung und Projektleitung; Mithilfe Event Management; High-End Bildbearbeitung und DTP; Betreuung der Unternehmenswebsite; Schulungen in Adobe-Anwendungen; Fachliche Betreuung von Lernenden.

Grafikdesign & Kreation at Agentur am Werk

January 1, 2016 - December 31, 2017

Editorial Design; DTP und High-End Bildbearbeitung.

Editorial-, Event-, Messe- und Packaging-Design at Hauser & Partner

January 1, 2014 - December 31, 2016

Editorial-, Event-, Messe- und Packaging-Design; Logoentwicklung, Web-Design und Bildbearbeitung.

Gestaltung sämtlicher Inhousemedien und Marketingmaßnahmen at KITAG

January 1, 2011 - December 31, 2013

Inhouse-Mediengestaltung; monatliches Magazine «close-Up!», High-End Bildbearbeitung, Website-Betreuung, Partnerbetreuung und Werbeabwicklung.

Print- und Inhouse-Medien, Monatsmagazin, Bildbearbeitung at Teleclub

January 1, 2005 - December 31, 2010

Print- und Inhouse-Medien, Monatsmagazin, Bildbearbeitung.

Freelance Graphic Design & Digital Projects at Self-employed

June 1, 2025 - December 1, 2025

Provided family care during a stay in Indonesia; completed various freelance graphic design projects; built and designed landing pages for an online community; content creation and digital project management

Graphic Design & Concept Development at Pomcanys Marketing AG

January 1, 2022 - May 1, 2025

Developed and implemented graphic, concept, and content projects; designed mailings, brochures and illustrations; AI-assisted image generation using Midjourney; content creation and UX work; partial project leadership; coordination with clients and suppliers; designed visual campaigns across digital and analogue channels; project lead for marketing and brand design

Brand Presence & Visual Communication at tibits

September 1, 2021 - December 1, 2021

Managed brand presence at events and at the point of sale (signage, visual communication); collaborated with visual merchandising and interior design teams; developed print materials and CI/CD manuals; graphic design and production planning

Editorial, Event, and Exhibition Design at Aroma

May 1, 2017 - August 1, 2021

Editorial, event, and exhibition design; spatial and window display design; production planning, project management, and event support; high-end image editing and DTP; managed company website; trained employees in Adobe applications; supervised apprentices in design-related tasks

Graphic Design & Creation at Agentur am Werk

January 1, 2016 - December 1, 2017

Editorial design; DTP and high-end image editing

Graphic & Communication Designer at Hauser & Partner

January 1, 2014 - January 1, 2016

Editorial, event, exhibition, and packaging design; logo development, web design, and image editing

Graphic & Communication Designer at KITAG

January 1, 2011 - January 1, 2013

Designed all in-house media and marketing materials; created the monthly 'close-Up!' magazine; high-end image editing; website management; partner support and advertising coordination; sales of cinema advertising

Graphic & Communication Designer at Teleclub

January 1, 2005 - January 1, 2010

Print and in-house media; monthly magazine production; image editing